Brand Tracking
A brand is always responding to the internal forces of an organisation and the external forces of a fast-evolving market. Our role is to understand these forces to help achieve category dominance.
Product Development
The age-old challenge is this: ‘Do we find out what the consumer wants, or do we show them something they didn’t know they actually need?’ Do we lead or follow? Only research can answer this question.
Related Projects
Retail Zoo (owners of Boost Juice)
Analysing the future consumers – Gen Z.
Category
Consumer and Retail
Consumer and Retail
