You are invited to join this virtual book launch where authors Mark McCrindle and Ashley Fell will share key findings from their book to help you understand Generation Alpha and help them thrive.

The event ticket cost is $39 which also includes a free copy of the new book. Please add your postal address when you register so we can send you a copy of the paperback book.

Generation Alpha, born between 2010 and 2024, are the most globally connected generation of children ever and will become the largest generation in history.

After thousands of interviews with parents, children, teachers, business leaders, marketers and health professionals, Mark McCrindle and Ashley Fell will reveal insights into Generation Alpha, the term Mark coined.

From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive.