Event

Megatrends shaping the consumer landscape

Join us at this virtual event as we delve into the megatrends redefining the Australian consumer landscape. In an era of rapid change, understanding the forces that influence purchasing decisions, market dynamics and consumer behaviours is crucial for businesses aiming to thrive and innovate.

Drawing on the latest research this event will unpack the data to provide a comprehensive understanding of the key drivers impacting consumers today, and the disruptive forces poised to shape tomorrow.

Megatrends_info

We’ll explore:

The changing consumer mindset
Attitudes towards AI and personalisation
Cost of living pressures alongside lifestyle desires
The timeless human drivers

Register now to secure your place and gain a competitive edge in understanding the future of consumer. We look forward to seeing you there.

Event Date: 21/08/2025 11:00 am

Frequently asked questions

What’s included in the registration fee?

Access to the 90 minute event which is made up of an hour keynote and 30 minute breakout sessions on Zoom
The presenter slides
The new report
The summary infographic

Will I receive a confirmation of my registration?

Yes! Once you register you will receive a confirmation email with the link to join on the day. We will also send you a reminder email on the day of the event with the link to join. You will also receive a tax invoice.

What happens if I can’t make the live event?

If you don’t think you’ll be free for the live element of the event, don’t worry, you will be sent the recording, slides and report shortly after the event finishes.

Can I register a group for this event?

Of course! Please email [email protected] and we can arrange group registration. For groups over 10 people we offer a 10% discount per person.

Presenters:

Mark McCrindle

From dial-up to AI, from Millennials to Gen Alpha, a lot has changed in 20 years. In the opening session, Mark will set the scene with a big-picture view of what’s changed, what’s stayed the same, and why understanding the past is key to anticipating the future.

Sophie Renton

In this session, Sophie will explore the the landscape of consumer paradoxes. From digital overload to the craving for personal connection, she’ll unpack the tensions shaping how people think, choose, and buy.

Ashley Fell

In the closing session, Ashley will continue the journey by unpacking the remaining paradoxes and what they mean for brands, leaders, and organisations. She’ll also highlight the timeless principles that still matter in this changing landscape.