There are many different ways of collecting data. Our research model adopts a holistic approach that combines traditional and innovative methodologies to ensure our findings are actionable and will have strategic impact.
Brand and Product Testing
We measure brand awareness, consumer engagement and campaign effectiveness. Our longitudinal studies allow us to observe a brand’s life-cycle within its competitive environment over time.
Technologically, demographically, economically, socially – we’re living in a blur of change. Tracking consumer attitudes and behaviours has never been more important or rewarding.
Focus groups, action groups, in-depth interviews, expert panels, community forums – our team brings empathy, intuition and experience to the subtle art of interpreting what is being said.
Our assignments range from multi-country, multi-stage surveys to local, single question polls. Either way, we reveal the story the numbers tell us about customers, staff and communities.
In this age of the ‘sound-bite’ and the ’24-hour news cycle’, it has become increasingly important for our clients to tell their story to customers and the community through research-based insights.