PR Research
In this age of the ‘sound-bite’ and the ’24-hour news cycle’, it has become increasingly important for our clients to tell their story to customers and the community through research-based insights.
Collect
Qualitative Research
Focus groups, action groups, in-depth interviews, expert panels, community forums – our team brings empathy, intuition and experience to the subtle art of interpreting what is being said.
Collect
Brand and Product Testing
We measure brand awareness, consumer engagement and campaign effectiveness. Our longitudinal studies allow us to observe a brand’s life-cycle within its competitive environment over time.
Consumer Studies
Technologically, demographically, economically, socially – we’re living in a blur of change and tracking consumer attitudes and behaviours has never been more important or rewarding.
Collect
Related Projects
National Trust of Australia Queensland
Brand testing to align with a global market.
Not for Profit Associations
Retail Zoo (owners of Boost Juice)
Analysing the future consumers – Gen Z.
Consumer and Retail
