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analytics

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Celebrating data on World Statistics Day

There’s no better time to acknowledge the history behind the methods we use than on World Statistics Day – an international day to celebrate, you guessed it, statistics.
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Finding gold mines of data – for free

An understanding of the socio-economic factors of your consumers is necessary for any form of business strategy.
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In defence of the name Karen

Much has been made of the name Karen in popular culture recently. Yet the Australian births data paints a very different picture.
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The science and art of understanding analytics

Technology is seamlessly integrated into our lives. So how do we differentiate?
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Demographics for businesses

How demographics can help multi-location businesses

Understanding the lay of the land should be as essential as understanding your own offerings.
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Sydney tops the crane count, again

Australia’s vertical communities continue to rise, despite a slight decline in the number of cranes from 757 to 722.
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Ten surprising facts about Australia

There’s no place like Australia. As January 26th rolls around once again, it’s time to ponder who we are as a nation and how we have changed.
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Shining a Light on Your Dark Data

Is your data hiding? Experts estimate between 50% and 80% of company data is ‘dark data’.
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Data Do’s and Data Don’ts

For many, the world of data analytics can often feel complicated and overwhelming. Don’t worry, you’re not alone!
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