Food trends by generation
Food is a key component of a healthy lifestyle. Positively, 80% say they prioritise making healthy food choices. However, there're some key reasons they don't make healthy choices.
Why developing empathy is important for Generation Alpha
While this generation is set to face a number of challenges (like the generations before them) they are being raised with a focus on empathy.
Generation Alpha’s future is bright
It might be a surprise to some that we believe the outlook for Generation Alpha is positive. This is part of the reason why we wrote a book on this topic.
Changing parenting styles for Generation Alpha
Those tasked with the important job of parenting today’s children are likely to be parenting their children in different ways to how they themselves were parented.
Generation Alpha and environmental consciousness
The theme of Generation Alpha being an environmentally conscious generation came up numerous times in our research. How and why is this key among this generation of children?
Australian mums on parenting Generation Alpha
There are many people and groups that play an important role in a person’s life, and this Mother’s Day we want to pay homage to the more than six million mums in Australia.
Five ways to help Generation Alpha focus on personal growth
Generation Alpha are being shaped in an education system that encourages them to explore beyond the classroom. So, how can we help to develop and encourage a growth mindset?
Why we wrote a book about Generation Alpha
People are starting to sit up and take note that a new generation is not only coming, but are already here.
Raising Generation Alpha to be global leaders
While today they comprise our current generation of babies and children, over the next decade the oldest of them will begin to enter the workforce.
Global population to peak in 2064
The latest population modelling shows that the dire forecasts of global overpopulation and food shortages are unlikely to eventuate.
The impact of COVID-19 on the next generation
Our latest research shows that more than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today.
Understanding Generation Alpha
There is a generation in Australia that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers.