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Gen alpha

Exploring the link between population growth and property prices_header

Exploring the link between population growth and property prices

Over the last couple of years, the key factors driving Australia's population growth have all fallen. The biggest factor of growth prior to COVID-19 was net overseas migration.
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Baby_names_2022_header

Australia’s Top Baby Names 2022

Every year Australia’s states and territories release the names of every child born. We conduct an analysis to look at the top baby names and trends, and the numbers are in.
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HOWTOD~1

How today’s emerging employees are different to their parents and grandparents

With all these generations mixing in the workforce, we need to understand the differences to get the most out of this diversity.
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The influences shaping Generation Alpha_header

The influences shaping Generation Alpha

The world in which we grow up influences who we become and what we value. So, what are the influences shaping Generation Alpha?
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01 Blog header image-20

Why every organisation should be thinking about Generation Alpha

It can be easy to underestimate Generation Alpha and the power they already yield as a generation.
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The Metaverse will mean more to Gen Alpha than any other generation_header

The Metaverse will mean more to Gen Alpha than any other generation

It sets the foundations of the beginnings of the “next big thing in innovation”, positioning itself well into the beginning of the life cycle of technological innovation.
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Australians returning to local header

Australians returning to a local lifestyle – and what it means for businesses

Although online shopping is popular, Australians are returning to the sentiment of living locally and being more conscious of what they are buying.
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Generations defined header

The generations defined

It is essential to engage, communicate and connect with people of different generations. In this blog we provide an overview of the six generations.
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The emerging generations, mental health and wellbeing

The emerging generations, mental health and wellbeing

Mental health is far more than the absence of clinical conditions such as depression or anxiety.
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Food trends by generation header

Food trends by generation

Food is a key component of a healthy lifestyle. Positively, 80% say they prioritise making healthy food choices. However, there're some key reasons they don't make healthy choices.
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Why developing empathy is important for Generation Alpha header

Why developing empathy is important for Generation Alpha

While this generation is set to face a number of challenges (like the generations before them) they are being raised with a focus on empathy.
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Generation Alpha’s future is bright header

Generation Alpha’s future is bright

It might be a surprise to some that we believe the outlook for Generation Alpha is positive. This is part of the reason why we wrote a book on this topic.
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