The Metaverse will mean more to Gen Alpha than any other generation
It sets the foundations of the beginnings of the “next big thing in innovation”, positioning itself well into the beginning of the life cycle of technological innovation.
Australians returning to a local lifestyle – and what it means for businesses
Although online shopping is popular, Australians are returning to the sentiment of living locally and being more conscious of what they are buying.
The generations defined
It is essential to engage, communicate and connect with people of different generations. In this blog we provide an overview of the six generations.
The emerging generations, mental health and wellbeing
Mental health is far more than the absence of clinical conditions such as depression or anxiety.
Food trends by generation
Food is a key component of a healthy lifestyle. Positively, 80% say they prioritise making healthy food choices. However, there're some key reasons they don't make healthy choices.
Why developing empathy is important for Generation Alpha
While this generation is set to face a number of challenges (like the generations before them) they are being raised with a focus on empathy.
Generation Alpha’s future is bright
It might be a surprise to some that we believe the outlook for Generation Alpha is positive. This is part of the reason why we wrote a book on this topic.
Changing parenting styles for Generation Alpha
Those tasked with the important job of parenting today’s children are likely to be parenting their children in different ways to how they themselves were parented.
Generation Alpha and environmental consciousness
The theme of Generation Alpha being an environmentally conscious generation came up numerous times in our research. How and why is this key among this generation of children?
Australian mums on parenting Generation Alpha
There are many people and groups that play an important role in a person’s life, and this Mother’s Day we want to pay homage to the more than six million mums in Australia.
Five ways to help Generation Alpha focus on personal growth
Generation Alpha are being shaped in an education system that encourages them to explore beyond the classroom. So, how can we help to develop and encourage a growth mindset?
Why we wrote a book about Generation Alpha
People are starting to sit up and take note that a new generation is not only coming, but are already here.