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    • Services All of our services are designed with one end in mind – to make the unknown known. From national consumer studies to quick turn-around online surveys, from brand tracking analysis to community forums, we deploy the right suite of skills and processes that are needed to find the answers.
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    • Outcomes Research is a precise tool, but it’s as multi-functional as a Swiss Army knife! Organisations come to us to gain the outcomes of greater knowledge and insights into what we call the ‘3Ps’ – People, Products and Places.
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    • Insights We’re always keen to share the insights and findings that come about through our research. We make this information freely available through our website, blog, and the many different publications in which our work appears.
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generation alpha

How COVID-19 will shape Generation Alpha

How COVID-19 will shape Generation Alpha

More than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today. We're talking about Generation Alpha.
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How COVID-19 has changed work for the emerging generations

How COVID-19 has changed work for the emerging generations

The impact of COVID-19 is having a big impact on where, when and how work is done. It has thrust many organisations into adopting a remote style of working.
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A pandemic and the next generation

A defining pandemic for the next generation

The age at which we’re exposed to a transformative event determines how embedded it will be in our psyche.
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The impact of COVID-19 on the next generation

The impact of COVID-19 on the next generation

According to our latest research, more than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today.
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2020 Baby Names report

Australia’s Top Baby Names 2020

Each year Australia’s states and territories publish the top names given to babies in the previous year.
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GenAlpha-COVID

The impact of COVID-19 on the next generation

Our latest research shows that more than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today.
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Generation Alpha and Sports

How emerging generations are changing sport

Knowing that upcoming generations are looking for exciting and genuine content is good but it is important to look beyond the short-term.
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markus-spiske-QozzJpFZ2lg-unsplash

Leadership lessons with Mark McCrindle

I see a lot of effective leaders around the place engaging, equipping and entrusting those they lead. What stands out to me is that it's not all about age.
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FOMO, JOMO

From FOMO to JOMO, now it’s VIDMO

Social anxieties are not just the domain of young people. Social challenges and their accompanying  acronyms affect each lifestage and generation differently.
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Leading gen alpha

Understanding Generation Alpha

There is a generation in Australia that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers.
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The emerging generation’s recommended screen-time

It is hard to refute the statement that we are now living in the great screenage. Screen-based devices are now a regular part of our day to day lives and have a monumental impact
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Generation next: Meet Gen Z and the Alphas

Today’s children and teens are Generation Z, born from 1995 to 2009 and Australia is home to more than 4.5 million of them.
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