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Generation Alpha

Generation Alpha: The new kids on the block

Generation Alpha: The new kids on the block

We’re talking about Generation Alpha, the current generation of children who began being born in 2010.
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The next generation of event attendees header

The next generation of event attendees

Events play an important role in bringing people together. This is even truer for the emerging generations, who spend more time in digital and online communities.
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Generation Alpha and physical wellbeing header

Generation Alpha and physical wellbeing

Digital devices are at the centre of the conversation when it comes to the physical wellbeing of Gen Alpha.
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Fathers day blog header

Fathering Generation Alpha

Not only has a shift in family structures provided fathers with more of an opportunity to be involved in their children’s lives, but the benefits are significant.
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The future of sustainability for Gen Alpha header

The future of sustainability for Gen Alpha

Growing up, Generation Alpha will have access to more information and will increasingly be faced with the importance of sustainability, more than any generation before them.
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Australia’s Top Baby Names 2021

The data is in and the top Australian Baby Names 2021 report is here. 
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How COVID-19 will shape Generation Alpha

How COVID-19 will shape Generation Alpha

More than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today. We're talking about Generation Alpha.
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How COVID-19 has changed work for the emerging generations

How COVID-19 has changed work for the emerging generations

The impact of COVID-19 is having a big impact on where, when and how work is done. It has thrust many organisations into adopting a remote style of working.
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A pandemic and the next generation

A defining pandemic for the next generation

The age at which we’re exposed to a transformative event determines how embedded it will be in our psyche.
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The impact of COVID-19 on the next generation

The impact of COVID-19 on the next generation

According to our latest research, more than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today.
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2020 Baby Names report

Australia’s Top Baby Names 2020

Each year Australia’s states and territories publish the top names given to babies in the previous year.
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GenAlpha-COVID

The impact of COVID-19 on the next generation

Our latest research shows that more than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today.
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