Generation X: Simplicity as a service is essential for the generation caring both up and down
Welcome back to our series of blogs from our latest report on The Future Consumer, where we aim to unpack the current traits, behaviours and mindsets of our current generations.
How COVID-19 is affecting the Aussie spirit
New national research from Mainstreet Insights of 1,002 Australians shows that COVID-19 is having a substantial impact on the Aussie spirit, our relationships and spirituality.
Tips on connecting during COVID-19 – from a Generation Z
While concerned about loneliness, Generation Z are well positioned to thrive in this new normal of connecting with friends, family and colleagues through online platforms.
Halloween: The Day of the Dead
With Halloween gaining popularity, we take a look at why this is case, as well as some of the data around deaths in Australia for this year’s ‘day of the dead’.
The defining traits of the next generation
There is a lot written about the emerging generations but much of it is mere observation or opinion. Therefore, we decided to explore the defining traits of the next generation.