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generations

Gen X Lady

Generation X: Simplicity as a service is essential for the generation caring both up and down

Welcome back to our series of blogs from our latest report on The Future Consumer, where we aim to unpack the current traits, behaviours and mindsets of our current generations.
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Aussie Flag

How COVID-19 is affecting the Aussie spirit

New national research from Mainstreet Insights of 1,002 Australians shows that COVID-19 is having a substantial impact on the Aussie spirit, our relationships and spirituality.
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Generation Z connecting

Tips on connecting during COVID-19 – from a Generation Z

While concerned about loneliness, Generation Z are well positioned to thrive in this new normal of connecting with friends, family and colleagues through online platforms.
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Halloween-pumpkins

Halloween: The Day of the Dead

With Halloween gaining popularity, we take a look at why this is case, as well as some of the data around deaths in Australia for this year’s ‘day of the dead’.
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Copy of Untitled (1)

The defining traits of the next generation

There is a lot written about the emerging generations but much of it is mere observation or opinion. Therefore, we decided to explore the defining traits of the next generation.
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