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McCrindle McCrindle
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    • Services All of our services are designed with one end in mind – to make the unknown known. From national consumer studies to quick turn-around online surveys, from brand tracking analysis to community forums, we deploy the right suite of skills and processes that are needed to find the answers.
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    • Outcomes Research is a precise tool, but it’s as multi-functional as a Swiss Army knife! Organisations come to us to gain the outcomes of greater knowledge and insights into what we call the ‘3Ps’ – People, Products and Places.
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    • Insights We’re always keen to share the insights and findings that come about through our research. We make this information freely available through our website, blog, and the many different publications in which our work appears.
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Mark McCrindle

THEIMP~1

The importance of integrating health and wellbeing into your next event

Over the last few years wellbeing has risen to the top of the global agenda becoming a challenge and opportunity that our society faces.
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THEIMP~1

The impact of engaging a professional speaker for an event

Even before COVID-19, event planners had to meet the rising expectations of increased learnings from event attendees.
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The impact of COVID-19 on business events

People love to attend all sorts of different events to engage in a shared experience, learn something new or be inspired.
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84. Blog_MS_AF How event audiences are becoming more diverse

The future of events will be a hybrid of virtual and physical

During COVID-19, while many events were cancelled or postponed, those that did go ahead went virtual within a few weeks
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Catering to a new generation of event attendees

Generation Y and Generation Z currently comprise 48% of the workforce. By 2030, they will make up 68% of the workforce.
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01-20

Why work wellbeing is essential for the legal industry

There are many reasons why work wellbeing (the attitude of valuing employees embedded into the culture of an organisation) needs to be at the top of the agenda of workplace leaders
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01

What is enlarging leadership?

Leaders either create or inhibit a culture of wellbeing. We’ve found that enlarging leadership is the most effective leadership style for workplaces today and into the future.
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Nametag-karen

In defence of the name Karen

Much has been made of the name Karen in popular culture recently. Yet the Australian births data paints a very different picture.
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FOMO, JOMO

From FOMO to JOMO, now it’s VIDMO

Social anxieties are not just the domain of young people. Social challenges and their accompanying  acronyms affect each lifestage and generation differently.
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Copy of Untitled (1)

The defining traits of the next generation

There is a lot written about the emerging generations but much of it is mere observation or opinion. Therefore, we decided to explore the defining traits of the next generation.
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FOL2018

Three ways to lead through change

Leadership is an important topic in this time, in this nation, and in this world. It’s essential for today’s leaders to understand the context in which they are leading.
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The 10-year challenge – ‘tech style’

The current trend is posting selfies from 10 years ago alongside one from today. We decided to do the same but with technology instead.
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