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Not-for-Profit leaders today are tasked with the challenge of doing more with less.

Leaders are working to solve complex societal challenges with limited time, money and resources. All the while navigating digital disruption and a changing giving landscape.

With a growing number of not-for-profits in Australia it is increasingly important to understand awareness and associations of your brand to get message cut through and increase engagement.

More than ever before leaders need insight into

  • The giving landscape of Australia
  • Awareness of your cause among Australians
  • Donor experiences
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Understanding your brand awareness will help you grow your reach.

It is about understanding awareness of your organisation among Australians and exploring their beliefs about your brand, vision and messaging. It gives clarity and direction when you understand what Australians see as your strengths, opportunities and key distinctives. Leaders can use this information to identify growth areas and target strategic opportunities.

This data can give you confidence when making strategic decisions helping you grow brand awareness and track the effectiveness of your campaigns.

The impact of COVID-19 on giving

In the past year, organisations have needed to rethink how they engage their donors, asking themselves the question of how to get cut through with the right message.
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We want to help you expand your reach by understanding how Australians see your organisation.

Our brand tracking study helps you:

  • Know what Australians think of your organisation
  • Explore understanding of your cause
  • Test awareness compared to other not-for-profits

This can be as easy as:

  • 3 questions
  • Omnibus survey to 1,000 Australians
  • Value: $3,000+GST

This helps you when making strategic decisions around marketing strategies and communication initiatives to build your brand awareness among Australians

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