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Not-for-Profit leaders today are tasked with the challenge of doing more with less.

Leaders are working to solve complex societal challenges with limited time, money and resources. All the while navigating digital disruption and a changing giving landscape.

With a growing number of not-for-profits in Australia it is increasingly important to understand awareness and associations of your brand to get message cut through and increase engagement.

More than ever before leaders need insight into

  • The giving landscape of Australia
  • Awareness of your cause among Australians
  • Donor experiences
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Understanding your brand awareness will help you grow your reach.

It is about understanding awareness of your organisation among Australians and exploring their beliefs about your brand, vision and messaging. It gives clarity and direction when you understand what Australians see as your strengths, opportunities and key distinctives. Leaders can use this information to identify growth areas and target strategic opportunities.

This data can give you confidence when making strategic decisions helping you grow brand awareness and track the effectiveness of your campaigns.

The rise of the regions

Australia is experiencing a population shift to the regions, according to the latest internal migration data.
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Digital fundraising: the way of the future

Many not-for-profits have embraced digital fundraising initiatives out of necessity. The question arises, however, of whether Australian givers are ready to embrace this shift too.
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We want to help you expand your reach by understanding how Australians see your organisation.

Our brand tracking study helps you:

  • Know what Australians think of your organisation
  • Explore understanding of your cause
  • Test awareness compared to other not-for-profits

This can be as easy as:

  • 3 questions
  • Omnibus survey to 1,000 Australians
  • Value: $3,000+GST

This helps you when making strategic decisions around marketing strategies and communication initiatives to build your brand awareness among Australians

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