The Brief

Parramatta City Council engaged us to undertake comprehensive longitudinal perception analysis among Sydneysiders.

The Work

“In 2014, 2015 and 2016 we conducted annual research among 1,200 Sydney residents living in six distinct regions. We tested perceptions of living, working, learning and leisuring in Parramatta.
To strengthen Parramatta’s business case for attracting employers to the city, we spoke with 18 senior executives and more than 100 employees working in three major business districts.”

“Quick to respond, adjusting to our needs as they went along, and informative, easy to understand reports.”

Results & Deliverables

The insights from the study delivered via visual infographics allowed the City of Parramatta to understand key trends in perception over time. The research has also provided insights to assist in the formation of the City’s Economic Development Plan for 2017 to 2021.