The Brief

JURA commissioned McCrindle to understand just how much Australians love their coffee.

The Work

We conducted nationwide research and found that more than a quarter of Australians (27%) cannot survive a single day without the black gold we have come to love. 1000 Australians told us about how and why they drink coffee, what their perspective is towards coffee pods, different coffee machines, and the environmental impact of coffee consumption.

“McCrindle’s work on Australia’s coffee culture have allowed us to understand that Australians want products that are convenient and exceptional in nature. We are definitely looking forward to running this survey again in 12-18 months to measure whether people’s attitudes in this area have changed.”

Results & Deliverables

The results have guided JURA in gaining a better understanding of its target market. They have also helped stimulate national dialogue about Australia’s strongly ingrained coffee culture.