The Brief

Kumon Australia & NZ, an organisation that provides after school learning for children, asked McCrindle to present insights on Generation Alpha to help their 240+ franchisee owners better understand and engage with this emerging generation.

 

The Work

McCrindle collected and analysed insights from a series of in-depth interviews and paired that with our current research on Generation Alpha and presented them back to Kumon and their franchises.

“The virtual presentation was illuminating. It crystalised what we are already observing in our customers. The information was relevant, delivered strongly and connected to what our organisation is working towards. The extensive research, engaging presentation slides and insightful recommendations invigorated the audience. They left empowered in the knowledge that Generation Alpha isn’t coming, they are already here. – Kumon

Ashley Fell Kumon presentation

Results & Deliverables

Kumon asked us to conducted a series of in-depth interviews and presented the insights from the interviews as well as our own insights on Generation Alpha at their AUS/NZ conference.