The QLD branch of the National Trust of Australia wanted to align one of their leading NFP assets with a global market after the devastating Australian bushfires at the start of 2020.
We developed a customised survey to gather insights into Australian’s perceptions, preferences and expectations towards the proposed brand names and visual assets. We tested brand names, logos, and visual assets to understand what charitable givers aligned with, and were most likely to trust and give towards. The study assisted the decision making process and informed strategic marketing decisions.
Results & Deliverables
We provided the results of this study in a comprehensive report and research presentation. The report delved into the analysis providing generational, psychographic and behavioural insights. The presentation provided a visually engaging slide deck that explored key findings to inform future decisions about the brand and the logo.