The Brief

We were engaged by Signs Publishing to test the cover and concept of a new cookbook.

The Work

We tested the cover and concept of a new cookbook among 1,000 Australians nationally.

“Food as Medicine has found good success in terms of sales, as well as being awarded “Best in the World” for health and nutrition books at the Gourmand World Cookbook Awards in 2017. The market research was a significant contribution to the development of our final product and the assistance of the McCrindle team was a valuable and appreciated part of this process.”

Results & Deliverables

Food as Medicine has been awarded Best Health & Nutrition Cookbook in the World for 2017 by Gourmand World Cookbook Awards in 2017, and had 1.2 billion worth of sales each year in the USA.