The Brief

The Association of Independent Schools NSW commissioned us to undertake broad demographic and targeted market share research on the independent school sector.

The Work

We projected New South Wales’ Independent school student population by 2031 using data supplied by the NSW Department of Planning, ABS, and AISNSW. We also projected future market share of the Independent, Catholic and Government sectors.

“Food as Medicine has found good success in terms of sales, as well as being awarded “Best in the World” for health and nutrition books at the Gourmand World Cookbook Awards in 2017. The market research was a significant contribution to the development of our final product and the assistance of the McCrindle team was a valuable and appreciated part of this process.”

Results & Deliverables

The results showed the anticipation of an additional 270,000 students in NSW over the next 15 years, of which 70,000 will be enrolled in independent schools. These insights were presented at an industry briefing for the independent school sector alongside the NSW Minister for Education. This industry briefing launched an initiative by AISNSW that engages independent schools to respond more critically to these growing student numbers.