The Brief

We were briefed to advise Sydney Metro’s senior leadership team on the demographic and workforce environment of 2022 as they craft their future strategic plan.

The Work

Our DESTEL™ Environmental Scanning Tool assists organisations to look at the future through a strategic workshop process. The environmental scan took place across six categories (demographic, economic, social, technological, environmental, and legislative). Following identification of the trends, we prioritised the trends and guided a voting process to determine the most pressing priorities for the future.

“The executive were effusive in thanks, and it provided just the right research context to anchor the rest of our discussions.”

Results & Deliverables

The environmental scanning process assisted the executive team to better understand population hubs, public transport preferences, and public sector workforce trends. The process helped detect opportunities and threats that could impact Sydney Metro. The team was guided to make strategic decisions based on the latest market insights.