The Brief

The Pharmacy Guild of Australia and Amneal Pharmaceuticals engaged McCrindle to communicate the key role pharmacists have in the pharmaceutical sector. Mark McCrindle was engaged to present the Healthy Futures Report at the Australian Pharmacy Professional Conference, and we were tasked with producing industry-leading insights delivered in fresh, visual ways.

The Work

The Healthy Futures Report draws into sentiment and attitudes from 1,000 consumers each year. Insights on topics such as eHealth, shopping preferences, effective marketing and communication strategies, Dr Google, where Australians seek health advice, and prescription medication management are delivered in visual infographics and corresponding presentation materials.

“Our partnership with McCrindle has been invaluable in helping pharmacists around Australia better connect with their customers. Mark McCrindle’s delivery of the research at the APP Conference is a highlight for the industry. The McCrindle team is easy to work with and know how the latest consumer trends intersect with our industry.”

Results & Deliverables

The reports and accompanying infographics were presented by Mark McCrindle to a combined 10,000 delegates at the APP2016 and APP2017 conferences. The results highlighted the high levels of trust that Australians place in their local pharmacists. The results are informing the pharmacy industry’s effective marketing and communication strategies moving forward.