Generation Alpha: Q&A with Ashley Fell

Friday, December 08, 2017

How do you define Generation Alpha?

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha. There are now 2.5 million Gen Alphas being born around the globe each week.

We named them ‘Generation Alpha’ to signify not just a new generation, but a generation that will be shaped by an entirely different world. That is why we moved to the Greek alphabet, to signify this different generation that will be raised in a new world of technological integration.

How will Gen Alpha's experience of technology differ from Gen Y and Z?

Gen Alpha were born into a world of iPhones (in fact the Oxford English Dictionaries word of the year in 2010 when they were first born was “app”), YouTube (where there are now 100 hours of videos uploaded every minute), and Instagram (where life is photographed and shared instantly and globally).

While Gen Y and Z are very tech-savvy and digitally connected, Gen Alpha will be the first entire generation to have technology seamlessly integrated into their lives. Gen Y and certainly some of the older Gen Zed’s will remember a time before iPhones and social media, whereas for all Generation Alpha’s these devices will be a part of their upbringing from a very early age.

What advantages will Gen Alpha’s technological literacy give them compared with the older generations?

Gen Alpha babies will grow up to be smarter, richer, and healthier and will obtain the highest level of formal education in history.

Because their parents will indulge them in more formal education and at an earlier age, Gen Alpha will have access to more information than any other generation. Their formal education has never been equalled in the history of the world, with a predicted 1 in 2 Gen Alphas to obtain a university degree.

As a result of seamlessly integrating technology and devices into their lives from such a young age, Generation Alpha will have a better foundation to build their technological literacy.

What technologies shape the lives of Gen Alpha?

Technology has and will continue to change how we, and Generation Alpha communicate. It’s a world of ‘Screenagers’ where not only do they multi-screen and multi-task, but glass has become the new medium for content dissemination. Unlike the medium of paper, it is kinaesthetic, visual, interactive, connective and still portable.

Glass was something that Gen Y’s were told to look through and keep their fingers off. For Gen Alpha, glass is a medium they touch, talk, and look at.

Gen Alpha truly are the ‘millennial generation’, born and shaped fully in the 21st century, and the first generation (in record numbers) who will welcome the 22nd century.

Gen Alphas are logged on and linked up, digital natives. They are the most materially endowed and technologically literate generation to ever grace the planet!


About Ashley Fell

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.


Download Ashley's Speaker Pack here, and view her speakers reel below. 


Sydney: A city of cities and the emergence of Western Sydney CBD’s

Friday, December 01, 2017

The Greater Sydney Commission has highlighted that the future of Sydney will not be centred around the Harbour and the CBD but rather it will be a city of three cities.

The Plan for a Growing Sydney outlines what Sydneysiders are increasingly doing - living, working and connecting within their region of this global city.

The Commission defines these three “30-minute cities” as the Eastern city encompassing the harbour and CBD all the way west to Macquarie Park; the Central city, which runs from there, west to incorporate Blacktown; and the Western City which extends all the way to Penrith and the foothills of the Blue Mountains.

Not only is the Hills district strategically located in the heart of this Central city, but it is one of the few areas in Sydney outside the CBD which is already achieving the goal of “a city with smart jobs”. The Hills district has more than 80,000 local jobs and a population a bit over 160,000 people.

Therefore, it has one local job for every two residents. Compare this to South West Sydney, Southern Sydney and Greater Western Sydney, which each only have one local job for every three residents.

Based on the current growth, by 2037 the Hills district will have increased its population by almost 100,000 people. To keep this impressive local jobs provision ratio, by then it will have to add almost 50,000 new local jobs.

This entrepreneurial hotspot, located close to the geographical and population centre of Sydney, and with the help of the growing number of small businesses, will probably achieve this goal.

Based on the current rise in the number of businesses in the Hills Shire, growing at more than 4% per year, there will be twice as many businesses locally in 20 years than the 20,000 operating here today.

We have been delighted to work with Mulpha recently on the launch of the Norwest City vision.

Twenty years ago, the first stage of Norwest Business Park was just getting underway and Norwest Boulevard did not connect through to Old Windsor Road. 

In twenty years’ time, Western Sydney airport will have been up and running for a decade, Norwest Business Park with the Metro and high-rises will feel a lot like a CBD and the local population will exceed a quarter of a million people.

If the current infrastructure investment and local economy keeps pace, the Hills will achieve all the elements of the Greater Sydney Commission vision to be not only a growing city, but an efficient, resilient, diverse, collaborative and equitable one as well.

Black Friday Sales in Australia

Thursday, November 23, 2017

Black Friday is the retail super-day popular in the US and in 2017 it is November 24. It is the day following the Thanksgiving public holiday and in some states it is an additional holiday. 

All of this has combined to make it the unofficial start to the Christmas shopping season, and the biggest single shopping day of the year. 

It has grown significantly over the last decade and last year, more than 100 million Americans went shopping on this one day, ringing up sales exceeding US$50 billion. For many stores, Black Friday and the shopping season launches a revenue boon that pushes revenues into the black, thus the eponymous name.

Without the Thanksgiving marker, or any public holidays, Black Friday is currently not a big event in Australia. In fact this national research we have just conducted shows that less than 1 in 20 Australians (4.7%) are expecting sales, and more than 1 in 4 (27%) have never even heard of it.

40% of Australians say Black Friday doesn’t really happen in Australia and another 39% don’t know.

Most Australians (54%) don’t know whether Black Friday is online only or also in stores.


Cyber Monday, the Monday after Black Friday, popular for online shopping super sales, has even lower awareness in Australia. Considering we are in a global marketplace, used to adopting retail trends from the US, the current low awareness of these sale super-days in Australia may be a surprise. However, the mass engagement with Black Friday and Cyber Monday in the US is really only a decade old, and so the years ahead will see a higher profile for these sale days in Australia.

Australians are up for a bargain, whatever the day is called, with 1 in 3 Australians (34%) agreeing that they will definitely be looking out for stores offering discounts. Even without the tradition of these sales, or the associated public holidays, late November presents an ideal opportunity for local retailers to kick start their Christmas sales, and so we can expect to hear more about Black Friday in coming years.

Download the summary report here.

Mark McCrindle in the media

SBS "Will Amazon join Australia's Black Friday party?"

Courier Mail "Black Friday 2017 sales: Australia missing out on best shopping deals because of ignorance"


Gen Z Career Aspirations & the Future of Work

Wednesday, November 22, 2017

What do Gen Z aspire to be when they grow up? Social researcher Eliane Miles was recently asked to unpack the latest findings from the Australian Institute on Family Studies on ABC The Drum.

Gender-based career preferences

The research identified there are significant gender differences among Gen Zs aged 14 and 15 when they think about their possible futures. Boys gravitate most towards engineering (14% of those who stated an occupation), information technology (10%), construction (9%), automotive (8%), or sports (6%), while the top five occupations chosen by girls were medical professionals (13%), education professionals (11%), legal (11%), personal services (7%), and performance arts (7%). Just three occupations (health, design, and performance arts) overlapped among both genders when looking at the top ten list.

Girls need more inspiration to move towards STEM

While are naturally career preferences that appeal to each gender (with Eliane’s commentary highlighting that this is strongly linked to parental influence, as shown in our work with the Career Industry Council of Australia), there are challenges that may emerge for women in future-proofing their careers.

We know that Australia’s workforce is at the cusp of significant change. In 2030, the majority of the jobs that we will do (85%, according to Dell Technologies) are not yet invented. Yet 75% of the fastest growing careers require STEM skills – qualifications and skills in science, technology, engineering and maths. As we look across Australia’s educational landscape, just 16% of STEM graduates in our nation are female, highlighting the continuing need to lift the profile of STEM careers for female school-leavers among parents, educators, and media personalities.

Fantasies or a new work order?

There were a disproportionate number of ‘fantasy-type’ occupations listed in the AIFS study, things like ICT (‘games developer’, ‘YouTuber’, and ‘blogger’), sports (professional AFL player), and performing arts (actor, ballet dancer). And, not surprisingly, 41% of young people aged 14 and 15 didn’t have a clue as to what they want to do when they are older.

This uncertainty of the future is to be expected, and not only among Gen Z. In an era of multiple careers, lifelong learning, the gig-economy, in which digital disruption is bringing whole sectors to an end, and new jobs are emerging each year (nanotechnology, virtual reality engineers, user-experience managers, data designers etc.), what will the future of work look like?

Our average length of job tenure is now less than three years, and three in ten workers now work casually or contractually (up from one in ten three decades ago). Today’s school leaver will have multiple jobs (17) across many (5+) careers, and part of their reality on the job is that they will constantly be learning. We all will be. By 2030, workers will be spending at least 30% more time on the job learning.

As the workforce shifts (with 32% of our workforce comprised of Gen Z in a decade’s time), so will our mindsets in regards to careers and the future of work. Yes, Gen Zs will bring idealism and self-assuredness, but they will also bring a new wave of entrepreneurialism that might just be what we need to face disruption and manage change. They, and we all, will need to increase our level of critical thinking, problem solving, and digital skills as we move towards this new reality.

About Eliane Miles

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends. 


If you would like to have Eliane Miles speak at your next event, please feel free to get in touch. 

Download Eliane's full speakers pack here and view her show reel video below.


Getting to Work: The Great Australian Commute

Tuesday, November 14, 2017

The latest census data, released last month, highlights how much commuting will be transformed for Australians in the years ahead. 

Two in three Australians who work, put in at least 35 hours per week (62%) and half of all couple families are two-income earning households (47.4%). Australians also spend longer in the education system, with one in three adults having attained a tertiary qualification, and more than one in five (22%) have a university degree.

However, most of the commuting to work and university relies on driving. Of the nine million daily commuters in Australia, 7 in 10 workers commute by private car (68.4%), which is half a million more than in 2011. Just 1 in 8 (12%) get to work by public transport, and 1 in 20 (4.7%) work from home.

Given the increase in car usage over the last half decade, it is unsurprising to see therefore that most Australian households have at least two cars (54.3%) which is higher than in 2011 (52.6%).

However, nationally the combined public transport infrastructure investment currently under construction is the biggest in Australia’s history and will clearly provide a massive uplift in commuting options in our capital cities. In addition to this, the decade ahead will bring autonomous vehicles, driverless shuttle busses, and electric share bike and scooter options which will help us journey “the last mile” from public transport hubs to our final destination.

The coming decade of transformed transport will facilitate behaviour change and provide our cities with a faster, cheaper, and less car-reliant future.

The Growth of Sydney: Preparing for a city of 9 million

Friday, November 10, 2017

Sydney is Australia’s largest city with a population of more than 5.1 million. One in five Australians live in Sydney, and two-thirds of the population of NSW, our largest state, lives in this one city. 

Sydney’s population is growing through record annual births, life expectancy increases and through arrivals coming to the emerald city from other parts of Australia. Sydney remains the preeminent gateway to Australia and it is this overseas migration that is the biggest source of the city’s growth.

Sydney is Australia’s most culturally diverse capital with over two in five residents (43%) born overseas. Most Sydney siders (61%) have at least one parent born overseas and two in five (38%) speak a language other than English at home.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

Based on the current growth trends, Sydney will reach 9 million by 2051. While there is much infrastructure under construction to respond to the current growth, the near doubling of the population in less than four decades will require much more.

So how can Sydney cope with this growth, and what will the future of Sydney be like? Watch Mark McCrindle comment on this story on 7 News




About Mark McCrindle

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here.

Generation Next: Meet Gen Z and the Alphas

Tuesday, November 07, 2017

Australia is in the midst of a massive generational transition. 

Today’s grandparents are part of the Baby Boomers, born from the late 1940’s to the early 1960’s. This generation is followed by Generation X, born from 1965 to 1979 who, at the oldest edge, are moving through their mid-life.

Today’s new parents and those entering their peak fertility years are part of Generation Y, born from 1980 to 1994.

Today’s children and teens are Generation Z, born from 1995 to 2009 and Australia is home to more than 4.5 million of them.

From 2010 Australia has seen the start of a new generation and having worked our way through the alphabet, we call this new generation, the first to be fully born in the 21st Century, Generation Alpha.

Gen Alpha have been born into an era of record birth numbers, and there are around 2.6 million of them nationally. When this generation is complete, in 2024, Generation Alpha births will total almost 5 million over the 15 years from 2010, compared to 4 million births of the Baby Boomers for the 19 years from 1946.

Generation of 'upagers'

The oldest Gen Alphas commence Year 3 next year and will be the most formally educated generation ever, the most technology supplied generation ever, and globally the wealthiest generation ever.

They are a generation of “upagers” in many ways; physical maturity is on setting earlier so adolescence for them will begin earlier and so does the social, psychological, educational, and commercial sophistication which can have negative as well as positive consequences.

Interestingly for them while adolescence will begin earlier, it will extend later. The adult life stage, once measured by marriage, children, mortgage and career is being pushed back.

This generation will be students longer, start their earning years later and so stay at home longer. The role of today’s parents therefore will span a longer age range and based on current trends, more than half of the Alphas will likely be living with their parents into their late 20’s.

'The great Screenage'

Generation Alpha have been born into “the great screenage” and while we are all impacted by our times, technology has bigger impacts on the generation experiencing the changes during their formative years.

The year they began being born was the year the iPad was launched, Instagram was created and App was the word of the year. For this reason, we also call them Generation Glass because the glass that they interact on now and will wear on their wrist, as glasses on their face, that will be on the Head Up Display of their driverless cars, or that will be the interactive surface of their school desk, will transform how they work, shop, learn, connect and play.

Not since Gutenberg transformed the utility of paper with his printing press in the 15th Century has a medium been so transformed for learning and communication purposes as glass- and it has happened in the lifetime of Generation Alpha.



About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Newcastle and the Lower Hunter Economy is on the Rise

Wednesday, November 01, 2017

The Business Performance Sentiment Index (Business PSI), designed by McCrindle, is an ongoing measure of business conditions, performance and sentiment. The Lower Hunter PSI is an initiative of Maxim Accounting with support from NAB.

The Business PSI takes the pulse of business across a region and tracks changes in the health of the local and national economy over time. This edition of the Business PSI (2017) features the latest results for the Lower Hunter region. This report also features longitudinal comparisons to last year’s deployment of the Business PSI (2016).

The Business PSI measures three core business characteristics: business conditions, performance and sentiment. The PSI uniquely charts these measures on a scale that ranges from accelerating on the extreme positive to collapsing on the extreme negative. Each of the three core measures (conditions, performance, and sentiment) are comprised of three sub-measures which are derived from the results of several individual survey questions.

The Lower Hunter region continues to show strong, consistent growth and an optimistic outlook.

One in three households (34%) own their home outright (compared to 32% in NSW and 31% nationally) and the region reports a rise in household income of 45% from 2006 to 2016, compared to Australia which has seen a rise of 39%.

Impressively, this year’s PSI results show that the positive operating condition for businesses in the Lower Hunter have further increased since last year.

This year’s results highlight a continued struggle for businesses against red tape and regulation as well as an expressed concern for local infrastructure provision. These challenges are offset, however, with the expectation of business expansion in 2018 and this positive sentiment in the Lower Hunter economy is the dominant theme in this year’s Business PSI report.

Download the full Lower Hunter PSI report here. 

Download the full Lower Hunter PSI infographic here.

The Rise and Rise of Australia’s Population

Monday, October 30, 2017

Australia has increased its population by one third in the last 20 years, from 18.5 million in 1997 to 24.7 million people currently. But more remarkable is that this record population growth has exceeded all forecasts. 

In 1998, the Australian Bureau of Statistics predicted that, based on low-growth assumptions, Australia’s population would reach 23.5 million people in 2051, a benchmark it went on to achieve in July 2014. The mid-growth forecast of 24.9 million people by 2051 will be reached in the middle of next year, 33 years early! The upper end forecast of 26.4 million, based on high-growth assumptions, will be reached in mid-2021, less than four years away.

What has caused such population growth?

The current growth patterns of Australia will lead us to a population of 38 million by 2051, around 12 million higher than even the high-ball forecasts of the late 1990’s. It’s not that the calculations were wrong, it’s that migration policy changes as well as longevity increases and a solid birth rate have defied the trends that were evident twenty years ago.

Back then it was assumed that the total fertility rate (babies per woman in a lifetime) would remain low. However, today’s TFR of 1.81 is above even the highest assumption allowed for in the 1990’s of 1.75.

It was also thought that life expectancy at birth would hit a high of 82 for males and 86 for females by 2051. However, current life expectancy is already closing in on 81 for males and 85 for females and will reach these 2051 targets decades early.

Net Overseas Migration the biggest growth factor

The biggest growth factor that has blown out previous population modelling has been the rise and rise of Australia’s net overseas migration. In 1998 it was thought that it would grow our population annually by around 70,00, or at the most, 90,000. In the last 12 months, Australia has added 231,900 through net migration which is more than 2.5 times even the high-forecast of two decades ago.

Expected growth for our major cities

The expectations for our largest cities back in this era were also well below what has eventuated. This 1998 report expected Melbourne to reach a population of between 3.6 and 4.5 million by 2051. It is currently well above this range at 4.8 million. Sydney was predicted to reach between 4.7 and 6.2 million by the middle of this century. It is currently around 5.1 million and will reach the higher forecast within a decade, 23 years early.

Australia's population growth among the highest in the developed world

While the late 1990’s may not seem like that long ago- John Howard was Prime Minister and Bill Clinton was the US President, the last two decades have seen significant shifts in our demographic trends. Back then, slowing population growth was responded to with policy changes like the baby bonus and efforts to increase overseas migration. Australia’s population growth is now one of the highest in the developed world. 

We have added 390,000 people to our population in the last 12 months, which is like adding three cities the size of Darwin to our population each year. Sydney is now home to more people than the whole country of New Zealand. Speaking of which, New Zealand, back in 1998 was expected to reach 4.7 million in 2050- its population currently exceeds 4.8 million. Melbourne is growing even faster and rather than having 1.7 million fewer people than Sydney in 2051 as was predicted, it will likely overtake Sydney to be Australia’s largest city by this year.

Lessons to be learnt

The lesson for policy makers, urban planners and governments alike, is to keep a close eye on the population forecasts and plan early for the growth that is being experienced so that our cities are not left short of infrastructure. While population growth can’t realistically be stopped, it must be better planned for and managed to ensure the Australian lifestyle continues. And when in doubt, assume the higher growth forecasts not the lower ones. I’m yet to see an Australian population forecast that needs adjusting down.

Mark McCrindle, Demographer and Social Researcher

Latest Census data: How Australians learn, work & commute

Monday, October 23, 2017

Today the Australian Bureau of Statistics has released their second round of data gathered in the 2016 Census. This data reveals a fascinating snapshot of how we work and are educated, with the number of Australians with a university degree up 6% in a decade, a higher proportion of Australians driving to work, and more of us working in part-time employment.

A more educated Australia

More than one in two Australians have undertaken further study since leaving school. The latest results show that 56% of Australians over the age of 15 (9.6 million people) currently hold a post-school qualification.

We are also more likely to have participated in higher education with close to one in four adult Australians now holding a Bachelor Degree or above (24%), up 6% from a decade ago. The rise in postgraduate learning has been even more marked, with an additional 300,000 Australians holding a postgraduate degree since 2011, an increase of 46%. Residents of Australia’s capital cities are almost twice as likely as those in regional areas to have a university qualification (30% compared to 16%). Australians with vocational qualifications (certificates III & IV) have seen increases (13%) at around half the rate of university degrees (23%)

The three most common qualifications, by field of study, are Management and Commerce, Engineering and Society and Culture. The popularity of Society and Culture (which includes areas such as politics, law and economics) has risen by 29% since 2011.

The highest growth has been in the traditional areas of study: Accounting (+64,189), General Nursing (+64,022) and Business management (+61,462). Aged care is growing too, now ranked as the fourth highest growth category increasing from 60,702 in 2011 to 97,024 today.

The gender gap

Over the last 50 years, women have massively increased their labour force participation while men have decreased theirs. In 1966 83% of men were employed compared to 34% of women. The latest Census results show that 65% of men are currently employed compared to 56% of women. Labour force participation for women peaks in the post-child rearing years among women aged between 45-49, with 76% employed in this age group. For men, participation peaks in the mid to late 30’s as does hours worked, averaging 42 hours per week until the late 50’s.

Women have been closing the post-school qualification gap with 54% of women compared to 58% of men holding a qualification. In 2006, 51% of males held a post-school education compared to 42% of women – a gap of 9%. Ten years later, this gap has narrowed to just 4%.

While women have increased their paid work participation and hours, men have not closed the gap in unpaid domestic work. Employed men were almost twice as likely to do less than 5 hours of unpaid domestic work per week (60%) as women (36%) and working women were more than three times as likely to be doing at least 15 hours of domestic work per week as men (27% compared to 8%).

One in five working males are tradies

More than one in five (22%) working males are tradesman or technicians with the three most popular male-dominated occupations being electricians, carpenters/joiners and truck drivers. For women, the top occupations are registered nurses, general clerks and receptionists.

The Census also revealed that the most popular occupation for both men and women is a general sales assistant although retail trade and wholesale trade are two of just three sectors that employ fewer workers today than in 2011. The biggest fall in employment by industry is manufacturing, which has seen the loss of 219,141 workers in 5 years.

Part-time employment and the gig economy

Over the past five years the Australian labour force population has grown by over 800,000 people, rising from 10,658,465 in 2011 to 11,471,298 in 2016. The gig economy is on the rise, with the number of Australians employed part-time having risen by 14% since 2011. The number of full-time workers, by comparison, has only risen by 4%. Today, one in three working Australians are employed part-time (up 3% since 2011). 25 years ago, just one in ten workers were employed part-time.

Australian’s working hard but trying to get a balance

Australians are most likely to work between 35-40 hours per week, with two in five (40%) working these hours. The Census revealed that some Australians may be developing a better work-life balance, with the percentage of Australians working more than 40 hours a week dropping from 29% in 2011, to 26% in 2016. Over the same period, the proportion of workers employed less than 25 hours per week increased slightly from 22% to 23%.

Getting to work

The proportion of workers driving to work has increased by 0.5% since 2011. Nearly seven in ten Australians (69%) drive themselves to work while an additional 5% ride along as passengers. Today an additional 466,885 are commuting by car compared to five year ago.

The goal of ‘walkable cities’ and ‘active transport’ needs further focus as the percentage of people walking to work declining from 4.2% in 2011 to 3.9% currently, and those using a bicycle to get to work also declined slightly from 1.2% to 1.1%.

Adelaide residents are the most likely to travel to work by car, with four in five (80%) travelling to work by car. Meanwhile, Hobart takes the prize for the most accessible city with 8% of workers walking their commute. Sydney, Australia’s most populous city, leads travel by public transport with nearly double the proportion of commuters travelling by train, bus, tram or ferry than any other capital city (Sydney 21%, Melbourne 13%, Brisbane 11%, Adelaide 8%, Perth 8%, Hobart 5%, Darwin 7% and Canberra 7%).

Media Commentary

For media commentary please contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

visual social commentator networking australian social research household SMART faith culturally diverse Duchess of Cambridge hills shire forecasting 2016 brands property Christmas lunch Generation X entertainment hopes Aussies Netflix infographic wall tips easy rider city norwest global generations affordability employers Black Friday Sales Kirsten Brewer retirement donation outsourcing prince george Northern beaches Event resilience data future of shopping sydney event data analyst cloudy days jobs of the future education research cancelling event earnings residents marrickville baby names report goals generation divorce average Australian 2014 group language mentor debate priorities men Royals contiki Generation Y collaboration royal family mccrindle tea future proofing baby boomers holiday Love ABS sports change car ACT communicate divorce rate financial research brisbane sydney speaker blaxland stats business celebration ease of travel suburb report analysis housing trends economy alpha emerging technologies digital economy 2012 conference speaker ACF2017 media release nfp What is food insecurity? education cost of living research visualisation future of education hornsby baby names australia report Financial Planning Association australian anzac wellbeing know the times charities skills the hills learn Sydney keynote speaker small business fears gold coast census data personalities Australian schools generation alpha keynote census 2016 relevant Work place futurist christianity ashley fell average aussie easter Northern Beaches capital city trends unaffordable rise of local clothing McCrindle Speakers money suburban living financial dreams graphs news screenagers forecast results New Zealand shopper's pick demographic transformations New South Wales victoria Sydney Hills Business Chamber story 2020 Financial Planning Association of Australia speaker school students emerging generations optimistic HSC Research Executive greatness investing moreton bay innovation going out brand experience housing market builders responsive australia digital sydney hills Melbourne DESTEL mover and shaker Adelaide research pack keynote speaker brand millenials NEETs equip royal Real Estate Institute of Victoria 1980 renting the australian dream bondi wealth and income distribution staying in social enquiry earning motivate data visualisation employmee micro apartments public speaking government mccrinlde CPI home google for education facts ageing high density marriages lifestyle professional development toys healthy future train technology cultural diveristy domestic SMSF local community demographics royal influence TEDx Speaker financial independence commuters spirituality Caregiver sydneysider 23 million darwin unemployment grave decision belief average sydneysider leader moderators guide presentation REIV Conference baby names Word Up Australian Home award winner waverton pharmacies GPO land of the middle class organisations leadership 2015 suburbs Mark McCrindle in the media PSI experience impact product the average aussie NBRS Architecture who is generation z crime intern ideas infographic census results snapshot younger generations shifts SA English long weekend recap statistics NSW Wellington Myth criminal year 7 #censusfail affordable public speaker researcher entrepreneur market research event ACT Report JOMO kate middleton social commentary future-proof eliane miles urban Bathburst coffee ipswich VET sector Merry Christmas optus Elderslie-Harrington park work Hunter Valley narcissism social issues family conference names Jura Coffee the great screenage Jura Australia social life 1975 speakers food bank generational trends holidays safe trends of 2017 village mccrindle research budget growth christian social researchers insight rent university degree January 26th Australian Families optus my business awards economic housing affordability emerging trends The ABC of XYZ Australian Census selfie Sydney population not for profit Births transport volunteering data eliane communication environment financial fears SRE ethnography baby name population milestone Sydney CBD sydney metro growing population youth learner lalor park future proof World Water Day plans office opening McCrindle Speaker Canberra apartment census fail teacher visualisation bureau leadership workshop media sun sunny days TED demographic trends young people Crime Rates Channel 7 Tuesday Trends aged care puzzle showreel rain tertiary education wage Black Friday Australian demographics changing face of sydney non profit Tuesday Trend Queensland: QLD cold winter blues list house price rise gen z Tasmania customer the changing face of area social media educhat acf15 church google Aussie public holiday crows nest property market generation Z rich post rationalism states interactive seasons weekly earnings aussie culture giving EFF school satisfaction global financial crisis renter of the future faux-cilise Financial Planning Week Australia Day omnibus trend tuesday 10 years Christmas presents happiness 2017 monarchy sector wide in depth interviews social Res Vis Lower Hunter business performance cultural diversity VET sydneysiders conferences national crime rates purpose employment huffington post WA presentations baby name trends thrive hobart socialites Channel Seven 2016 census program australian real estate NT office space sunburnt country workplace local communities Christmas season finance population growth professional speaker Wagga Wagga engagement education future report community ultimo friends the hills shire dare to dream mobile follow innovative socialising Skilling sector wide study pharmacy meetings not for profit research weather media activity annual income Vocational education Lower Hunter Region Northern Territory social researcher employmer professional local Macquarie University faux-cilising housing growth DIY schools students 24,000,000 Deaths Assistant Store Manager publication Hills Shire Council couple gen alpha spend volunteers gig baby name predictions FPA paying to work energy global ACF17 participants gig economy research data mining boom The Daily Edition Do It Yourself media commentary personal growth world youth day children social research Australian community trends ferry housing organisational culture workforce Research Director households communities Australian Trends increasing densification research on coffee hills daily commute teaching sector internships TAS internship NBRS group session TEDx mythbusters mccrindle Sydney’s south west manly cooking storytelling women aged care Kiwi trends of 2016 Andrew Duffin communications social analysis the lucky country vegetarian buildings education future social lives in the media medicine video Queensland study stay home internet Mark McCrindle investor urban living census learning career Australian Population research report youth unemployment casual national private wealth sustainable woolworths politics travel Engineering Manager qualitative research business index cash litter friendship volunteering breakfast VIC hello fresh cartodb social change apartments Cobbitty-Leppington public transport donate FOMO consumerism IT Specialists Australian Communities Trends Australians future of work property price proactive baby boom families new york times high school forum focus group australian communities forum Geoff Brailey travelling teach conference presentation Australia street Australia Day 2017 careers New Zeland learning styles social trends urban taskforce Valentine’s Day christmas australian community trends report TDE TED talk urban living index princess charlotte food teleworking wealth James Ward System's Architect poker master resource charity curiosity debt Business analysis demography parenting poor social impact dream Black Friday in Australia office goal owning a home typical australian house price ACF 2016 professional services authenticity not-for-profit Mount Annan-Currant Hill wealth inequality Gen Y grandparents mateship growth of sydney McCrindle Keynote Speakers survey daily telegraph perth ageing population australian communities trends report school australians staying home more winter Real Estate summer cica newspaper entrepreneurial year 12 baby home ownership supply and demand training new office faux-ciliser speakers pack online etiquette teachers South Australia coffee lovers dreams real live the dream 2016 census results Charlotte hunger population map environmental scanning state income 24 million meals fresh house investment cancel plans entrepreneurs of today parents collaborative infographics home owner twentyseventeen micro world cost sentiments tea trends analyst house prices father's day Australian Bureau of Statistics Territory mother's day work-life shbc marriage salary screenage schools shopping thought leadership survey design ACF tattoos marketing Retail 1994 click earn Scouts wedding mccrindle in the media tableau potts point mythbusting case study cars panel repayments Western Australia workplace culture trades students child care demographer vegemite care support "know the times" Australian Dream university society trends workshop Gen Z Expert Hornsby Shire Council shopping centre February 16 REIV National Conference financial future high density living focus groups US financial planning generations pyrmont events wealth and income balance megatrends logan social analyst sydneycity educated bus NFP event Wodonga water online shopping townhouses award Maxim Accounting identity consumer menai geomapping neutral bay wolloomooloo research services Willowdale choice workers Performance Sentiment Index work mates trend food insecurity Gen X living commuting Population Clock cancelling plans mortgage social shifts wages deloitte overcast religion national wealth volunteer life McCridle dreaming challenge slideshare quote capital cities gender define high density apartments middle class demographic community event education sector tuesday Social Trend future millennials chairty offenders 2013 global retail Education Future Forum rental stress rule keeper jobs royal baby wealth distribution dessert culture commute Northern Beaches Christian School relational society tv young australians low density rising house prices millionth speajer engage student 1968 work from home Australian communities 40 million staff Christchurch ashley mckenzie professional presenters community engagement population insights

Archive