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ARTICLE

2023 Year in Review

The year 2023 saw an array of trends and events occur. From social trends to consumer shifts and developments in technology, we take a look at some of the trends that shaped the year and how Australians responded.

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Insights at your fingertips

Stay informed and up-to-date with the latest insights and trends with our collection of research articles from the McCrindle team.

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What is a Zalpha?

You may have heard of Generation Z (the generation born between 1995 and 2009) and Generation Alpha (born from 2010-2024), but have you heard of…
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Generation Alpha Masterclass

Welcome to the Generation Alpha Online Masterclass , your ultimate guide to understanding and engaging with the most influential generation yet. Born between 2010 and…
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