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PR

In these content-saturated times driven by 24-hour news cycles, clients are looking for engaging ways to tell their story and the media are looking for insights not just opinions. Brands providing data-led stories can cut through the noise and contribute valuable social insights in the process. We're here to help you get national insights that will shape national conversations and attract media interest.

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National surveys

Media providers are hungry for research based content that explains social trends. By using national surveys to get consumer insights you can give your campaigns the spark they need. Get the raw data results in a speedy manner with our customisable online national studies or our frequent omnibus, which is perfect for fast and affordable insights.

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Media commentary

Once you have insights and stats, we provide a spokesperson to articulate our analysis and position your client with the trends. Our team are media experts who have years of experience conducting interviews across TV, radio and digital formats.

Infographic design

Once you have data for a campaign, it's time to communicate it in an accessible, shareable format. We take complex data and turn it into easy to understand infographics. The result? Simple and shareable insights, communicated in visually engaging ways that tell a story that is clear and compelling. Great for producing content that is good to use in social and digital platforms.

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Thought leadership report

Our experienced team of researchers analyse the data and develop a clear narrative, presenting the insights in a media-ready executive summary style report. We develop the narrative, copy, and all the creative elements to visualise the insights. McCrindle does all the leg-work while providing clients with feedback opportunities at key stages. The final output is a visually stunning thought leadership report that can be sent straight to the media or hosted on the client’s website to headline the next campaign.

Omnibus surveys

Omnibus surveys are an easy way for you to get access to what your audience think, with fast turnaround results at a fraction of the cost of a comprehensive study. Omnibus surveys are ideal for PR and communications agencies looking to maximise media activity.

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