Our Team

We’re passionate researchers and communications specialists from a diverse range of backgrounds and experiences.

But we share a motivating and binding set of values:

Living communication
We communicate so words are seen, ideas are released and concepts are lived.

Constant innovation
We are committed to finding clearer, fresher, and more useful ways to communicate and implement.

Prioritise people
In all we do we seek to equip, encourage and enlarge people.

Greatly entrusted
We don’t take our clients, opportunities, and influence for granted and know our work comes with responsibility.

Give our best
We give our best not just in what we deliver but how we get it done.


Mark McCrindle


Mark is a social analyst with an international following. His passions lie in tracking emerging issues, researching social trends and analysing customer segments. Mark is an advisor to executive boards and committees across Australia. As a sought-after demographer, futurist and social commentator, he’s delivered over 100 keynotes in the last year.


Sophie Renton

Research Director

Sophie is passionate about understanding people and organisations. She leads and guides our team at McCrindle in search of clear, strategic insights that bring clarity to complexity. Using a wide range of methodologies in her research, presentations and consulting, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.


Ashley Fell

Communications Director

Ashley brings a wealth of experience in managing media relations, social media platforms and content creation. Ashley advises teams on how to achieve cut-through in message-saturated times, helping clients say more with less. She brings robust, research-based content to her presentations and consulting.


Grant Dusting

Director of Strategy

With a background in public policy, community engagement and boardroom experience at the cutting edge of the not-for-profit sector, Grant brings a great ability to listen well, think strategically and see the links between people, systems and ideas. Grant’s studies in law and his experience in crafting speeches and social media posts enable his passion to help others be precise in their purpose and to communicate with clarity.


Geoff Brailey

Lead Solution Designer

Geoff loves helping people succeed. His can-do attitude and people-oriented approach takes clients’ complex business problems and works with them to design tailored solutions and clearer understanding. His understanding of the breadth of our research solutions allow him to assist clients right from the initial briefing to the final presentation.


Shannon Wherrett

Team Leader - Research

Shannon’s background in demographics has instilled a detailed and precise approach to both qualitative and quantitative research. Her wide-ranging skills embrace solution design, project management and analysis. This breadth of experience enables her to manage research and insight generation across a variety of industries.


Garth Lidbetter

Strategist & Team Leader – Communications

Garth is a creative thinker and strategist. He enjoys working alongside clients as they make a positive impact in the world. His background as a Creative Director, including setting up and running his own creative agency, has provided a framework to engage with complex problems and provide long-term, sustainable solutions from brand strategy through to effective visual communication.


Peter Chi

Team Leader - Analytics

Peter is a strategic thinker whose analytical nature enables him to provide clarity to complex organisational problems. He draws on his diverse and customer-centric experience ranging from the coal-face of corporate banking to highly agile startup contexts, to identify the fulcrum issues to achieve optimal solutions and maximum positive impact.


Ben Duffin

Team Leader - Design

Ben is a master of visualisation! He takes our insights and transforms them into stunning visuals that are easy to interpret. Through infographics, animated videos and digital media, he pushes the boundaries of the design world. His leadership of the McCrindle design team has developed its reputation for delivering fresh, dynamic and concise imagery.


Steph Lockhart

Research Executive

Gathering and communicating complex insights is second-nature to Stephanie. As a social scientist she has honed her craft in Development and Anthropology, utilising qualitative and quantitative research methods to pursue her passion to understand people and facilitate meaningful strategies for change.


Summer Willmot

Research Executive

A Bachelor of Social Science majoring in Sociology combined with volunteer experience working with today’s emerging leaders has provided Summer a strong foundation for understanding people and communities. She loves utilising qualitative and quantitative methods to identify and articulate social trends and advise decision-makers.


Kevin Leung

Demographic and Research Analyst

It may be that Kevin’s strong analytical ability and appetite for big-picture ideation was forged through his studies in medical science, his Honours project in physiology and neuroscience, or his side hobbies in coffee roasting, café management and training baristas. More likely it was all the above. He loves using demographics to help clients solve business problems and crafting stories that inspire positive change.


Kirstin Stobbe

Research Executive

Kirstin is passionate about empowering people through accessible information communicated coherently. Her studies in Psychology and post-graduate qualification in Leadership have provided her research-based tools to solve business problems and develop customised strategies for individual and corporate success.

Hendrik Zuidersma-Ros

Hendrik Zuidersma-Ros

Design Executive

Hendrik is a graphic designer who specialises in data visualisation. With more than a decade of experience in directing a design agency, he is an expert in creating images that align our insights with our clients’ strategic narratives. He’s developed a style that is detailed and precise while being clear and timeless.


Jenna Murray

Senior Researcher

Using evidence-based methodologies, Jenna is an expert in collating data and communicating insights for business application. Through seven years of experience as a medical researcher, she has developed a highly disciplined approach to analysis, reporting and presentations.


Marcelo Gomes

Design Executive

Translating client briefs into engaging stories, and converting ideas into stimulating visuals is what Marcelo loves doing most. His experience in graphic design and brand identity is anchored in helping clients engage effectively and communicate with clarity. Marcelo loves helping organisations create beautiful communications that are faithful to their purpose and identity.


Natalie Ros

Communications Executive

People are her priority. With a wealth of experience in customer service Natalie is passionate about understanding our clients’ needs and finding the best solutions for them. She designs tailored solutions for world-class events that feature McCrindle Speakers. Alongside stimulating nationwide conversations in the media on the latest social trends and findings.


Josh Chan

Marketing Executive

Combining the power of understanding people and analytics is Josh’s forte. He uses this insight to help achieve cut-through in message-saturated times. A Bachelor of Business, majoring in management combined with his volunteering experience provides Josh with the ability to curate content that is helpful and insightful for our clients.