Sophie is passionate about understanding people and organisations. She leads and guides our team at McCrindle in search of clear, strategic insights that bring clarity to complexity. Using a wide range of methodologies in her research, presentations and consulting, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.

As a non-executive director himself, Grant understands the importance of reliable data, actionable insights and clear communication. Combining big-picture analysis with an eye for fine details and key questions, Grant’s strategic approach helps organisations identify how to leverage the power of research insights to drive their strategy and communications.

Geoff is passionate about understanding cities, organisations and people. His understanding of demographic and social trends combined with a strong grasp of the trends impacting organisations allows him to bring strategic insights to his keynotes and consulting. His wealth of experience in solution design also allows him to take clients’ complex business problems and design tailored solutions that provide a clearer picture so that leaders can move forwards confidently.

Shannon believes in the power of research to give a voice to people and communities. She is passionate about using both qualitative and quantitative methodologies to discover insights that lead to long term change within organisations and society. She leads and guides our team of researchers in search of clear, strategic insights that bring clarity to complexity.

Ben is a master of visualisation! He takes our insights and transforms them into stunning visuals that are easy to interpret. Through infographics, animated videos and digital media, he pushes the boundaries of the design world. His leadership of the McCrindle design team has developed its reputation for delivering fresh, dynamic and concise imagery.

Gathering and communicating complex insights is second-nature to Stephanie. As a social scientist she has honed her craft in Development and Anthropology, utilising qualitative and quantitative research methods to pursue her passion to understand people and facilitate meaningful strategies for change.

Kevin is a big picture thinker who makes the complex simple. He is passionate about delivering solutions that solve client challenges and inspire positive change. His ability to use population projections and demographic modelling to paint the picture of areas both now and into the future allows our clients to make informed, evidence-based decisions.

Hendrik is a graphic designer who specialises in data visualisation. With more than a decade of experience in directing a design agency, he is an expert in creating images that align our insights with our clients’ strategic narratives. He’s developed a style that is detailed and precise while being clear and timeless.

Luke loves understanding and solving client challenges with a positive experience. Completing studies in a Bachelor of Business he is a business communication specialist with a background in customer service and IT. Combining the rigour and precision of business with creative communication allows Luke to create content & experiences that informs, inspires and delights our clients.

With a background in working in publishing and leading large teams that keep organisations moving efficiently, Jinna Mae is a business administration expert. She delights in assisting our clients and making sure that they succeed in their engagement with McCrindle.

Whether it's organising meetings for the McCrindle team to speak with clients, or assisting internally with business administration, Dee is an asset to the McCrindle team. Completing a Bachelor Degree in Business Management, she ensures that every client has a positive experience with McCrindle.

A deep care for people and connecting with them is what motivates Holly most. With a warm and curious demeanour, she delights in assisting clients who are looking to engage our advisory team by understanding their unique needs and requirements. Combining her Bachelor of Business studies with extensive customer service experience, Holly is passionate about curating the best outcomes by tailoring personalised solutions that feature McCrindle Speakers.

As part of our insights team, Melisa enriches our insights-gathering capabilities through data analytics and interprets data sets to solve our client's biggest challenges. Her expertise elevates what our team can do, enabling us to stick to our mission of providing a clearer picture of the trends that help businesses and organisations make better decisions.

Rohan brings a unique blend of analytical expertise and creativity to our McCrindle team. He has a background in web development and is also a professional jazz musician. As a Research Executive at McCrindle he excels at understanding client challenges and gathering the right data to deliver actionable insights. He has a distinctive combination of analytical thinking and creativity that makes Rohan exceptionally valuable to both our team and clients.

Jake is an observer of people with a mind attuned to understanding why people do what they do. With a strong background in the research industry Jake works with our team and clients to ask the right questions that draw insights that they can use to understand the world around them and plan for the future.

Joanna derives great satisfaction from discovering insights about people and using those insights to make a positive impact. Joanna strives to provide evidence-based insights that are both impactful now, and set up organisations to flourish and grow into the future.

Brad is an expert in details, data and communicating insights for business application. With a background in accounting and business consultancy he has developed a future-oriented approach to analysis, reporting and presenting insights back to business leaders. All of which positions him to perfectly execute our mission to use the power of data to inform and guide leaders to make the best decisions.

Kirsty is driven by a simple but powerful motivator: seeing businesses flourish through genuine human connection. She has a professional background rooted in sales, customer service, and the first-hand experience of owning her own business. As Advisory Executive, Kirsty bridges the gap between McCrindle’s insights and our clients unique visions, curating tailored advisory solutions that empower organisations to grow with confidence and clarity.