McCrindle team_2023

Our story

We’re on a mission to help leaders make better decisions by delivering beautiful insights that bring better outcomes. What do we mean by that?

At McCrindle we provide the full range of research services from collection and analysis to communication and delivery. We know the power of making informed, evidence based decisions, drawing on data and insight. But data can be boring, and communicating it in visual, beautiful ways sets our insights above the rest.

We’re fascinated by people and in everything we do, aim to provide a clearer picture of the trends that shape our lives. We exist to help you create a better future.

McCrindle team photo

Our people

Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” At McCrindle, we believe the same.

Our goal is to empower brands and organisations with social and industry insights in combination with strategic advice, enabling a clearer picture for strategic decision making and our people are at the core of what we do.

We’re a group of passionate consultants, insight gatherers, designers and communications specialists from a diverse range of backgrounds and experiences. But we share a motivating and binding set of values:

Team photo McCrindle

Living communication

We communicate so words are seen, ideas are released and concepts are lived.

Constant innovation

We are committed to finding clearer, fresher, and more useful ways to communicate and implement.

Prioritise people

In all we do we seek to equip, encourage and enlarge people.

Greatly entrusted

We don’t take our clients, opportunities, and influence for granted and know our work comes with responsibility.

Give our best

We give our best not just in what we deliver but how we get it done.


Mark McCrindle

Mark is a social analyst and demographer whose passions lie in tracking social trends, communicating insights and generational analysis. In addition to being the author of five books, Mark coined the term for the latest generation, Generation Alpha (those born between 2010-2024).

Since founding McCrindle in 2006, Mark has presented thousands of keynotes and workshops in all major industries including finance, technology, health, mining, energy and education for top global brands and organisations.

Mark is an advisor to executive boards and committees across Australia. As a sought-after demographer, futurist and social commentator, he’s delivered over 100 keynotes in the last year alone.

Speaker Profile
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