We’re on a mission to help leaders make better decisions by delivering beautiful insights that bring better outcomes. What do we mean by that?
At McCrindle we provide the full range of research services from collection and analysis to communication and delivery. We know the power of making informed, evidence based decisions, drawing on data and insight. But data can be boring, and communicating it in visual, beautiful ways sets our insights above the rest.
We’re fascinated by people and in everything we do, aim to provide a clearer picture of the trends that shape our lives. We exist to help you create a better future.
Walt Disney once said “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” At McCrindle, we believe the same.
Our goal is to empower brands and organisations with social and industry insights in combination with strategic advice, enabling a clearer picture for strategic decision making and our people are at the core of what we do.
We’re a group of passionate consultants, insight gatherers, designers and communications specialists from a diverse range of backgrounds and experiences. But we share a motivating and binding set of values:
We communicate so words are seen, ideas are released and concepts are lived.
We are committed to finding clearer, fresher, and more useful ways to communicate and implement.
In all we do we seek to equip, encourage and enlarge people.
We don’t take our clients, opportunities, and influence for granted and know our work comes with responsibility.
We give our best not just in what we deliver but how we get it done.
Mark is a social analyst and demographer whose passions lie in tracking social trends, communicating insights and generational analysis. In addition to being the author of five books, Mark coined the term for the latest generation, Generation Alpha (those born between 2010-2024).
Since founding McCrindle in 2006, Mark has presented thousands of keynotes and workshops in all major industries including finance, technology, health, mining, energy and education for top global brands and organisations.
Mark is an advisor to executive boards and committees across Australia. As a sought-after demographer, futurist and social commentator, he’s delivered over 100 keynotes in the last year alone.
Sophie is passionate about understanding people and organisations. She leads and guides our team at McCrindle in search of clear, strategic insights that bring clarity to complexity. Using a wide range of methodologies in her research, presentations and consulting, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.Speaker Profile
Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand, but engage with the first truly global generation. Ashley brings a wealth of experience in keynote presentations, workshops and consulting to her role as the Director of Advisory. She is passionate about equipping organisations to navigate the complex terrain of the 21st century.Speaker Profile
As a non-executive director himself, Grant understands the importance of reliable data, actionable insights and clear communication. Combining big-picture analysis with an eye for fine details and key questions, Grant’s strategic approach helps organisations identify how to leverage the power of research insights to drive their strategy and communications.Speaker Profile
Geoff is passionate about understanding cities, organisations and people. His understanding of demographic and social trends combined with a strong grasp of the trends impacting organisations allows him to bring strategic insights to his keynotes and consulting. His wealth of experience in solution design also allows him to take clients’ complex business problems and design tailored solutions that provide a clearer picture so that leaders can move forwards confidently.Speaker Profile
Shannon believes in the power of research to give a voice to people and communities. She is passionate about using both qualitative and quantitative methodologies to discover insights that lead to long term change within organisations and society. She leads and guides our team of researchers in search of clear, strategic insights that bring clarity to complexity.
Ben is a master of visualisation! He takes our insights and transforms them into stunning visuals that are easy to interpret. Through infographics, animated videos and digital media, he pushes the boundaries of the design world. His leadership of the McCrindle design team has developed its reputation for delivering fresh, dynamic and concise imagery.
Gathering and communicating complex insights is second-nature to Stephanie. As a social scientist she has honed her craft in Development and Anthropology, utilising qualitative and quantitative research methods to pursue her passion to understand people and facilitate meaningful strategies for change.
Kevin is a big picture thinker who makes the complex simple. He is passionate about delivering solutions that solve client challenges and inspire positive change. His ability to use population projections and demographic modelling to paint the picture of areas both now and into the future allows our clients to make informed, evidence-based decisions.
Combining the power of understanding people and analytics is Josh’s forte. A Bachelor of Business, majoring in management combined with his volunteering experience provides Josh with the ability to discover and present insights that are helpful and insightful for our clients. He uses the power of data to inform and guide strategic decision makers.
Jason has an ability to see the big picture, seeks out vision and purpose, and is then able to break this down into connected steps, details and actions. His strong strategic ability draws on a breadth of experiences in a range of operational and people leadership roles. Driven by a personal responsibility to see human flourishing, he strives to help leaders make evidence-based decisions that inform strategy and foster future success.
Using evidence-based methodologies, Jenna is an expert in collating data and communicating insights for business application. Through seven years of experience as a medical researcher, she has developed a highly disciplined approach to analysis, reporting and presentations.
Passionate about people and getting to the heart of what drives them, Anna delights in delivering insights for our clients. Using the discipline of research while drawing on her strengths of empathy and relating to people, she brings a uniquely human touch that guides and informs our clients.
Hendrik is a graphic designer who specialises in data visualisation. With more than a decade of experience in directing a design agency, he is an expert in creating images that align our insights with our clients’ strategic narratives. He’s developed a style that is detailed and precise while being clear and timeless.
Translating client briefs into engaging stories, and converting ideas into stimulating visuals is what Marcelo loves doing most. His experience in graphic design and brand identity is anchored in helping clients engage effectively and communicate with clarity. Marcelo loves helping organisations create beautiful communications that are faithful to their purpose and identity.
People are her priority. With a wealth of experience in customer service Natalie is passionate about understanding our clients’ needs and finding the best solutions for them. She designs tailored solutions for world-class events that feature McCrindle Speakers. Alongside stimulating nationwide conversations in the media on the latest social trends and findings.
Luke loves understanding and solving client challenges with a positive experience. Completing studies in a Bachelor of Business he is a business communication specialist with a background in customer service and IT. Combining the rigour and precision of business with creative communication allows Luke to create content & experiences that informs, inspires and delights our clients.
Mark McCrindle’s Executive Assistant and producer of The Future Report podcast, Kimberley has a deep curiosity about the changing times and emerging trends. With a diverse background in marketing, event management, public relations, and a Bachelor of Communications, she loves the glorious relationship between data with storytelling!
With a background in working in publishing and leading large teams that keep organisations moving efficiently, Jinna Mae is a business administration expert. She delights in assisting our clients and making sure that they succeed in their engagement with McCrindle.
Whether it's organising meetings for the McCrindle team to speak with clients, or assisting internally with business administration, Dee is an asset to the McCrindle team. Completing a Bachelor Degree in Business Management, she ensures that every client has a positive experience with McCrindle.
With a bachelor of journalism, a curiosity for understanding people, and building communities, Gilbert is a people person with a mind attuned to critical and strategic thinking. As a part of our insights team Gilbert works with our clients to gather data and draw insights that they can use to understand the world around them and plan for the future.
A deep care for people and connecting with them is what motivates Holly most. With a warm and curious demeanour, she delights in assisting clients who are looking to engage our advisory team by understanding their unique needs and requirements. Combining her Bachelor of Business studies with extensive customer service experience, Holly is passionate about curating the best outcomes by tailoring personalised solutions that feature McCrindle Speakers.
Josh derives great satisfaction from discovering insights about people and then using that knowledge to make a positive impact in organisations. With a Bachelor of Business majoring in management & leadership as well as a background in Sales Management, Josh strives to provide evidence-based insights that are both impactful now, and sets up organisations to flourish and grow into the future.
Xheantelle is a master of organisation and execution. With a diverse background, she is passionate about understanding people and empowering them to thrive. As Executive Assistant, she assists the McCrindle team and our clients by ensuring that things get done in a timely fashion and the best outcome is achieved.
Meet Tsitsi, our Insights and Systems Administrator. With a background in IT and a passion for transforming data into actionable insights, Tsitsi brings a wealth of technical expertise to our team. Armed with a dedication to evidence-based decision-making, Tsitsi is committed to empowering organisations with impactful insights for the future while also keeping our I.T systems functional and efficient.
As part of our insights team, Melisa enriches our insights-gathering capabilities through data analytics and interprets data sets to solve our client's biggest challenges. Her expertise elevates what our team can do, enabling us to stick to our mission of providing a clearer picture of the trends that help businesses and organisations make better decisions.
Want to learn a bit about what we do. We love researching the different generations and communicating the insights. In this comprehensive video series will equip you with the insights and strategies you need to effectively connect with Generation Alpha (born 2010-2024), and unlock their full potential.