5 key principles to decipher demographics and data analysis

Wednesday, March 28, 2018

Our Research team recently opened the mysterious black box for our clients on ‘how to use demographics and data analysis to drive organisational change’. We held a breakfast event in our Norwest office to provide a masterclass on this pivotal topic and here’s a snapshot of what we shared.

1. Value data

Despite the 4.6 quintillion bytes of data created every day, the right data still has exceptional value. The key is to understand what data is valuable to your organisation.

2. Prioritise data

The data that is a priority for analysis differs for individual organisations. Data is personal (unique), powerful (a lever you can find and adjust) and profitable (knowing your target market better than others gives you a competitive edge).

3. Categorise data

Our Team Leader of Analytics, Tim Edwards, shared a strong, yet simple approach to categorising data by differentiating whether it is internal or external. Internal data refers to capturing and responding to the data created within an organisation, and is a critical pathway on the ‘data journey’ of every organisation.

External data is about understanding the context, the sector and society in which an organisation operates. External data is vital tool for organisations looking to future-proof themselves against the demographic, social and technological trends shaping Australia.

4. Visualise data

The power of storytelling was unpacked by our Team Leader of Communications, Ashley Fell. You can see Ashley’s TEDx talk on ‘The power of storytelling’ here, from which she shared insights on the power of converting spreadsheets to infographics that are visually engaging, and can be consumed quickly in today’s time-poor workplaces. Ashley regularly speaks to schools, board rooms, and conferences on engaging Gen Z in the school, marketplace, community and workplace.

5. Integrate data

The final part of our masterclass assisted organisations to use data to drive organisations in strategic planning. We regularly assist organisations through DESTEL Enviro-scans to inform strategic planning from an ‘evidence bank’ of data.

And so in a world of big data ...

Understanding the trends through demographic and data analysis is for everyone. If we can help your organisation with collecting, analysing, visualising or communicating internal or external data, don't hesitate to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

presentation The ABC of XYZ greatness mccrindle research purpose finance financial dreams Melbourne perth the future new york times story entertainment conference presentation stats ideas summer Financial Planning Association wages Research Director child care leadersip cars households office easy rider government panel conferences gen z professional youth work from home Mount Annan-Currant Hill university degree social enquiry relational Hills Shire Council faux-cilise the lucky country new office Work place NEETs women Australia Day 2017 bureau training social lives medicine princess charlotte storytelling sector public holiday omnibus land of the middle class Generation X video Scouts equip food bank social analysis Australian Census life real debt gold coast volunteers apartments Tuesday Trend pharmacy 1995 future-proof ABS research trends urban living index australian communities forum not for profit research non profit learner Performance Sentiment Index quote potts point Hunter Valley Christchurch Foodbank Australia brand experience schools 10 years winter blues home owner breakfast sydney hills Queensland grandparents baby name predictions unemployment hello fresh Sydney’s south west aged care puzzle sydney metro sydneysiders choice workers australian social research public speaker employment focus group dreaming Jura Coffee visual repayments facts renter of the future casual holidays donate ageing population christianity giving cica brands ACF17 house prices socialites Channel Seven retirement WA trends of 2017 financial independence speakers pack hills education baby FPA sentiments supply and demand cancelling plans dare to dream rich generations leadership workshop Black Friday Sales generational trends Australians Northern Territory royal baby debate program wealth baby names australia report work-life Australian Communities Trends wealth and income events 24,000,000 christmas 2017 local community What is food insecurity? manly fresh royal Research Executive GPO DIY data online census fail educhat groceries holiday census results travel religion investment lalor park dessert mover and shaker Population Clock national crime rates baby name trends fears CPI DESTEL dream friendship Caregiver mining boom mortgage not-for-profit digital economy poker master small business media commentary relevant local communities ACF 2016 home optus baby boomers baby boom internship know the times unaffordable Black Friday in Australia menai engage career resilience population Christmas research workplace culture tuesday society tattoos pyrmont 2016 census results FOMO cost of living gig etiquette tv mother's day earning commuting research on coffee NSW maiden names South Australia Cobbitty-Leppington celebration the hills demography rule keeper eliane miles families speajer population map average Australian VIC Western Australia weather publication workshop teleworking school satisfaction property price Crime Rates award winner TEDx Speaker year 7 ACT NBRS professional development leadership Christmas season royal family authenticity rumbling tummies urban living wealth distribution employmer aussie culture tableau Lower Hunter ACF2017 urban taskforce intern investor financial fears volunteering VET sector research report mccrinlde HR easter visualisation ageing baby names report economic divorce shopping centre public transport emerging trends mateship infographics Andrew Duffin list office opening Christmas day suburban living children financial future year 12 sydney property market charities live the dream Tasmania insights woolworths neutral bay housing trends REIV Conference snapshot stay home vegemite national private wealth McCrindle Speaker market research trend care support india social media change group business index energy NBRS Architecture house Word Up global generations marrickville research visualisation challenge Northern Beaches leader Channel 7 kate middleton megatrends Deaths car Social Trend census data REIV National Conference donation housing ultimo changing face of sydney Aussie high density living cash housing affordability follow culturally diverse economy System's Architect insight Kirsten Brewer sector wide study education research domestic population growth networking futurist forecast 40 million US Love ACF going out the average aussie McCrindle Keynote Speakers 2013 wealth inequality Mark McCrindle family names commute faux-ciliser digital resource buildings Bathburst EFF Generation Y millenials study water surnames post rationalism gen alpha narcissism Sydney safe cancel plans forum capital city social research meals social shifts politics staff James Ward household belief Gen Y budget typical australian education future report shbc happiness mythbusting Myth demographer sydneysider poor cultural diveristy logan social commentator students balance survey design housing market communicate christian mentor affordability society trends vegetarian optus my business awards growing population global generation Macquarie University outsourcing 2009 Mark McCrindle in the media apartment anzac February 16 who is generation z state educated coffee teach business performance TED royal influence Real Estate Institute of Victoria in depth interviews innovative mccrindle research pack baby name brisbane Geoff Brailey social life nativity scene learning styles USA aged care presentations results marriages statistics Australia street goals nfp property market business Assistant Store Manager property development survey Australian Dream Australia Day mobile do people still change their surname after marriage? Financial Planning Week seasons McCrindle Speakers victoria 1975 the great screenage data analysis SMSF #censusfail jobs social commentary crime trades university infographic living sector wide SMART affordable moderators guide trend tuesday increasing densification eliane the hills shire entrepreneur high density Elderslie-Harrington park screenagers organisations teacher sunburnt country social change offenders learning Wagga Wagga population milestone Willowdale collaboration church community event demographic trends group session Vocational education ashley mckenzie 2020 cultural diversity men Do It Yourself cloudy days innovation father's day 23 million sports ACT Report cancelling event christmas trees Australian demographics social trends tips culture generation Z data analyst meetings google Canberra growth of sydney community engagement income blaxland Millennial future of shopping mccrindle in the media alpha world earnings social researcher shopping social staying in technology organisational culture wolloomooloo skills Australian Trends baby names Gen Z Expert low density speakers future generations spirituality Netflix define employmee dreams waverton ipswich high density apartments work Sydney keynote speaker Christmas day weather global generaion younger generations motivate average sydneysider renting priorities Australian Home internet Royals grave decision work mates Lower Hunter Region Real Estate australians staying home more demographic maiden sun Christmas in Australia parenting customer trends of 2016 New South Wales 1980 micro apartments Retail future of education Australian Families consumerism engagement communities hunger newspaper geomapping Res Vis TEDx SRE middle class townhouses the australian dream states the changing face of commuters screenage CBD personal growth Charlotte toys forecasting future proof teaching NT 2015 proactive Sydney Hills Business Chamber suburbs click World Water Day local contiki healthy future "know the times" Duchess of Cambridge TED talk global financial crisis rent experience volunteering data Aussies future proofing research services generation alpha wage happy holidays 2014 analysis social impact global retail census 2016 indonesia Christmas lunch residents builders monarchy young people student cold generation Valentine’s Day internships not for profit daily telegraph Merry Christmas demographic transformations urban millennials norwest earn teachers tertiary education twentyseventeen brand in the media participants couple school students VET surname plans focus groups employers education sector impact marketing parents australian coffee lovers demographics Gen X cartodb Maxim Accounting trends analyst report criminal charity social analyst environment IT Specialists graphs property hobart event ferry The Daily Edition 2012 friends communications mythbusters keynote daily commute hopes New Zealand average aussie Australian communities professional presenters SA litter Skilling Understanding and Engaging with Generation Z recap English suburb 1994 2017 language Tuesday Trends Adelaide consumer rise of local australia bondi home ownership Education Future Forum collaborative sydney market chairty prince george owning a home Northern Beaches Christian School Jura Australia pharmacies jobs of the future faith online shopping rain huffington post identity TAS area travelling emerging technologies wellbeing keynote speaker professional speaker marriage financial ease of travel capital cities infographic wall rising house prices global seasons greetings Australian Bureau of Statistics city mccrindle tea winter village Black Friday house price media activity rental stress HSC young australians faux-cilising data visualisation train PSI annual income darwin house price rise entrepreneurial news volunteer crows nest wealth and income distribution salary goal thought leadership faith and belief media release public speaking lifestyle social researchers spend future youth unemployment speaker money Queensland: QLD micro careers gig economy growth divorce rate urban development demographic analysis google for education transport New Zeland acf15 hills shire Australian schools qualitative research responsive overcast australian real estate high school curiosity cost thrive workplace entrepreneurs of today 1968 professional services christmas Engineering Manager TDE clothing media wedding slideshare investing ashley fell personalities Births conference award optimistic January 26th schools students moreton bay research data sustainable environmental scanning Kiwi emerging generations future of work NFP event office space sydney event Financial Planning Association of Australia conference speaker socialising 2016 census shifts gender paying to work interactive Australian community trends national wealth Territory world youth day shopper's pick Christmas presents Northern beaches Event workforce tea community Christmas Stats Sydney population ethnography JOMO McCridle education future Christmas data Australian Population showreel selfie child hunger financial planning communication researcher china school australian community trends report sunny days cooking hornsby food weekly earnings Wellington social issues case study food insecurity australian communities trends report Business analysis Sydney Lifestyle Study learn deloitte housing growth sydney speaker Wodonga census sydneycity Hornsby Shire Council bus millionth long weekend sophie renton 2016 24 million product

Archive