Australian Community Trends Study for the Not-For-Profit Sector: Models & Instruments Explained

Thursday, June 25, 2015

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L & Associates.

This inaugural study will form the basis for a longitudinal study which will be conducted annual and provide a detailed analysis of the effectiveness, engagement and awareness of the not-for-profit sector. It will help not-for-profit organisations understand the Australian community – the emerging trends, the giving landscape and the current and emerging supporter segments. The Australian Community Trends Report will provide a clear analysis of the social context in which the not-for-profit sector is operating.

The snapshot of the external environment, the visibility of the community attitudes and perceptions, supporter engagement and satisfaction will be ascertained through a series of quantitative surveys and qualitative focus groups. The output will be visual, strategic and communicated through key models and instruments developed specifically for this Australian Community Trends Study. These models and instruments have been explained below.

Find out more about the Australian Community Trends Report Study here.

Giving Sentiment Matrix

The Giving Sentiment Matrix segments Australians and their preferred focus from a local versus global perspective, as well as the charitable purpose with which they best resonate, from advocacy and education to direct action. The matrix plots and quantifies Australians based on the national survey and overlays on these segments the positioning of Australia’s diverse charities.

It will identify 4 main segments which will be quantified and defined such as:

  • Global advocates
  • Community influencers
  • Local activists
  • Overseas participators

Blocker-Enabler Giving Grid

The Blocker-Enabler Giving Grid is a strategic communications tool for Australian not-for-profits to help them understand the blockers to giving and enablers which facilitate giving by Australians. These blockers and enablers developed through both the quant and qual phases of the Australian Community Trends Study are classified based on the emotional practical nature of them.

Net Promoter Score (NPS)

The best global, single measure, cross-industry comparable tool is the Net Promoter Score (NPS). The Australian NFP sector does not yet have an industry wide NPS against which individual charities can benchmark. This industry NPS will mean that individual organisations will now be able to see their score in the context of the overall sector rather than comparing to other industries.

Net Repeater Score (NRS)

The Net Repeater Score (NRS) is an effective measure of post-choice satisfaction and a powerful predictor of re-engagement. It supplements the NPS and is a more pure measure of individual engagement and overcomes the personality influences of promoter measures.

Net Culture Score (NCS)

One of the key assets of Australia’s NFP sector is the employer brand is the employer brand and rewarding workplace culture which is so attractive to the emerging generations of employees and volunteers. The Net Culture Score (NCS) will highlight the staff satisfaction and employee engagement which exists across the sector and which will provide an industry wide score for employer brand benchmarking purposes.

Australian Charities Leaders Snapshot

This scenario planning instrument analyses the key local and global trends impacting the Australian NFP sector. It is an environmental scan based on the DESTEL tool (Demographic, Economic, Social, Technological, Environmental, Legislative trends). Based on the perspective of the key leaders in the sector, it provides a forecast of the strategic trends that have significant impact and probability measures.

Engagement Funnel

The engagement funnel analyses the entrance points Australians have with NFPs. It measures the proportion who connect through the mass advertising and communications campaigns compared to those who resonate around the purposes and cause and those who connect with the organisational brand or charity. It analyses both the interactions that facilitate engagement and those that set this process back. It also helps show how those connected with a charity or organisation can be reactivated to connect with specific causes and campaigns.

McCrindle Participation Scale

The participation Scale tracks the journey of Australians who have an awareness of a charity. It defines the transition points from reluctancy and apathy through the stage of passivity to activity and advocacy. It defines the timeframes of these transitions, methods to best create movement along this scale and acts as a measure for organisations to track where their audience currently sits and how to further transition them.

Find out more about the Australian Community Trends Report Study here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


research report high density living schools students social research christian sydneysiders life debt list gender bus social commentary outsourcing research visualisation gen z consumerism social life acf15 land of the middle class future proof youth unemployment Hills Shire Council forecast property young australians the australian dream social media engagement sun aussie culture entertainment volunteers waverton hills shire Merry Christmas house prices world marriage NBRS Architecture belief baby boomers NBRS group Australian Census plans Aussie CBD builders Melbourne ACT Births Generation X nfp future conference presentation renter of the future conference salary education research affordability Kirsten Brewer Northern beaches Event shopper's pick mythbusters small business Macquarie University ease of travel states Sydney Hills Business Chamber post rationalism real SA suburbs generation Z cost of living conference speaker Australian Population storytelling Queensland ACF 2016 demographic trends toys relevant holidays winter WA government car Deaths house FOMO report work internships tips going out Work place financial future pharmacies interactive sentiments population growth Gen Y financial fears hobart Australian communities geomapping cooking visualisation Christmas season ferry youth social lives JOMO vegemite resource innovative the changing face of insights mover and shaker organisations South Australia Vocational education mccrindle in the media narcissism australia society trends repayments emerging technologies residents workforce food rent housing trends national crime rates mortgage faith new york times Wagga Wagga marriages mateship 2014 staff presentation trends of 2017 father's day child care story TAS university market research mother's day 24,000,000 annual income data analyst trends Do It Yourself mccrindle research earn census 2016 baby boom business performance balance sydney hills census fail publication SMART career weekly earnings royal baby intern anzac sydney speaker cancel plans not for profit housing market Australian Bureau of Statistics stats future of work futurist public speaker baby presentations data World Water Day millenials social society earnings employers office opening Sydney Christmas lunch click suburb wedding ABS spend growth product buildings transport house price rise collaboration NSW cash relational 1975 seasons renting experience baby names divorce rate global researcher online social shifts learner Mark McCrindle tuesday kate middleton Financial Planning Week research data Christchurch princess charlotte socialising GPO travelling cars DESTEL faux-ciliser church summer Australian Dream income fears Australian Trends rise of local 2013 focus group customer overcast statistics Charlotte global financial crisis happiness insight shifts Northern Beaches Christian School research pack baby name trends Population Clock growing population wage Tuesday Trends Northern Territory university degree Word Up social issues learning ashley fell home owner Australian Home professional challenge #censusfail cultural diversity Queensland: QLD 2016 eliane graphs award winner demographics population 2015 home healthy future slideshare energy meals responsive survey retirement not-for-profit shopping hello fresh marketing speakers demographer norwest education royal influence collaborative financial independence local internet capital city leadership workshop results Christmas presents changing face of sydney census results the hills shire leader local communities household commuters demographic dream resilience gen alpha brisbane office Res Vis personal growth Australian Families suburban living analysis consumer media activity cancelling event wealth and income case study trend tuesday generation alpha Netflix neutral bay shbc school satisfaction recap mccrindle megatrends Assistant Store Manager communities census ideas HSC daily commute eliane miles media release workplace pyrmont rain leadership aged care goal population milestone year 12 young people cost new office mccrindle tea housing affordability coffee religion New Zealand mining boom wolloomooloo hopes Love cancelling plans ipswich 2017 prince george trend schools data visualisation organisational culture public speaking names crime victoria increasing densification bondi IT Specialists mobile education future report NEETs commute domestic DIY monarchy year 7 rule keeper The ABC of XYZ work mates breakfast winter blues celebration baby name predictions VET grandparents community engagement google for education McCrindle Speakers poor finance Channel 7 technology world youth day Research Executive pharmacy village national wealth 1968 ultimo media commentary Myth teach faux-cilise EFF panel video baby names report 40 million millionth Territory fresh cold thrive newspaper survey design professional services urban living index communications grave decision facts teleworking sunny days goals housing growth Australian demographics 2016 census results study investing unemployment social change forum faux-cilising wealth distribution tertiary education greatness events demographic transformations high school Duchess of Cambridge global generations the average aussie emerging trends 2016 census Engineering Manager stay home staying in workshop brands women Real Estate Institute of Victoria wealth millennials 10 years culture change students living professional development snapshot the hills online shopping google Bathburst royal family conferences townhouses networking Hornsby Shire Council social trends identity population map 1994 communication entrepreneurial jobs economy poker master omnibus sydney event urban living emerging generations meetings Geoff Brailey long weekend social enquiry entrepreneurs of today trends analyst Northern Beaches huffington post australians staying home more cloudy days PSI proactive Australian schools business index parenting careers Channel Seven contiki optus wealth and income distribution REIV National Conference Australia Day teaching Caregiver community event media sector wide Real Estate house price community Royals professional speaker program educhat Tasmania tv Skilling woolworths social impact education sector The Daily Edition unaffordable award litter paying to work tattoos January 26th future proofing financial dreams communicate rental stress social analysis economic infographic wall business optimistic clothing Wellington mentor research services Scouts high density apartments thought leadership sector menai earning daily telegraph "know the times" moderators guide housing New Zeland parents in the media mythbusting 1980 children middle class aged care puzzle employment vegetarian darwin financial authenticity Education Future Forum tea wages Financial Planning Association of Australia Andrew Duffin sydneycity environment easy rider families work-life student property market royal perth potts point bureau event christmas sector wide study travel curiosity James Ward spirituality sydney metro skills forecasting twentyseventeen brand Social Trend VIC lalor park VET sector offenders generations debate households 2020 research safe education future owning a home crows nest brand experience innovation cartodb TDE friendship workplace culture ashley mckenzie quote blaxland focus groups FPA manly engage wellbeing school Tuesday Trend define typical australian dreaming Sydney keynote speaker Generation Y affordable qualitative research 24 million optus my business awards Kiwi keynote speaker australian communities trends report REIV Conference rising house prices couple dessert Australians language criminal home ownership group session non profit New South Wales visual area Wodonga high density February 16 water city investment sustainable future of education friends budget ACF rich easter know the times sunburnt country men australian social research SMSF training etiquette train Adelaide selfie trades environmental scanning urban taskforce teacher in depth interviews Australia Day 2017 educated apartment gold coast learning styles social researcher urban participants Valentine’s Day medicine entrepreneur Aussies charity follow teachers social commentator public holiday generation baby names australia report school students capital cities average aussie weather moreton bay Gen X socialites politics family hornsby lifestyle ageing tableau Canberra culturally diverse learn supply and demand holiday property price English dare to dream ethnography 23 million future-proof motivate personalities news deloitte christianity australian communities forum digital infographic Western Australia social researchers System's Architect low density jobs of the future investor national private wealth Financial Planning Association trends of 2016 ageing population logan baby name 2012 marrickville divorce internship generational trends state sports keynote office space NT alpha Crime Rates equip Australian Communities Trends priorities