Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social researchers perth divorce work-life wealth distribution education winter blues census Christmas day Tuesday Trend lalor park friends forum Retail digital emerging trends affordable ashley mckenzie darwin video millennials forecast dream Sydney keynote speaker baby world youth day society Queensland city training Scouts sydney market Australian Dream goals home millenials generation tuesday goal conference innovation repayments business menai demographic marriages school students NSW GPO rise of local crime snapshot community follow socialising budget Real Estate Institute of Victoria omnibus money Australian communities students not-for-profit hello fresh children suburb social life balance gender Gen X royal family rich Territory VIC gen z future of shopping property development market research brands social shifts Financial Planning Association of Australia ultimo Kiwi clothing lifestyle events urban development Black Friday Sales insight education sector motivate family keynote speaker new york times Australian Census sydney metro graphs cancelling plans community engagement Word Up hopes relevant australian communities trends report hills shire DESTEL NBRS Architecture global retail New Zealand google sydney property market financial independence Channel 7 professional services digital economy stay home 23 million keynote income travel marrickville university dreaming 24,000,000 small business belief employmee ACF17 baby boom 1968 experience research data winter Christchurch Northern Beaches Christian School unemployment Research Executive System's Architect trends of 2017 rain average Australian online shopping learning holidays poor social researcher seasons greetings TDE FOMO research on coffee housing growth office opening royal environmental scanning volunteer australian social research demographer sydney speaker online Financial Planning Week know the times home ownership IT Specialists Christmas lunch high density living FPA EFF infographic wall visualisation divorce rate easy rider change innovative fears office space states who is generation z TEDx Christmas presents mentor life christianity housing market dreams Bathburst education future house prices do people still change their surname after marriage? conference presentation media release urban living index Australian Home Australia street supply and demand purpose cancelling event teachers surname land of the middle class owning a home 1975 event Christmas day weather renter of the future jobs population map aussie culture faux-cilising cooking travelling results Netflix year 12 christmas trees twentyseventeen Social Trend economic generations vegetarian workforce earnings census data food insecurity ACF2017 Aussies home owner career the hills shire learner schools students future-proof January 26th define 2016 census results case study Adelaide teacher food bank commute pharmacy residents trends weekly earnings census results suburbs Western Australia women tips financial fears ashley fell volunteering resilience capital cities economy commuting census 2016 SMART baby names australia report geomapping potts point 40 million spirituality urban census fail real sentiments volunteering data focus group selfie screenagers transport TEDx Speaker award winner apartments victoria education future report low density monarchy social analyst anzac Australian demographics NT Skilling urban taskforce donation pyrmont plans investing 2014 product #censusfail future of education charities Australians facts collaboration New South Wales prince george mccrindle research Merry Christmas younger generations public transport eliane mother's day car breakfast Duchess of Cambridge sydneycity care support organisations Love Crime Rates giving financial healthy future screenage Myth Caregiver statistics neutral bay language Australian community trends capital city "know the times" entrepreneur sustainable research services presentation personalities social world speajer forecasting cultural diveristy mccrindle TED talk local community research McCrindle Speaker alpha demography australian communities forum Australian Communities Trends housing trends Lower Hunter dessert baby name predictions Tuesday Trends christian households ACT Report contiki NBRS financial planning culture World Water Day cold emerging generations high density apartments Sydney population trend tuesday eliane miles list Real Estate apartment Elderslie-Harrington park state New Zeland Hills Shire Council millionth VET Wagga Wagga educated study mythbusting ACT identity the changing face of entertainment Sydney Hills Business Chamber relational salary Northern Territory choice workers panel sector wide study faux-cilise Black Friday in Australia sector wide father's day REIV National Conference social impact Research Director public speaker school employment mccrindle tea etiquette australian energy shopper's pick the australian dream media commentary australians staying home more faux-ciliser narcissism 2013 cash staying in brand australia woolworths Res Vis Work place NFP event 24 million social media Do It Yourself living growth population milestone Willowdale debate buildings CPI global generations house price summer grave decision employmer social trends leadership workshop tertiary education generation alpha social commentator the average aussie optimistic Hunter Valley high density church ethnography bureau ACF 2016 gig economy internet hobart global research report the great screenage unaffordable DIY future investment spend data analyst networking property cancel plans resource responsive NEETs changing face of sydney Wodonga HR urban living communication Cobbitty-Leppington media Deaths Christmas data social issues news youth donate cica schools australian community trends report quote proactive chairty daily commute educhat conferences christmas 2017 communications generational trends professional mover and shaker acf15 men SA wealth inequality fresh ABS work from home researcher Northern beaches Event thought leadership teaching Gen Y 1980 generation Z ageing population workshop society trends cartodb ageing Tasmania cultural diversity analysis marketing Births click story financial dreams christmas Kirsten Brewer holiday safe McCrindle Speakers environment school satisfaction recap engage princess charlotte Christmas season not for profit bus huffington post builders year 7 baby names brand experience Black Friday personal growth wages 1994 2012 Wellington Population Clock area data visualisation Christmas research Geoff Brailey deloitte infographics tattoos Aussie maiden technology easter public speaking logan 2020 staff TAS kate middleton Andrew Duffin property price TED shopping visual Australian Bureau of Statistics cost of living townhouses socialites coffee Hornsby Shire Council social lives debt parents moreton bay bondi Australia Day coffee lovers 2016 CBD the hills house Australian Population qualitative research learning styles wage business index media activity medicine gen alpha office 2016 census future proof cost skills retirement annual income not for profit research customer Assistant Store Manager Lower Hunter Region meals JOMO sunny days Australian Families Royals speakers baby boomers overcast wellbeing authenticity high school vegemite Jura Australia research visualisation faith social analysis insights leader mobile work mates workplace tea child care moderators guide sydneysider outsourcing maiden names wedding Vocational education families ideas Northern Beaches finance future of work crows nest trends of 2016 Mark McCrindle in the media daily telegraph dare to dream curiosity hills mortgage Sydney’s south west Queensland: QLD ipswich entrepreneurs of today workplace culture leadership government rising house prices internships commuters leadersip Engineering Manager thrive ACF VET sector wealth and income distribution Australian schools middle class Melbourne population long weekend housing the lucky country house price rise mythbusters speaker wealth SMSF young people nativity scene nfp volunteers hunger marriage paying to work sports group session priorities What is food insecurity? work litter religion poker master Canberra tableau group challenge toys storytelling McCridle live the dream aged care puzzle sunburnt country infographic survey design grandparents organisational culture survey average sydneysider McCrindle Keynote Speakers Charlotte non profit suburban living teach demographics Business analysis Macquarie University post rationalism offenders weather Generation X tv in depth interviews Sydney Lifestyle Study population growth stats parenting 2017 happy holidays sector student engagement trades HSC local communities Mount Annan-Currant Hill affordability program teleworking sydney hills intern growth of sydney global financial crisis renting culturally diverse publication interactive demographic trends happiness emerging technologies wolloomooloo 10 years greatness Christmas Stats slideshare professional presenters education research pharmacies train going out meetings The Daily Edition mateship cars report investor growing population English James Ward seasons waverton mining boom data 2015 australian real estate WA Performance Sentiment Index consumer average aussie Generation Y careers national crime rates Education Future Forum social enquiry friendship conference speaker newspaper public holiday SRE micro impact research pack employers award Financial Planning Association social commentary financial future manly Australian Trends sun ferry collaborative focus groups household village criminal business performance university degree social change Christmas in Australia norwest communities mccrinlde REIV Conference surnames earn casual Mark McCrindle entrepreneurial megatrends royal influence Channel Seven community event The ABC of XYZ consumerism PSI February 16 young australians youth unemployment professional speaker shifts South Australia US names shopping centre speakers pack participants shbc national wealth baby names report Jura Coffee communicate cloudy days domestic celebration hornsby baby name trends politics earning futurist equip national private wealth Maxim Accounting Gen Z Expert charity gold coast baby name rent internship couple jobs of the future water optus Australia Day 2017 brisbane sydneysiders Sydney google for education in the media rule keeper future proofing presentations wealth and income optus my business awards typical australian professional development trends analyst royal baby Valentine’s Day rental stress social research property market sydney event food housing affordability trend gig micro apartments mccrindle in the media showreel new office aged care increasing densification blaxland ease of travel learn local demographic transformations