Motherhood and baby trends in Australia [ INFOGRAPHIC ]

Friday, May 11, 2012

The team at McCrindle Research have compiled Australia's only national list of today's baby names, and found William and Lily to be the pick of the bunch! Other naming trends include the rise in popularity of celebrity baby's names, as well us uncommon spelling of more common names.

Here's an infographic we've put together showing the current trends in births, families and baby names!

Embed this infographic on your site

McCrindle Research Mothers and Babies Infographic. Current trends in births, families and baby names

Demographic Myths - Busted!

Thursday, May 03, 2012

To assist in separating the opinions and conjecture from statistical reality, we've set out to do some myth-busting! From “the rise of childlessness”, “regional Australia in decline” and “the man drought” to “marriage out of favour” and “refugee arrivals driving population growth”, social analyst and demographer Mark McCrindle reveals the facts. Download the full Social Analysis here.

McCrindle Research Demographic Myths Busted Blog Article 2012

Myth 1: A growing percentage of women remaining childless

While Australia's crude birth rate has declined over the years, this is not because a greater proportion of women are remaining childless. Smaller families are now more common; for example, of women aged 60-64, 55% had three or more children compared to just 34% of women aged in their forties. Women in their forties were instead most likely to have fewer than three children.

Myth 2: Regional Australia is in decline

Actually the inner-regional areas of Australia (as distinct from the more remote regions) are growing as fast as our major cities (1.5%). The fastest growth rates in Australia are actually in regional centres and areas such asLake Macquarie north of Sydney, or Shoalhaven on the South Coast, Mandurah and Exmouth in Western Australia and Gold Coast and Sunshine Coast in Queensland all grew faster than their respective capitals.

Myth 3: There's a 'man drought' in Australia

When looking at the gender ratio across the entire population, the 99.2 males per 100 females appears to indicate a gender disparity, or “man drought”. However from birth there is anything but a man drought with 105 males are born for every 100 females in Australia.

Myth 4: The institution of marriage is out of favour

While the crude marriage rate has fallen from 5.4 over the last two decades, there are actually more marriages today than ever before, exceeding 121,000 per annum. And the marriage rate of some age groups is actually increasing: 30-34 females are now more likely to marry than ever before. Marriages are also lasting longer, with the average length of a marriage (that ends in divorce) now lasting 12.5 years (up from 10.2 in 1990). While thetotal number of remarriages has been declining constantly for more than 20 years (now around 25,000 per year), the number of first time marriages has been consistently increasing over this period and now exceeds 95,000 per year. Furthermore, the crude divorce rate is down, currently sitting at 2.3 from 2.5 in 1990.

Click here to see the latest data in infographic form on marriages in Australia. 

Read the full Social Analysis here.

Future Forum Breakfast Series promo video [ EVENT ]

Wednesday, May 02, 2012

In just half a decade our society has been transformed. Five years ago we had no smartphones, the iPad wasn't around, Twitter and Facebook were just starting up, the global financial crisis was not even predicted, and Australia's population was still at 20 million.

To help you Know the Times, McCrindle Research are delighted to bring you our acclaimed Future Forum as a Breakfast Series. These three events will be held at The Tea Room in QVB, Sydney CBD.

Check out our promotional video below and register now online or contact us at the office on FREECALL 1800 TRENDS (1800 873 637).

2007 to 2012: The major economic, political, technological & generational transitions

Tuesday, May 01, 2012

A word from Mark McCrindle: Australia has been transformed in the space of half a decade. Below is a snapshot of just of few of the massive transitions we have seen.

Economically: There was no GFC even visible on the horizon and households were more aspirational than value-conscious in their focus.

Politically: Australia looks very different compared to 5 years ago. Not only have we seen a shift from the coalition to Labor federally, but at this time in 2007 100% of states and territories were under Labor governments. Today it’s just 12%.

Technologically: Five years ago there were no iPhones in Australia, no iPads, no apps and no Androids. Facebook was still behind MySpace (the biggest social networking site of the time) and Twitter was only just emerging. Smart phones, social media and cloud computing were virtually unknown. Today Facebook has over 900 million users, while Twitter has 140 million.

Generationally: Most of the talk centred on Generation Y – who were at that stage the bulk of high school students and starting work. These days Generation Z comprises all school students, the emerging consumer segments, and even some new employees starting their careers. More information on Gen Z here.

McCrindle Research is about to hold its Future Forum Breakfast series, designed to give you the heads up on what the next half decade will hold. More information here.

Australian income & wealth distribution

Tuesday, April 24, 2012

There are currently 9 million households in Australia, and if looking at the the disposable income of Aussie families, as well as the net worth of each Australian household - we've noticed quite the divide!

Watch Mark McCrindle as he unpacks this further in the video below. We've also created an easily downloadable infographic for you to use or distribute.

Australian income and wealth distribution McCrindle Research ABS 2012

Click here for the image in higher resolution.

If you're interested in finding more about the state of Australian households and other indicators of our nation - all this and more will be explored in our upcoming Future Forum breakfast seminars.

ANZAC DAY supported by more than 9 in 10 Australians!

Monday, April 23, 2012

While there has been recent discussion about the role of Anzac Day in culturally diverse 21st Century, Australians emphatically support it. A national survey by McCrindle Research, completed by more than 1000 Australians shows that 95% still support setting aside a day to remember this part of our history.

The study found nearly half (49%) fully support Anzac day, 22% strongly support, and further quarter (23%) somewhat or slightly support it. Just 6% strongly agreed that Anzac Day is not relevant to a multicultural Australia (while 11% agreed), yet almost 14 times as many (83%) agreed that it unites people from all backgrounds due to the freedoms gained through the sacrifice of people from all cultures.   

Director of McCrindle Research, Mark McCrindle, said, “In our era of fast change and non-stop innovation, Australians have a yearning for something significant, solid and solemn.  Anzac Day is one of the few dates in our calendar that gives us ceremony, tradition and time for reflection. Australians recognise that the timeless qualities of courage, mateship and sacrifice are worthy of remembrance and are key to our national identity.” 

Supporting this, 95% of Australians agreed to some extent with the statement, “The spirit of Anzac Day (with its human qualities of courage, mateship and sacrifice) continues to have meaning and relevance for our sense of national identity.” Over 3 in 5 strongly agreed with this statement (63%). 

Australians see Anzac Day as a time to reflect on freedom more than anything else. 95% agreed to some extent that it is an important day to remember and honour those who have and still do fight to defend our country and freedoms, and while 7% feel strongly that Anzac Day commemorates violence and glorifies war, 53% feel strongly that it does not. Indeed 82% in total disagree with the “glorifies war” view. 

There was also a significant knowledge of Anzac Day with 57% able to fill out the ANZAC acronym unprompted. However while 25 April was officially proclaimed in 1916, just 12% of respondents could correctly place this, with a quarter (25%) having no idea and 1 in 6 (16%) believing that it began after WW2. 

Despite being hazy on some of the facts, Australians are clear that they value Anzac Day and support it” stated social analyst Mark McCrindle. “There is a recognition that change is not the same as improvement and sometimes advancement is best achieved by looking back and reflecting, not just looking forward and innovating.

The Heart of Australia: Tracking the centre of our population

Friday, April 20, 2012

Did you know that Australia has a Centre of Population...and that it’s on the move?

Recently, Mark McCrindle wrote about the Centre of Population, which marks the location that is the shortest distance to every person in Australia. 

To see his post, click here.

Future Forum: Breakfast Series

Wednesday, April 18, 2012

We're delighted to bring our acclaimed Future Forums to breakfast format covering need-to-know topics over a fantastic Tea Room breakfast and all provided at a can't-say-no price. Places are limited - sold on a first come basis. Bring your team, get a table. Click here to register!

Breakfast One: Australia at 23 million - A demographic and social snapshot Friday 25 May 2012

The National Barometer 2012
Demographic projections and challenges
The declining equality of wealth distribution
Markers of healthy communities
Drivers of population growth
Changing household types and trends
Cultural diversity trends
Redefined age, transformed lifestages

Breakfast Two: 21st Century Customers - Engaging with the emerging global consumers Friday 24 August 2012 

From Boomers and Xers to Gen Y and Z
Understanding niche: An analysis of micro segments
Consumerography: A snapshot of today's key customers
Macro customer segments
Emerging drivers of consumer behaviour
Innovative research methods for the new generations
The power of brand in a fragmented market
Global generations, world consumers

Breakfast Three: Achieving Cut-Through - Communication tactics for message-saturated times Friday 2 November 2012 

Media consumption
The anatomy of a message
Marketing in multi-modal times
Timeless drivers of influence
Maximising retention: The future of training
Engaging with online communities
Elements of effective communication
Attracting audiences and eliciting action
Visually connecting with the post-literate generations

Cringing over cliches

Tuesday, April 17, 2012

The word is out: Australians are so over clichés. There’s no question that we love to hate them. Yet having said that, we use them in droves, big time.

General Clichés 

You’ve heard them all before... perhaps you’ve even used them yourself? Either way, Australia has spoken and these are the clichés we love to hate.

1. At the end of the day  

2. Let’s do lunch 

3. It’s not rocket science 

4. 24/7 

5. Calling to touch base 

6. Bring it on  

7. Don’t get me started  

8. As you do 

9. Tell me about it  

10. Your call may be recorded for training purposes

Political Clichés

Politicians are rarely short of something to say, possibly because they are the 2nd biggest offender in terms of using annoying clichés. Here’s a page or two out of their lexicon: 

1. Working families  

2. Not ruling anything in or out 

3. No magic bullet 

4. Can I just say 

5. The jury is still out on that one 

6. Going forward  

7. No brainer  

8. Having said that 

9. Ballpark figure  

10. At this point in time

For more Top 10 workplace, youth and social cliches, check out the whitepaper on our resources page.

The National Barometer 2012: How we're travelling

Monday, April 16, 2012

Australia in 2012 is experiencing significant population shifts and social trends. So amidst the change, it is encouraging to see that the national barometer shows Australia is travelling pretty well.

Within a few months, Australia’s population will exceed 23 million. In fact, Australia’s population has doubled since 1966 (11.5 million) which is the same period of time that the total world population has doubled (from 3.5 billion in 1966 to 7 billion today). When asked about this population growth, more than half of Australians (52%) said that they were concerned about Australia’s rapid rate of population growth. Only a third (36%) felt that we were growing at the right rate.

The ratio of retirees to workers will double over the next four decades

Australia is ageing rapidly as a nation! By 2050, older people (aged 65-84) are expected to more than double and those aged over 85 will more than quadruple. In today’s workforce, there is a ratio of 5 workers per retiree!  By 2050, this will have halved to just 2.5 workers per retiree. We are moving into a prolonged period where there will be fewer people working relative to the total population, to support through taxation, the increasing aged-care and health costs of an older population.

Growing cultural diversity, growing acceptance of it

Of the 1 in 5 (20%) of Australians born in non-English speaking countries, 83% feel they speak English well or very well. Of all Australians, Tasmanians are the most likely to have been born in Australia (87%) and 86% reported that all or most of their friends were from the same ethnic background as they were themselves. NT (67%) and Victoria (69%) had the lowest percentage of people reporting that all or most of their friends were from the same ethnic background that they were.

 Australians have embraced cultural diversity, 4 in 5 (80%) stating that it is a good thing for a society to be made up of people from different cultures. Those in the ACT were found to be the most accepting of cultural diversity, with 87% feeling this. Tasmanians and Queenslanders were the least likely to feel positive about cultural diversity, but even so, less than 1 in 10 Tasmanians (9%) and Queenslanders (8%) strongly disagree with the idea that cultural diversity is a good thing.

Community involvement and volunteering

As Australians, it’s not uncommon to volunteer in the community, with 6.14 million adults (38%) undertaking some form of voluntary work annually. Interestingly, Australians in major cities (34%) were less likely to participate in voluntary or community activities, when compared to Australians living in regional areas (42%).

Different generations also volunteered for different activities. Younger generations were more likely to be involved in sports and recreation, older Gen Y and Gen Xers were most commonly volunteering in parenting groups. Welfare and community type activities were most common in the Boomers and Builders.

Wealth of the top 20% of Australian households is 70x more than that of the lowest 20%

In Australia, the national average disposable income is $44,096. The disposable household income of the lowest 20% of Australian households comprises just 7% of the total Australian household income ($16,328). The average disposable household income of the top 20% of households is $88,608, which comprises 40% of all household income! Even after tax strategies to balance Australian earning, this is five times the average earnings of the bottom 20%.

 Currently, the average Australian household net worth is $719,561. The lowest 20% of Australian households own just 1% of Australia’s private wealth (with an average net worth of $31,829), whilst the highest 20% own 62%, with an average net worth of $2.22 million. The wealth of the average household in the top 20% is seventy times more than the average of those in the bottom 20%.

Mobiles overtake fixed lines as preferred form of communication

As Australians, we not only value our relationships, but we strive to ensure that we’re well-connected. On a day-to-day basis, 1 in 5 Australians (20%) have face-to-face contact with family and friends outside of their household, and 4 in 5 (79%) have contact weekly. In terms of non-physical forms of communication, mobile phone and SMS-style communication (84%) were the most common methods of keeping in touch with family and friends, just overtaking fixed phone (83%). There are currently more than 6.2 million Australian households connected with broadband internet which equals 7 in 10 (73%) of all households.

We’re optimistic about our health

Most Australian adults rate their health as good, very good or excellent (83%), and when thinking about overall life satisfaction, 2 in 5 (43%) of us are pleased or delighted with our lives, and a further 34% are mostly satisfied. That means that 3 in 4 (77%) Australians are quite satisfied with their lives overall. However, the less contact an adult had with family and friends living outside their household, the less satisfied they were with their lives. Similarly, divorcees and separated adults were also least likely to be feeling satisfied.

Crime and safety

As Australians, we feel safe in our homes, with 85% stating that we felt safe or very safe at home alone after dark. Interestingly, only half of Australians (48%) feel safe if they were to walk in their neighbourhood at night time. There was a large difference between males and females, with men feeling much safer than women whether in or out of their home. 2 in 3 (68%) men feel safe walking in their neighbourhood at night, compared with only 29% of women.

 “The Australian Barometer 2012 reads very well. We are connecting positively culturally, socially and technologically. Our communities are culturally diverse and most Australians agree that this enriches our society. Most Australians connect socially with friends and family other than their household each week, and continuing our early adoption of technology, most Australian households are broadband connected, and more use is made of mobile phones than landlines. We are happy with our health with 83% of Australians rating their health as above average (which says more for our positive frame of mind than our statistical abilities!) and we record a high level of feel safe at home and in our communities,” said Mark McCrindle, director of McCrindle Research. “Overall, the population growth and ageing, the skewed wealth distribution and safety in our neighbourhoods are the areas of concern.”

Sources: The Australian Bureau of Statistics,
The Australian Government Intergenerational Report (2010),
McCrindle Research findings (2012).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian Trends teaching 24 million hobart dare to dream vegemite population milestone affordable food learner vegetarian house price 2014 sydney hills urban motivate marketing census 2016 stay home generation 2016 census results cold house coffee report housing mythbusters bureau urban living index social life social research ultimo Engineering Manager going out small business office opening mining boom media research women social impact royal influence February 16 conferences gender social trends slideshare market research men hello fresh pyrmont social change careers selfie study curiosity challenge Financial Planning Week bus property Australian schools baby name trends business performance quote wealth Canberra futurist child care optimistic global financial crisis australian communities trends report Duchess of Cambridge media commentary internet data analyst millenials tips sector data visualisation consumer baby names generation alpha Aussie cancelling plans ACF 2016 social researchers ideas the hills shire village the australian dream income ferry environmental scanning conference speaker click community Macquarie University jobs of the future Deaths future of education panel sydney metro debt engagement student CBD wolloomooloo presentations speakers South Australia future-proof princess charlotte Population Clock trends analyst high density apartments year 12 population generational trends seasons renting summer ACF australians staying home more education NSW teacher technology relational city Valentine’s Day emerging technologies fears demographer rule keeper Australian Dream cartodb baby names australia report property market investor grandparents Adelaide cost economy poor royal baby suburb state menai society winter blues Gen Y culturally diverse faux-cilise neutral bay community engagement youth unemployment financial future future of work Sydney Hills Business Chamber huffington post 2016 census ashley fell couple non profit 1994 weekly earnings etiquette keynote aussie culture WA educhat case study qualitative research Australian Communities Trends sustainable divorce rate McCrindle Speakers researcher Assistant Store Manager potts point future proofing households investment father's day mccrindle tea earnings townhouses research pack Queensland global generations training financial dreams faith millionth christmas capital cities GPO Kirsten Brewer energy social lives trends of 2017 baby boomers travel darwin learning budget australian social research crows nest news data sydneysiders identity mother's day global volunteers story communities research data wealth distribution school students house prices house price rise participants repayments social pharmacy rising house prices REIV National Conference deloitte NBRS Architecture visualisation priorities area world youth day media activity trades social media charity social enquiry buildings SMART young australians socialising annual income Education Future Forum Scouts sydney event Australian communities holidays VET forum events family the hills sports belief follow 2017 megatrends affordability IT Specialists trend long weekend cloudy days change internships leadership workshop analysis Tuesday Trend Territory online Australian Census brand experience census dreaming Res Vis capital city mccrindle research alpha greatness brand business innovation society trends Northern beaches Event "know the times" 1980 kate middleton ageing population social issues national wealth learning styles FOMO mccrindle middle class insights geomapping rent public speaking youth names google for education World Water Day leader commute tertiary education home owner marriages faux-cilising publication work mates poker master lalor park NBRS Royals Northern Beaches Christian School equip Australian Bureau of Statistics Financial Planning Association responsive Christchurch #censusfail cancelling event Andrew Duffin finance optus my business awards Sydney keynote speaker mortgage keynote speaker communication conference presentation omnibus fresh workshop The Daily Edition rain emerging trends sunny days medicine Geoff Brailey Work place land of the middle class eliane paying to work daily commute Word Up suburbs demographic transformations states socialites investing research services pharmacies divorce cooking thought leadership snapshot Christmas presents future proof growth personalities future millennials generation Z hills shire monarchy Kiwi baby boom social analysis program focus groups goal DESTEL ipswich financial professional services builders career skills workforce Tuesday Trends 1975 focus group entrepreneur census fail thrive award education research shifts online shopping prince george tea tableau Real Estate cancel plans demographic trends ashley mckenzie spirituality celebration interactive crime Births business index VIC office space spend employers not for profit entrepreneurial commuters brisbane Mark McCrindle relevant Bathburst social shifts baby names report survey PSI resource Do It Yourself social commentary Christmas lunch survey design shopping earning baby SA university degree TDE entertainment safe sector wide study living wellbeing balance cars communications salary trends System's Architect Generation Y Aussies innovative moreton bay housing market results TAS acf15 the average aussie Wodonga earn dream staff Real Estate Institute of Victoria cash New Zeland internship trend tuesday overcast research report urban taskforce unaffordable educated Australia Day professional speaker healthy future not-for-profit teleworking typical australian moderators guide teachers Vocational education infographic Northern Territory 23 million friends housing growth emerging generations shopper's pick staying in travelling product world property price the changing face of young people group session christianity offenders housing affordability rental stress australia twentyseventeen 1968 mobile Gen X population map rich collaborative professional household graphs intern bondi friendship outsourcing recap Caregiver marriage Australia Day 2017 growing population Christmas season parenting community event NT trends of 2016 newspaper sun local communities high density faux-ciliser social commentator stats collaboration presentation Wellington event lifestyle Channel Seven christian anzac facts optus waverton holiday Social Trend Australians wedding entrepreneurs of today aged care puzzle post rationalism housing trends Queensland: QLD mythbusting personal growth supply and demand Hornsby Shire Council increasing densification dessert sunburnt country sector wide sydneycity Western Australia SMSF government rise of local hornsby Australian Population baby name baby name predictions conference experience work education future forecasting cost of living mentor REIV Conference school satisfaction residents local Northern Beaches marrickville authenticity The ABC of XYZ sentiments 40 million gold coast children culture 2015 2013 Skilling workplace life organisational culture low density storytelling jobs high density living resilience apartment national crime rates professional development generations James Ward English education future report wage JOMO grave decision Australian Home Generation X wealth and income distribution mccrindle in the media royal real brands HSC ageing financial fears January 26th suburban living digital new york times breakfast environment schools students daily telegraph eliane miles goals gen z networking list in depth interviews politics retirement hopes Charlotte google define Research Executive ethnography car students wealth and income toys communicate research visualisation public speaker proactive statistics changing face of sydney school australian communities forum domestic debate mateship learn FPA victoria easy rider train ACT sydney speaker winter Merry Christmas teach church home university happiness 2012 Melbourne workplace culture 2016 demographic financial independence insight 2020 language Crime Rates ABS litter forecast employment census results tv new office customer organisations home ownership meetings tattoos engage shbc 10 years Wagga Wagga Sydney Tasmania 24,000,000 media release manly Love DIY EFF gen alpha royal family religion families Financial Planning Association of Australia blaxland renter of the future population growth visual meals weather norwest work-life owning a home water nfp parents cultural diversity leadership NEETs contiki VET sector know the times average aussie consumerism schools demographics tuesday transport aged care group criminal clothing infographic wall narcissism Hills Shire Council New South Wales logan video Channel 7 office plans New Zealand Myth urban living high school perth ease of travel Australian demographics in the media award winner easter woolworths public holiday national private wealth unemployment economic social researcher Netflix year 7 education sector wages Australian Families mover and shaker