Australia and sports: are we at our best?

Thursday, August 02, 2012

Olympic ringsAustralians are learning to be patient for medals at the London Olympics. While the Australian Olympic team has always given their all, the expectations of many Australians are perhaps unrealistic high. The majority of Australians (52%) expect that we will rank 5th or better on the medal tally. While we have achieved 5th position at the last two Olympics, the global competition continues to rise and it is unlikely that the expectations of many will be realised. The 15% of Australians who think we will end up in 10th position or worse by the end of the Olympics have perhaps sensed the changes on the Olympic sporting stage.

Interestingly, 4 in 5 Australians believe that children's sport today in its focus on participation and having fun has lost the value of competition and improving on results...

Continue reading the findings and statistics of this research here: Olympics and Sports  

Australians' thoughts on where Australia will end up ranking on the medal tally at the London Olympics

How is Australia performing overall in sports & achievements?

Download the Research Summary here: Olympics and Sports

Other links / articles:

B&T: Aussies' high Olympic hopes
SMH: The crowd went mild: Sydney snubs live Games sites

The Sandwich Generation: Aussie Baby Boomers have become our nation's carers - financially, practically, and emotionally

Thursday, August 02, 2012

From the Sandwich Generation to the Boomerang Kids, McCrindle Research have been busy identifying and labelling some emerging social trends. The Baby Boomers have been given many labels in their lives, buy as they move through mid-life, many have become sandwiched between their stay-at-home adult children and their ageing parents. Even for Boomers whose children, grandchildren or elderly parents are living separately from them, they're not necessarily independent from them. Australia's Boomers have become our nation's carers - financially, practically, and emotionally.

Read more about The Sandwich Generation in this SMH article.

Mark McCrindle, social researcher, demographer, futurist [VIDEO]

Thursday, July 26, 2012

Mark McCrindle - Social researcher, analyst, demographer, futurist, professional speaker

Bob Dylan had it right. "The times, they are a-changin'". Today they're a-changin' faster than ever - technologically, demographically, and economically.

Mark McCrindle, director of McCrindle Research is a social analyst with an international renown for tracking emerging issues, researching social trends, and analysing customer segments. Armed with the latest research findings and insights at the press of his presentation clicker, all presented in a customised a relevant way, Mark is very much an in-demand professional speaker and social commentator.

Check out the video below for more information. You can also visit Mark's website, download his Speaking Pack, follow him on Twitter @MarkMcCrindle, or Facebook

Slanguage (Slang language) in Australia amongst Generation Z

Thursday, July 26, 2012

Word Up, a lexicon and guide to communication in the 21st century by Mark McCrindle, McCrindle Research.

Slanguage Top 5’s

In Word Up we analyse slanguage in Australia and particularly amongst Generation Z. Here's a summary:

Top 5 Changed Slang words





Mighty fine

Disappointment or surprise



Very skilled or good looking



Cute or adorable


Male - usually a friend

Anyone, male or female


Lots of love

Laugh out loud

Top 5 blended words




Chill + relax


Confused + puzzled


The Twitter world


What's up - a greeting


Using the internet at work for non-work purposes

Top 5 overused slanguage











Fo' shiz

For sure

Australia Defined - A snapshot of population growth and change [INFOGRAPHIC]

Thursday, July 19, 2012

Here's a new infographic!

More than half of Australia's growth can be attributed to net overseas migration, which is filling our skills shortages. The United Kingdom and New Zealand dominate our migrant lists, but we are culturally diverse.

We're also growing through natural increase, with our nation going through a record baby boom and increased longevity rates. We're seeing changes in household types, we have an ageing population, but we're growing.

And it's easy to see why... because while Australia comes 52nd in population and 6th in land mass, it's the best place to live!! :) 

Keep scrolling for the eye candy...

Australia Defined Infographic: A snapshot of population growth and change

All our infographics can be found on our account McCrindle Research | Visually | Infographics

World Population Day [MEDIA]

Wednesday, July 11, 2012

Mark McCrindle appears on Channel Nine's Today Show this morning for World Population Day 2012. Mark and Karl talk through Australia's current population boom, where the nation stands compared with the rest of planet Earth, and the driving factors of our population growth.

For more media appearances visit our Media section on our website, or stay in touch with McCrindle Research through our YouTube Channel.

World Population Day 2012: Australia set to win gold for growth

Wednesday, July 11, 2012

It's World Population Day and Australia has staked its claim as one of the world's fastest growing nations. The recently released 2011 census data has revealed that the nation will hit 23 million around mid-2013, fuelled by our above-average growth rate of 1.4%. Why is Australia growing so quickly? McCrindle Research has found the top three drivers of our population growth.

1. ImmigrationAustralia's population growth contributors: 1. Net overseas migration

More than half (54%) of our population growth is due to net overseas migration, and permanent arrivals (425,000) by far outweigh permanent departures (249,500). Skilled immigration is the biggest contributor, with 63% of arrivals targeted to fill the current skills shortage.

A further 30% of arrivals come on family visas, while just 7% come under humanitarian visa. Our motherland is the biggest contributor to immigration growth, with 20% of migrants coming from the UK. A further 9% come from New Zealand, 6% from China and 6% from India.

2. Baby Boom

Australia's population growth contributors: 2. Natural increase - birthsAustralia is in the midst of one of the biggest baby booms in our history, with natural increases making up 46% of population growth.

In 2011 we saw 296,700 births compared to 147,000 deaths. The original Baby Boom peaked at 250,000 annual births.

Currently in Australia there are 3.58 million households with children, and 5,1 million children under 18.

3. Longevity

Australia's population growth contributors: 3. Longevity - ageing populationAustralia's population is ageing and by 2050 23% of Aussies will be over 65. In just fifty years we have seen a radical shift. In 1961, 0% of the population was under 15, while today less than 19% are. In contrast, the cohort of those over 65 has risen from 8% to 14%, and the number of centurions has increased 23-fold, from 184 to 4,248 in less than half a century!

Where we stand

We've doubled with the world!

In 1966, the world's population was just 3.5 billion, while Australia's was 11.5 million. In less than half a century this number has doubled, with the world over 7 billion, and Australia's due to hit 23 million next year.

We've grown almost five fold over a century and the population of Sydney today is equal to that of the whole nation in 1912. From an international perspective, we are growing strongly with our population expanding faster (1.4%) than the world's growth rate of 1.1%.

Growing, but a lot of ground to cover before we catch up!

Australia is ranked 52nd out of 242 countries in terms of our population, placing us in the top 25% of the world. However, while 23 million seems like an incredible number, compared to other countries we are dragging the chain. The UK for example, hit 23 million in 1830, while the USA joined the club in 1850.

If Australia was a city we'd struggle for the 7th spot, dragging behind Tokyo, Guangzhou, Jakarta, Seoul, Shanghai and Mexico City. The city of Tokyo alone exceeds our entire national population by more than 10 million residents!

Download the Social Analysis as a PDF here: World Population Day  

Literacy & the new generations [Word Up]

Tuesday, July 03, 2012
Literacy and the new generations: An excerpt from Word Up by Mark McCrindle

For as long as we can remember, there have been concerns about supposed declining literacy standards. Some blame teaching methods and, others, teachers.

More recently, the media have said technology is to blame, that too much texting has caused young people to frgt hw 2 wrt prprly. Has technology actually had a negative impact on literacy standards? If not (and if literacy standards have indeed declined), then what is to blame?

Concerns, Statistics and Comparisons

It’s not just parents who are bemoaning the state of education. Ninety-four per cent of respondents to one of our surveys said that young people’s spelling and grammar have deteriorated since their parents’ time. Nearly 70% of those respondents blamed education standards...

This chapter of Word Up, A Lexicon and Guide to Communication in the 21st Century covers:

Word Up: A Lexicon and Guide to Communication in the 21st Century | Mark McCrindle | Literacy, education, trends
  • The teaching of reading and writing: past and
    present comparisons
  • The reading wars: whole language vs. phonics
  • Back to basics: reading, writing and arithmetic
  • Public vs. private
  • Teacher literacy
  • HSC reading lists: past and present
  • Literacy in a digital age

To read more, click here to download this chapter of Word Up.
For more downloads visit the Free Resources page.

Baby Boomers: The Sandwich Generation [MEDIA]

Thursday, June 28, 2012

Mark McCrindle appeared on Channel Nine's A Current Affair last Friday to share about a noticeable trend where Baby Boomers are currently in a life-stage sandwiched between their adult children as well as their senior parents living at home. These are the Sandwich Generation.

For more information check out the segment in the video below. 

Australia's top 100 baby names 2011

Wednesday, June 27, 2012

McCrindle Research | Australia top 100 baby names 2011Last month we released a little infographic outlining the trends in motherhood and baby names. It included some very interesting trends including variations in spelling (as you will see in the list below), but we only included the top ten Aussie baby names from 2011 in the infographic.

Here's a list of the top twenty girls and boys names, and you can download the top 100 in PDF format below the table.


Lily / Lilly






Ruby / Rubi





















Sofia / Sophia












Madison / Maddison






Isabel / Isabelle














For the full list download Australia's Top 100 Baby Names  

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