Black Friday Sales in Australia

Thursday, November 23, 2017

Black Friday is the retail super-day popular in the US and in 2017 it is November 24. It is the day following the Thanksgiving public holiday and in some states it is an additional holiday. 

All of this has combined to make it the unofficial start to the Christmas shopping season, and the biggest single shopping day of the year. 

It has grown significantly over the last decade and last year, more than 100 million Americans went shopping on this one day, ringing up sales exceeding US$50 billion. For many stores, Black Friday and the shopping season launches a revenue boon that pushes revenues into the black, thus the eponymous name.

Without the Thanksgiving marker, or any public holidays, Black Friday is currently not a big event in Australia. In fact this national research we have just conducted shows that less than 1 in 20 Australians (4.7%) are expecting sales, and more than 1 in 4 (27%) have never even heard of it.

40% of Australians say Black Friday doesn’t really happen in Australia and another 39% don’t know.

Most Australians (54%) don’t know whether Black Friday is online only or also in stores.

Cyber Monday, the Monday after Black Friday, popular for online shopping super sales, has even lower awareness in Australia. Considering we are in a global marketplace, used to adopting retail trends from the US, the current low awareness of these sale super-days in Australia may be a surprise. However, the mass engagement with Black Friday and Cyber Monday in the US is really only a decade old, and so the years ahead will see a higher profile for these sale days in Australia.

Australians are up for a bargain, whatever the day is called, with 1 in 3 Australians (34%) agreeing that they will definitely be looking out for stores offering discounts. Even without the tradition of these sales, or the associated public holidays, late November presents an ideal opportunity for local retailers to kick start their Christmas sales, and so we can expect to hear more about Black Friday in coming years.

Download the summary report here.

Mark McCrindle in the media

SBS "Will Amazon join Australia's Black Friday party?"

Courier Mail "Black Friday 2017 sales: Australia missing out on best shopping deals because of ignorance"

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


winter blues insights gold coast bureau Performance Sentiment Index national wealth criminal house price rise australian real estate trends analyst ageing population online group session screenagers ease of travel builders Jura Australia charity Australian Home dreaming relational System's Architect national crime rates February 16 recap young people waverton 23 million tableau Social Trend city prince george mother's day shopper's pick Millennial holiday environment challenge omnibus volunteer newspaper consumerism school aged care motivate Northern Beaches aged care puzzle child hunger employment sector wide McCridle baby boom housing market TEDx sentiments tertiary education events Christmas season collaboration younger generations education land of the middle class earning educhat Sydney Channel Seven Maxim Accounting world financial Black Friday Sales generational trends innovative easter contiki micro apartments baby name predictions geomapping lalor park World Water Day NFP event retirement Adelaide investment Channel 7 economy graphs 2016 youth unemployment monarchy professional services demographer Australian Bureau of Statistics wealth owning a home vegemite demographics infographics speaker school satisfaction screenage media suburb not for profit workforce Research Director choice workers product cars population milestone optus my business awards JOMO EFF gender care support university degree public transport narcissism spirituality travel cost of living Queensland: QLD visualisation australian social research young australians Retail Tasmania research population growth surname gen z entrepreneurs of today celebration data urban living SMSF Hills Shire Council Foodbank Australia social analyst survey buildings Real Estate Institute of Victoria balance housing award winner results New Zealand video growth Births nativity scene infographic Christmas Stats christianity church Christmas research 10 years mccrindle research presentations culturally diverse publication social change TED area royal baby dreams New Zeland optus cancelling event leadersip sydneycity Love seasons greetings fears Hornsby Shire Council the changing face of jobs travelling marketing politics the future jobs of the future outsourcing Australian Trends gen alpha charities engagement collaborative CPI parenting donate Christmas day weather rental stress property price financial fears daily commute india schools google for education wedding data visualisation generations greatness neutral bay research report stats market research TEDx Speaker changing face of sydney clothing HSC renting engage litter report surnames focus groups year 7 cancel plans local communities 2017 Financial Planning Week conferences sun responsive maiden names mobile Generation X mccrinlde capital cities personal growth urban development Myth social trends NBRS Architecture Northern beaches Event professional Aussie finance New South Wales Kirsten Brewer huffington post dream ultimo demographic workshop local community social shifts leadership workshop Queensland university The ABC of XYZ millionth panel the average aussie giving Northern Territory gig economy emerging generations HR list future of education christmas trees residents sophie renton breakfast rising house prices anzac financial independence Tuesday Trends faith and belief PSI 2015 NEETs Sydney Lifestyle Study future-proof holidays program TAS presentation gig housing growth hello fresh sydneysider seasons McCrindle Keynote Speakers teach vegetarian coffee lovers Mount Annan-Currant Hill deloitte NSW communications organisational culture DIY 1994 friendship census fail crows nest Charlotte IT Specialists community event Population Clock earnings 2020 cooking focus group USA new office census 2016 24,000,000 entrepreneurial weather optimistic visual Valentine’s Day emerging trends friends teachers summer urban taskforce slideshare Royals living staying in hills menai hunger Mark McCrindle identity the australian dream rich baby boomers South Australia leader SRE commuting 2016 census results work from home mccrindle tea Australians Australia Day home owner Scouts work-life snapshot wealth and income mortgage affordability trend tuesday youth careers case study marriages financial planning news student business index food insecurity weekly earnings research pack schools students Work place insight socialising royal social internet volunteers cost Do It Yourself high density living education sector future proof christian Canberra hills shire Australian Population norwest marriage typical australian forecasting real GPO Merry Christmas children Gen Z Expert media activity generation brisbane career Australian schools Australian Families teacher apartment chairty follow volunteering world youth day repayments micro 2016 census Caregiver speakers innovation plans Duchess of Cambridge Christmas data 1975 education future report sydney property market cica men demography in depth interviews experience belief communication supply and demand ACF17 purpose business performance maiden who is generation z SA faux-ciliser culture father's day Christmas day tv grave decision tea consumer communities award Crime Rates high school infographic wall selfie home ownership christmas 2017 media release Macquarie University Australian demographics ABS technology urban living index global generaion Andrew Duffin mythbusting NBRS local social analysis #censusfail suburban living Financial Planning Association resource baby acf15 hobart sector wide study affordable sydney speaker entertainment 1980 employers equip McCrindle Speaker trend employmee Sydney population census townhouses social enquiry wolloomooloo population moderators guide SMART pharmacy cancelling plans FPA study house price Australian Dream population map US WA housing trends families demographic analysis trends meals learning research on coffee names shopping food Western Australia global tattoos sector australian communities trends report CBD Education Future Forum faith mateship growth of sydney overcast healthy future middle class cash non profit blaxland indonesia couple personalities energy ashley fell Lower Hunter Territory commuters thought leadership property market not for profit research manly socialites conference presentation generation alpha learning styles property development group government wealth inequality tuesday investing survey design Business analysis speajer researcher digital economy kate middleton average sydneysider casual emerging technologies rumbling tummies ageing toys global generation baby name unaffordable nfp Tuesday Trend know the times 40 million millennials census data states poker master sydney market australian communities forum society social media property society trends showreel mythbusters public speaking Wellington future of work offenders interactive small business professional speaker community engagement in the media language aussie culture sydney hills rise of local state life Financial Planning Association of Australia environmental scanning Res Vis Australia street staff urban keynote Black Friday in Australia ashley mckenzie VIC REIV National Conference brand women education future future of shopping safe money princess charlotte cultural diversity online shopping tips NT business debate professional development Willowdale salary dare to dream going out intern religion conference Deaths train Netflix "know the times" goals Vocational education office space shifts food bank the great screenage marrickville australian community trends report employmer rain year 12 Wagga Wagga workplace culture change mccrindle in the media learner 1995 etiquette storytelling trends of 2016 Assistant Store Manager research services water eliane pyrmont demographic transformations work social commentary house prices high density apartments potts point Christmas presents rule keeper What is food insecurity? family January 26th 2012 financial future wealth and income distribution wealth distribution mccrindle easy rider happiness ACT ACF 2016 household impact mover and shaker brand experience Christmas lunch new york times eliane miles daily telegraph Bathburst story hornsby ipswich entrepreneur curiosity crime customer Jura Coffee cartodb australians staying home more long weekend the hills bondi Wodonga Christmas in Australia TDE happy holidays renter of the future village megatrends skills house sunburnt country twentyseventeen keynote speaker Mark McCrindle in the media James Ward post rationalism brands royal influence Hunter Valley networking wages sydneysiders digital coffee unemployment Gen X public holiday winter investor media commentary social life dessert DESTEL alpha volunteering data organisations trends of 2017 1968 growing population earn lifestyle Northern Beaches Christian School global retail cultural diveristy Gen Y wellbeing participants ferry increasing densification baby name trends divorce live the dream national private wealth sustainable google housing affordability click fresh wage ideas christmas the hills shire divorce rate McCrindle Speakers ACF2017 mentor learn baby names average aussie Research Executive moreton bay car commute English office economic 2013 ethnography high density social researchers Melbourne 2014 Skilling Australian community trends resilience paying to work teaching The Daily Edition donation Sydney Hills Business Chamber census results relevant average Australian not-for-profit low density leadership Lower Hunter Region Sydney keynote speaker Geoff Brailey spend domestic workplace bus sunny days demographic trends define research data stay home Elderslie-Harrington park internships educated Real Estate medicine pharmacies authenticity transport future proofing Generation Y meetings cloudy days parents future generations Australian Census households FOMO research visualisation Cobbitty-Leppington victoria professional presenters training TED talk Aussies statistics analysis grandparents sydney event Sydney’s south west cold Kiwi social lives social research faux-cilise mining boom forum debt future futurist global financial crisis communicate education research 2009 Christchurch students suburbs faux-cilising Engineering Manager the lucky country ACT Report shbc china data analyst perth ACF do people still change their surname after marriage? generation Z public speaker VET sector event child care goal social impact royal family thrive proactive 24 million REIV Conference VET community social researcher Black Friday groceries priorities facts rent australian Australian communities darwin woolworths baby names australia report Australia Day 2017 millenials trades social issues sydney metro office opening internship shopping centre income Australian Communities Trends hopes conference speaker baby names report teleworking annual income data analysis quote budget financial dreams capital city Word Up home work mates poor qualitative research sports apartments forecast australia social commentator logan global generations Understanding and Engaging with Generation Z school students speakers pack