Goodbye to 2014

Monday, December 22, 2014

As 2015 approaches, not only are new trends emerging, but it is time to say goodbye to a few loved and not-so-loved trends that Australia will leave behind with 2014. If you're future focussed then have a look at the trends that will define 2015.

As 2014 concludes we say farewell to …

1. The fax machine

After more than 30 years of faithful service in Australia the fax is not only in its twilight- most organisations will not send a fax in 2015 and the business cars circa 2014 will be the last ones to record the office fax number! Indeed Officeworks now sells more styles of 3D printers than stand-alone faxes.


2. The high-low dress

It emerged in 2012 and went mainstream in 2014 but is now on the wane. While this radical dress styling was loved by some, many will be happy to bid the awkward dress cut farewell. However while the mullet dress is on the way out the mullet haircut, for women and men, has had a resurgence!




3. The Ice Bucket Challenge

It went viral in 2014 and was the meme of the year- and has raised more than $150 million, but after thousands of challenges and millions of views, it’s time for something new!


4. Creative spelling with baby names

Replacing I’s with y’s, adding doubles and phonetic spelling is on its way out as Australian parents move back to traditional names and spelling. While Jaxon, Sofia and Charlee made their way into the top list of Baby names last year, the trends are now towards traditional spelling and names with a more historical link.



5. The onesie

It has been a fun few years for the one-piece suit- popularised in popular culture, the 2013 YouTube video hit “What Does the Fox Say”, and even as the theme for celebrations and 21st birthday parties (“Twenty-Onesie” parties) but in 2014 we bid farewell to the fad of the onesie.



From the McCrindle team we wish you a very safe and happy new year.


To read more about our forecasted trends for 2015, please click here.

What comes after Generation Z? Introducing Generation Alpha

Friday, August 01, 2014

Gen Zeds are the most formally educated generation in Australian history – not only have they started their schooling younger, they are also projected to stay in it for longer. Whilst 1 in 10 of the Builders generation have a university degree, 1 in 5 Baby Boomers, 1 in 4 Generation Xers and 1 in 3 Gen Ys, it is projected that 1 in 2 Gen Zeds will be university educated. With the increased focus on formal education and the increased time spent behind screens and on digital devices, it is unsurprising that they live largely indoors; after all, their parents place priority on homework, coaching and extra-curricular activities over a carefree childhood. These sedentary lifestyles are having an impact on our Gen Zeds – based on the current trends, it is projected that in 2027, when all Gen Z have reached adulthood, 77.9% of males and 61.2% of females will be overweight or obese.

However when it comes to getting outdoors and getting active, Gen Zeds have their favourite sports – with Gen Z males top sports being soccer (17%), AFL (15%) and Basketball (10%), and for Gen Z females, their top sports are netball (21%), dance (15%) followed by swimming (9%).

The Zeds are up-ageing because they are growing up faster. In less than a century, the onset of puberty in girls has gone from 14.6 years (1920) to 10.5 years today, with the trend similar for boys, with puberty on setting before the age of 12. They are also in education earlier and are exposed to marketing younger. Despite the environmentally conscientious times, the Zeds are the most marketed-to children of all time and the biggest consumers of any generation of children.

This Internet-savvy, technologically literate generation has been shaped to multitask. They move quickly from one task to another, often placing more value on speed than accuracy. They have only known a wireless, hyperlinked, user-generated world where they are only ever a few clicks away from any piece of knowledge. The world is an open book to Gen Z.

Over the lifetime of a Gen Zed, technology has transformed our society. When the oldest Gen Zeds were 2 years of age in 1997, Google.com was registered as a domain, and when they turned 5, USB flash drives and Nokia 3310 mobile phones were on the market.

Here’s a summary technology timeline in the life of a Gen Z:

Technology Timeline 1995 to 2014

  • 1997: Google.com is registered as a domain
  • 1998: Portable MP3 players enter the market
  • 2000: USB flash drives become available, Nokia 3310 launched
  • 2001: Wikipedia is launched
  • 2003: MySpace is launched
  • 2005: YouTube is launched
  • 2006: Facebook opens to the public
  • 2006: Twitter is launched
  • 2007: Dropbox founded
  • 2007: First iPhone released
  • 2009: Whatsapp founded
  • 2010: iPad is launched
  • 2010: Instagram launched
  • 2012: Facebook has 1 billion active users
  • 2014: Google Glass launched

Gen Alpha

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).

It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.

It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.

It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.

And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.

See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ


Australia's Top Baby Names 2014 Revealed

Wednesday, April 02, 2014

McCrindle Baby Names Australia 2014 ReportAustralia is setting new records in the number of babies born per year – 2013 saw over 315,000 births in Australia! Nearly two fifths (39%) of babies born in Australia each year are named one of Australia’s Top 100 baby girl or boy names – that’s 124,624 babies taking a Top 100 name!

What are the Top 100 baby names for boys and girls in Australia in 2013? Through the nation’s only comprehensive analysis of all the registered births across all eight states and territories, McCrindle reveals the Baby Names Australia 2014 report.

Oliver rises to the top as Charlotte continues her strong lead

Charlotte and Oliver Top Baby Names AustraliaFor the first time in Australia’s history, Oliver has become the nation’s most popular boy’s name, overtaking William who has been at the top of the ranks for the last several years.

While Oliver was the top boy's name in three states/territories (QLD, SA, TAS) and William topped the list in four states/territories (NSW, ACT, VIC, and NT), numerically there were 37 more occurrences of Oliver than William across the nation.

Charlotte continues to be the favoured name among girls, remaining strong in 1st place and the choice for 1,969 girls in Australia.

More babies, less convergence

More Babies, Less ConvergenceAs record births taking place in Australia, parents are being more original in the baby names they choose with fewer babies being given one of the Top 100 names and this naming originality is even more evident amongst the naming of girls than boys.

40.6% of babies born in the 2012 calendar year were named one of the Top 100 baby names, with this figure reducing to 39.6% for the 2013 calendar year.

Names are seeing a ‘Hundred-Year Return’ in Australia

Hundred-Year Return of NamesThe trend in baby-naming in Australia is for the traditional over the inventive. There is a ‘Hundred-Year Return’ theme taking place in Australia, with many of the top names of today also in the top names of a century ago, while names of a few decades ago have fallen out of favour.

There’s a ring to it, and boys feature less syllables

Sounds of Baby NamesThe trend towards short and solid-sounding names for boys and longer flowing names for girls continues strongly in Australia.

Most of the Top 100 boy's names have two or fewer syllables, while almost 2 in 5 of the top girl's name have 3 or more syllables – twice as many as for boys. Additionally, while most of the boy's names end in a consonant, most of the girls’ names end in a softer sounding vowel or Y sound.

The influence of the royals – 12 in 22 current royal names are top baby names

Influence of the Royals on Baby NamesThe original category of celebrities – the royals – have not only captured the interest of modern Australians but continue to significantly influence their choice in baby names.

The new generation of British royals with their traditional names yet celebrity power are influencing baby naming trends in Australia currently. William is the top boys’ name in four states and territories and has been Australia’s number 1 name since 2011. The naming of Prince George has already had an impact, raising the rank of this boys’ name to its highest level since the 1970s.

Access the Baby Names Australia 2014 report below for the latest trends in baby names, state by state analysis, the influence of celebrities on Australian baby names, and analysis of New Zealand baby names.

Download Baby Names Australia 2014. Click here to download the full report.


Royal names and their impact on baby name trends

Tuesday, July 23, 2013

Royals + Baby Name Trends | McCrindle ResearchChoosing a name for a child is no easy feat. While Australians gather inspiration from names within their own families and those who have been of great personal significance to them, it is without doubt that celebrities, and what they name their children, have a significant influence on Australian baby name trends.

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but have significantly influenced their choices of baby names. In fact, 1 in 10 of the current Top 100 girls’ names and 1 in 8 of the current Top 100 boys’ names are linked directly to British royal names.

Click here to download the full Research Summary.


Royal names peak at Queen Elizabeth II's inauguration


In the 1950s, the era of Queen Elizabeth’s inauguration, the names Margaret, Anne, and Elizabeth topped Australia’s names of choice, all ranking in the Top 5 women’s names. Males had an even a stronger royal connection. The top boy’s name in the 1950s, John, as well as 4 other names in the Top 10, can all be linked to British royalty. Philip was a common name of the royals, starting with Prince Philip, then his son Prince Charles (full name Charles Philip Arthur George), and then grandson Prince Williams (full name William Arthur Philip Louis).


Royal presence amongst current top baby names


10 of 22 Royal names are top baby names too | McCrindle ResearchIn recent years, the royals continue to influence baby name trends. Prince William’s popularity first placed William in the Top 10 in 2001, growing in popularity ever since. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide, and has maintained this position ever since. William is the most popular name in New South Wales, Tasmania, and Northern Territory, and is in the Top 3 in all the other states and territories.

Kate, the Duchess of Cambridge, is slowly have an impact on baby name trends, with Kate entering the current Top 100 list in Tasmania, featured 90th, and in Queensland, featured 96th. Her middle name Elizabeth, already features at number 46 in the Top 100 girls’ list. The top girl’s name, Charlotte is also linked to royal heritage, stemming from the name Charles.


Top 5 most popular Australian royal names


GIRLS
Rank Name Royal Heritage
1 Charlotte Prince Charles
46 Elizabeth Queen Elizabeth II
52 Charlie (Charles) Prince Charles
78 Alexandra Princess Alexandra
81 Victoria Queen Victoria

BOYS
Rank Name Royal Heritage
1 William Prince William
29 Henry King Henry I - VII
68 Edward Prince Edward
71 George King George I - VII
79 Charles Prince Charles

A name is one thing, a title another


While Australians have done well to adapt British royalty names, there is one thing that they can’t do. Of the number of rules in effect prohibiting certain names across the states and territories, naming a baby cannot include or resemble an official title or rank recognised in Australia such as King, Lady, Duke, Prince, or Princess.

Click here to download the full Research Summary.

Baby Names Take Religious Roots

Friday, May 31, 2013
Whether intentional or not, religious influence was definitely evident when we compiled the 2013 National Baby Names Report. In fact, more than 1 in 5 boys names (23 in total) in the Top 100 list derive their name from Biblical origins.

Four of the names from the Top 10 boys’ list are derived from Biblical apostles or the Old Testament—Noah (4th), Ethan (5th), Thomas (6th) and James (8th).

Other names in the Top 100 that derive their origin from a religious background include the Biblical apostles Matthew, Andrew, and John plus other Old Testament names such as Joshua, Jacob, Samuel, Isaac, Daniel, Levi, Eli, Elijah, Zachary, Michael, Nathan, Caleb, Jesse, Gabriel, David and Jonathan.

Biblical Old Testament names for girls are also common with Hannah, Abigail, Sarah, Leah and Eve all appearing in the Top 100.

For the first time, the names Ali and Muhammad appear in the Top 100 list for boys reflecting an Islamic influence on baby naming.

Biblical names, along with other traditional European names, are certainly growing in popularity among Australian parents. We are certainly seeing a return to more traditional names:

"I think it will go in waves. There is a real traditional feel to the current list ... and it's not going to be a one-way street of ever more radical names. You will see more of a pendulum effect,” Mark McCrindle said.


The 2013 National Baby Names Report features Australia’s Top 100 Baby Names for both boys and girls. This is Australia’s only national list and analysis of the top baby names that cross Australia’s states and territories.


Download our full report to find out more interesting trends and findings!
Click here to download Baby Names Australia 2013 report

Sounds, Syllables & Spellings [Baby Names]

Tuesday, May 07, 2013
Our recently released 2013 National Baby Names Report shows the growing preference nation-wide for softer-sounding names for girls and firmer-sounding names for boys.

The Top 20 list of boys’ and girls’ names across Australia shows that over half of girls’ names end in an ‘ah’ sound and 95% end in a vowel or ‘y’. In comparison, only 10% of boys’ in the Top 20 end with a vowel.

The Top 100 list shows that 81% of girls’ names overall end in a vowel or vowel sound (including ‘y’ and ‘ah’ sounds), compared to only 23% of boys’ names overall.


Girls’ names are longer and more flowing compared to the often short and sharp boys’ names.


In the Top 100, 37 girls’ names have 3 or more syllables with 9 of these having 4 syllables—Elizabeth, Angelina, Indiana/ Indianna and Gabriella.

In comparison, there are only 18 boys’ names with 3 or more syllables; only 1 of these, Alexander, has 4 syllables and this will likely be shortened to Alex anyway!

When it comes to single-syllable names, boys lead the way with 14 one-syllable names in the Top 10. This is twice as many as the girls!


Although the trend seems to be gender-relevant names, parents are still opting for unisex names.


Only 1 name in the Top 100, in its unchanged spelling form, Charlie, is commonly considered to be interchangeable between the two sexes—the rest are distinctly boys’ or girls’ names.

Some of the girls names featured in the Top 100 that can also be used as boys’ names are: Harper, Jade and Mackenzie.

On the other hand, parents of girls are using the pool of currently popular boys’ names on a much larger scale, some of these include: Riley, Charlie, Tyler, Bailey, Jordan, Cameron, Ashton, Kai, Jessie, Alex.


The 2013 National Baby Names Report features Australia’s Top 100 Baby Names for both boys and girls. This is Australia’s only national list and analysis of the top baby names that cross Australia’s states and territories. This is especially timely with the Royal Baby due in less than 3 months!


Download our full report to find out more interesting trends and findings!
Click here to download Baby Names Australia 2013 report

Baby Name No Nos

Thursday, May 02, 2013

Just as New Zealand has rejected bizarre names, such as “4Real” “Queen Victoria” and twins names “Benson” and “Hedges”, so Australia has clear rules regarding permissible baby names.

While one might think a baby name is entirely up to the parents, across all the states and territories in Australia there are some binding rules. Below are the key guidelines regarding what parents cannot name their offspring.

Across the States and Territories, here are the baby name rules:

1. It cannot be obscene or offensive or contrary to public interest
(no racial slurs or infringements on the right of another)

2. It cannot be too long
(In NSW, this means under 50 characters)

3. It cannot consist of or includes symbols without phonetic significance
(such as N@talie, Da!sy, J#ke)

4. It cannot include or resemble an official title or rank recognised in Australia
such as King, Lady, Father, Prince, Sir or Admiral

5. Birth name must use English letters

6. Some states (such as Queensland) have an additional rule that the name can’t include a statement (for instance, ‘Save Mother Earth’ or ‘Down with Capitalism’)

7. Some states and territories mandate that the name can’t be similar to a recognised body, organisation or trademark.

8. The state and territory Births Registrars have the right to refuse a name for the reasons above and assign a name to the child if no agreement can be reached.

9. Choose carefully – in some Australian jurisdictions you are only permitted to change your name twice!

However creative spelling is allowed, and is currently a popular trend in Australia!

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

Top Australian Baby Names [in the media]

Monday, April 29, 2013

Baby Names Australia 2013 report coverLast week we released the Top 10 Baby Names, which received a wide array of Media attention, so we've compiled a list of articles McCrindle Research has been quoted in!

For more information you can download our Baby Names report.

Click here to download the Baby Names Australia 2013 report by McCrindle Research

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.



Brisbane Times

The Australian


Perth Now


The Examiner


The Chronicle

Top 10 Baby Names

Tuesday, April 23, 2013

As Australia is set to hit 23 million this evening, Tuesday 23 April at 9.57pm, there has been speculation as to who the 23 millionth person might be. While migrants currently make up 60% of our population growth, there is a 40% likelihood that a newborn child might claim the title, with one birth taking place every 1 minute and 44 seconds around the nation (that’s more than 300,000 births each year!)

With 105 boys born for every 100 females, there is a strong correlation that our 23 millionth resident, taking today’s most popular boy’s name, could be a newborn boy named William.

In 2012, there were 1,997 boys named William (only 22 clear of its nearest rival Jack). While Jack was the number one name nationally for 5 years until 2010, William has dominated for the last three years.

The top girls’ name for 2012 was Charlotte – the choice for 1,854 girls, and, for the very first time, the most popular girls’ name across the nation (making a significant jump from its place at 7th in 2011!

In 2012, more than 1 in 10 (11%) of Australian babies were given one of the Top 10 baby names (a total of 33, 226 births).

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

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