Live the Dream: Research into Australians living a successful life

Monday, August 21, 2017

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) again this year to conduct new research into the regrets, dreams, and attitudes to matters of money and life across generations, genders and geographies.

The new research shows almost one in four Australians (23%) believe they are ‘definitely’ or ‘mostly’ living the dream. These enviably content people are nearly three times more likely to seek the advice of a financial planner (24%) than those who describe themselves as not yet living the dream (9%).

Not everyone is 'living the dream'

Not everyone is content, however. The research also shows 80 per cent of working-age Australians are stressed about money and finances, with 1 in 4 indicating acute stress levels. 

Gen X and Gen Y are the most stressed about money and finance, and are the generation most likely to struggle with planning. Half of Gen Y (53%) finds planning their life very/somewhat hard. Two in five Gen X Australians feel the same way (44%), while Baby Boomers are the most likely to find planning easy to do (25%).

Owning a home is no longer a dominant Australian dream – slipping to a distant fourth place in the dream stakes. Most of the measures Australians attribute to “living the dream” in 2017 are linked to personal finance. While 57% believe living the dream means having the lifestyle of their choice, a similar proportion (54%) believe it means having financial freedom and independence. 

“The great Australian dream once meant home ownership, and the security which came from this, but these once-dominant goals have been replaced with lifestyle and financial freedom aspirations” stated Social Researcher, Mark McCrindle.

“Money is not the sole enabler to ‘living the dream” as Generation Y are much more likely than the wealthier Generation X to state that they are living the dream. However a lack of money and high debt are the biggest blockers for the 3 in 4 Australians who are not currently living their dreams.”

Australia’s four financial action personalities

Four distinct personality types are identified in the national data based on people’s ability to dream and act on their plans. The results are summarised in the infographic below:

About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Gen X rain darwin Real Estate apartment alpha spirituality news millenials employers research pack work-life trend Sydney forum brisbane winter budget logan moreton bay professional presenters megatrends gig economy keynote speaker career VET healthy future resource average Australian manly education future report marriages Australian communities cooking English focus groups trends analyst year 7 wealth and income distribution internships Caregiver Do It Yourself REIV Conference customer cancelling plans 2014 growth of sydney social change infographics year 12 micro work from home Tuesday Trends careers national crime rates office opening CPI australian social research Financial Planning Week social enquiry resilience Mark McCrindle in the media priorities tattoos commuters princess charlotte tertiary education organisational culture media commentary neutral bay education future Geoff Brailey world youth day victoria grave decision student January 26th future-proof infographic wall workplace investment Love ashley mckenzie wedding australia travel TED Valentine’s Day Kirsten Brewer eliane urban taskforce australian communities trends report norwest Jura Coffee changing face of sydney urban living brand experience income social communications global retail define lifestyle perth optimistic analysis The ABC of XYZ mortgage Hornsby Shire Council social impact panel story easy rider NT sector slideshare Scouts population milestone fresh 1968 easter 40 million hornsby research report Sydney’s south west home owner winter blues consumer Maxim Accounting twentyseventeen spend choice workers daily telegraph money ABS millennials 2012 financial planning rising house prices Australian Bureau of Statistics buildings cartodb children sydney event brand mother's day Northern Beaches World Water Day education sector volunteering data workforce Financial Planning Association emerging generations friendship transport digital Tasmania Australian community trends real Australian Trends leadership workshop 10 years wealth inequality Australian Home ACT investor education research society trends Research Executive in the media Social Trend increasing densification PSI society school 2017 divorce Hills Shire Council newspaper commuting impact teach clothing generation Black Friday in Australia cultural diveristy sydneysider Western Australia media release professional speaker paying to work lalor park the australian dream visual Aussies couple ACF2017 meetings Work place micro apartments household Mark McCrindle sunburnt country stats SMSF online shopping snapshot capital city trades national wealth Charlotte marketing future of work entertainment work future sector wide wage finance cold water shopping census results hobart coffee lovers Wodonga generation alpha schools Lower Hunter Region "know the times" baby name predictions father's day ACF17 Gen Y speakers entrepreneur Myth futurist networking equip Engineering Manager culturally diverse shbc Channel 7 research services annual income new york times sentiments commute teachers parenting plans ultimo repayments criminal religion staff workshop 23 million care support 24,000,000 ageing population eliane miles entrepreneurial holidays university degree relevant safe sydney hills wages the lucky country potts point earnings results tea financial office space Sydney Hills Business Chamber workplace culture pharmacy publication educhat forecasting christmas cancel plans royal family trends of 2016 demographic trends shifts typical australian christianity millionth speakers pack community event volunteering goal food bank food rental stress New Zeland curiosity Education Future Forum menai gig Willowdale property market 2015 Christmas lunch chairty events google vegetarian future of shopping financial dreams education not-for-profit daily commute Deaths ideas conference speaker list volunteer technology Melbourne acf15 gold coast tips Retail Research Director royal baby social issues demographic transformations youth unemployment housing growth NBRS work mates facts Wellington baby names australia report mccrindle monarchy social researcher suburban living #censusfail cultural diversity celebration wealth and income media activity contiki product Merry Christmas 1994 business index social researchers dreaming McCrindle Speakers the average aussie know the times train consumerism builders social media public holiday Australia Day christian office urban public transport ferry earn ashley fell teacher challenge learning styles speaker case study WA brands donate Jura Australia communities purpose insight mining boom weather students high density local community tuesday Territory volunteers pharmacies Hunter Valley belief seasons sydney metro hunger social commentator data visualisation gender census 2016 leadership employmer dare to dream world deloitte Business analysis conference presentation mythbusters mateship EFF Channel Seven recap charities small business SMART sydneycity change rent cost of living Elderslie-Harrington park suburbs census fail DESTEL food insecurity townhouses meals Christchurch hello fresh the changing face of financial fears wolloomooloo 24 million earning ipswich optus my business awards divorce rate salary google for education Black Friday ACT Report Assistant Store Manager video wealth younger generations relational weekly earnings forecast participants housing trends learn responsive social life group session retirement rise of local generational trends marriage 1980 medicine high school NEETs online pyrmont Australia Day 2017 royal urban living index holiday mentor coffee families employmee professional services university capital cities VET sector conference Vocational education demographic home ownership names house price rise toys follow investing baby boomers sustainable demography engagement schools students outsourcing storytelling Macquarie University data analyst housing affordability happiness SA employment not for profit authenticity survey emerging technologies ACF bondi collaborative growing population blaxland presentation crows nest social shifts future proof screenagers baby boom australian communities forum fears friends skills educated click family ethnography gen alpha identity marrickville church interactive the great screenage local communities mccrindle in the media parents cica sports debt social research presentations housing TEDx February 16 emerging trends low density social analyst shopping centre life social trends litter men James Ward collaboration REIV National Conference nfp The Daily Edition environment supply and demand crime Bathburst woolworths HSC rich System's Architect sydneysiders hills language 2016 census results professional development Queensland: QLD mccrindle tea young australians global jobs of the future australian ease of travel trends Wagga Wagga renting domestic internship home NFP event organisations training overcast data shopper's pick baby research visualisation sunny days government sydney speaker professional mover and shaker economy offenders thought leadership bureau future of education huffington post TED talk event 2020 moderators guide property price Duchess of Cambridge kate middleton unemployment Word Up JOMO school students faux-cilising city demographics balance households Christmas season child care suburb social lives going out research Births rule keeper teaching market research Skilling socialising ACF 2016 motivate census data vegemite dream financial future population map Performance Sentiment Index Aussie gen z greatness growth public speaking australian community trends report casual global financial crisis housing market faux-cilise the hills royal influence Kiwi states faith experience Crime Rates post rationalism live the dream speajer survey design house price unaffordable screenage trend tuesday NBRS Architecture jobs national private wealth Australia street Australian Communities Trends personal growth TAS geomapping showreel donation GPO social analysis generation Z etiquette Christmas presents who is generation z new office giving census stay home New Zealand Northern beaches Event FPA school satisfaction conferences Adelaide property innovation public speaker youth grandparents entrepreneurs of today high density apartments business performance tv australian real estate social commentary generations population Royals community engagement innovative high density living Australians communication media hills shire qualitative research group baby names cash affordability Andrew Duffin residents economic Sydney keynote speaker waverton Cobbitty-Leppington anzac study bus program living energy apartments internet graphs research on coffee cost cancelling event NSW land of the middle class 1975 travelling TDE car engage learner young people australians staying home more Tuesday Trend state mythbusting thrive faux-ciliser VIC long weekend McCridle narcissism Generation X in depth interviews poker master 2016 culture Australian schools dreams Australian Families summer award tableau hopes teleworking leader mccrinlde baby names report Black Friday Sales DIY 2016 census personalities dessert aged care puzzle global generations award winner baby name Canberra sun selfie aged care area Northern Territory SRE 2013 CBD house prices cloudy days poor charity goals Australian Census breakfast report focus group average sydneysider population growth quote aussie culture Real Estate Institute of Victoria Financial Planning Association of Australia Northern Beaches Christian School affordable prince george financial independence intern South Australia socialites insights staying in New South Wales middle class research data Australian demographics Mount Annan-Currant Hill Population Clock non profit keynote mccrindle research cars sector wide study wellbeing future proofing optus Netflix What is food insecurity? community communicate average aussie digital economy debate FOMO IT Specialists politics visualisation researcher local trends of 2017 statistics environmental scanning proactive Generation Y village Res Vis ageing baby name trends business the hills shire Queensland Lower Hunter women infographic Australian Population house renter of the future demographer Sydney population learning omnibus not for profit research mobile US owning a home wealth distribution Australian Dream

Archive