The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:

This research in the media

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


educhat debate ethnography village ease of travel mccrindle gen z rule keeper facts future of education property market purpose aged care data analyst Duchess of Cambridge wealth and income baby name fears sports changing face of sydney media commentary teachers trends analyst global generation faith children group session System's Architect clothing environment forecast social enquiry Word Up deloitte marrickville low density urban living index jobs of the future google Christmas season SMART etiquette learning styles staying in bureau rich 2017 mythbusting youth housing trends graphs social commentary happiness apartments visualisation gen alpha hopes society goal couple shifts baby boom neutral bay New South Wales celebration parents mccrindle research Australia Day mateship australian social research mythbusters monarchy Christmas lunch family innovation South Australia Do It Yourself moreton bay January 26th social trends economic business index SA holiday product change social commentator commuters ashley fell world school students online shopping hills shire high school Engineering Manager property sydney hills average aussie state Australian Dream February 16 2016 census results sydneysiders car earning trend responsive unaffordable New Zealand real EFF rental stress cash norwest potts point presentation survey design baby names australia report conference Tuesday Trends learner belief cica ACT WA Northern Territory participants organisational culture speakers The Daily Edition food future of work annual income relevant student priorities Births seasons baby name trends PSI micro apartments average Australian poker master award winner "know the times" royal family list Wodonga demographic transformations school satisfaction education future report national wealth organisations DESTEL social life ageing home results lifestyle wellbeing business performance community engagement research services tea Scouts NBRS Architecture hornsby year 12 Christchurch schools survey leader area Macquarie University collaborative panel Financial Planning Association impact housing market business identity screenage Vocational education students friends demographics politics cancel plans weekly earnings professional services train domestic workshop presentations ideas ABS financial dreams supply and demand urban taskforce Education Future Forum the great screenage Australian demographics daily telegraph contiki huffington post tv commute bus Myth meals faux-ciliser motivate child care education goals ipswich entrepreneurs of today mortgage Aussies dream financial fears conferences Kirsten Brewer wage demographic trends pharmacies millennials nfp future of shopping capital cities Crime Rates office space sydney metro faux-cilise eliane Valentine’s Day bondi trends of 2016 perth population milestone fresh social media research internships IT Specialists thrive retirement forecasting cars apartment equip waverton australia Res Vis women post rationalism group engage engagement medicine census 2016 emerging technologies going out Australia Day 2017 australian communities trends report sector wide study thought leadership research visualisation jobs generational trends census fail sector TEDx futurist renter of the future Hornsby Shire Council young australians father's day cold teach skills Bathburst 1968 FOMO infographic wall follow showreel resource click sector wide princess charlotte Research Executive repayments sunny days 10 years Australians darwin salary communication Real Estate Institute of Victoria public speaking church public speaker financial forum online DIY urban population growth the average aussie buildings growing population NSW Love 2016 optus the australian dream healthy future land of the middle class christianity menai Sydney data religion earnings travelling define high density holidays teleworking acf15 sydneysider Wagga Wagga google for education education future GPO grave decision marriages renting employers TDE toys Royals life World Water Day social analysis builders educated kate middleton event keynote vegetarian residents Queensland investor future-proof professional speaker careers millionth report New Zeland the hills housing affordability cartodb balance research pack school wolloomooloo investment ACF 2016 lalor park customer dreaming faux-cilising financial independence christmas Geoff Brailey curiosity Financial Planning Week story award brands work mates Australian Trends overcast mobile future proof marketing university degree professional debt local community cloudy days wedding demography visual rain megatrends poor royal baby trends of 2017 city community analysis the changing face of sunburnt country census results growth cooking Australian Home local communities intern emerging trends social researcher typical australian youth unemployment vegemite house prices pharmacy blaxland NT year 7 social TAS Sydney Hills Business Chamber hobart aged care puzzle Melbourne volunteers personalities australian communities forum twentyseventeen Tasmania brisbane ultimo program consumer geomapping wealth and income distribution Social Trend population map summer Adelaide leadership not for profit global generations statistics easter non profit middle class shbc increasing densification suburbs baby names report entrepreneur anzac social change snapshot university owning a home national private wealth in the media social research English learning social impact social shifts VIC sentiments Australian Families generation alpha Hills Shire Council households daily commute infographic 24,000,000 criminal demographic states travel global financial crisis shopping Kiwi selfie 1975 culturally diverse workplace socialising challenge narcissism spirituality average sydneysider Generation Y 2020 Andrew Duffin innovative society trends wages housing growth tips Financial Planning Association of Australia Skilling easy rider cost of living digital census young people omnibus conference presentation education sector divorce authenticity income research report 1980 Channel 7 The ABC of XYZ Australia street researcher news meetings Australian Communities Trends future proofing new york times mover and shaker litter pyrmont communicate 24 million outsourcing VET sector prince george cancelling event video experience study training charity hello fresh office opening quote social researchers Research Director mother's day 2016 census house price rise rising house prices mining boom woolworths tuesday keynote speaker #censusfail James Ward speakers pack internet logan royal dare to dream budget professional development small business high density living mccrindle tea Australian communities VET ageing population gold coast the hills shire culture house sun employment demographer speaker eliane miles high density apartments affordability Wellington sydney speaker Australian Census Real Estate shopper's pick optus my business awards house price teaching entrepreneurial winter TED talk grandparents conference speaker storytelling TED australians staying home more newspaper communities media SMSF wealth proactive urban living Australian Bureau of Statistics qualitative research suburb census data crime stay home national crime rates infographics Tuesday Trend Assistant Store Manager hills events baby workforce workplace culture optimistic local JOMO 2012 Queensland: QLD financial future work government Sydney keynote speaker personal growth spend winter blues trends aussie culture data visualisation cultural diveristy plans environmental scanning 23 million Australian Population recap ashley mckenzie affordable trend tuesday internship Merry Christmas shopping centre paying to work baby boomers not-for-profit insights household relational baby names Northern beaches Event Charlotte CBD Mark McCrindle home ownership future research data weather stats christian earn technology slideshare ferry cancelling plans emerging generations transport 2015 NBRS Christmas presents Northern Beaches Christian School safe media release unemployment know the times wealth distribution 40 million REIV Conference finance focus group breakfast sydneycity population networking property price staff brand experience community event education research baby name predictions consumerism HSC SRE rise of local Caregiver generations Australian schools NEETs communications long weekend royal influence REIV National Conference in depth interviews publication learn Northern Beaches Western Australia brand water manly new office sydney event micro tattoos schools students McCrindle Speakers professional presenters mentor mccrindle in the media 2014 generation Z housing townhouses rent insight Deaths ACF cultural diversity resilience men greatness social issues focus groups sustainable media activity home owner entertainment offenders alpha CPI 1994 Generation X tertiary education investing trades energy names work-life language Territory Gen X 2013 dessert coffee cost marriage social lives crows nest economy millenials divorce rate teacher capital city Work place Channel Seven collaboration FPA moderators guide case study suburban living Canberra socialites gender Population Clock office living tableau Netflix friendship parenting Aussie interactive Gen Y victoria career world youth day public holiday market research leadership workshop families