The National Happiness Barometer [INFOGRAPHIC]

Tuesday, March 19, 2013

Happiness in Australia Infographic | McCrindle ResearchTo mark the inaugural UN-declared International Day of Happiness on March 20, 2013 we’ve put together the National Happiness Barometer.

This research shows that as a nation, we don’t feel as happy as we did 5 years ago. For every person who feels that we are happier than we were in 2008, 11 people say we’re not as happy.

More than half of the population state that they are about average in happiness, 29% say they are happier than average, and 17% are less happy than average.

Income levels significantly influence the perceptions of happiness. Those in households in the lowest earning category ($15,000 below average) are far more likely to believe that as a nation we are not as happy as we were 5 years ago (65%) compared to those in the top earning quintile of which just 44% say we’re less happy than we were.

Happiness in Australia Infographic | International Day of Happiness | McCrindle Research

Similarly the lowest earning quintile are almost four times as likely to say that they are less happy than average (30%) compared to the top quintile of earners (8%).

And while 44% of the highest earners believe that they are above average in happiness, more than 1 in 5 (21%) of the lowest earners also believe that they are above average in happiness.

This research indicates that an awareness of where one’s income sits compared to average influences one’s perception of happiness. Simply put, people who know they earn more than average feel that they must be happier than average as well.

However this changes when we look at non-comparative measures of happiness. If people are asked to rate their happiness subjectively, rather than comparably (that is, a self-rating from “very happy” to “not at all happy”), and on a broader measure (so not “compared to average” but as defined by “life satisfaction, well-being and fulfilment”) then the results are quite different. The largest group turns out to be those who earn significantly less than average but are significantly happier than average (20%). Those who earn significantly more than average and are significantly happier than average come next, at just 16%. Those who earn significantly less than average and are similarly less happier than average (11%) are only slightly more than those who earn significantly more than average but are similarly less happy than average (8%).

Therefore linking happiness to income, or comparing one’s own happiness to the average person, lowers the happiness measures for most. And while it increases the perception of happiness for high earners, it does not enhance their intrinsic sense of happiness.

So the take away: true happiness is not related to earnings, not based on how others compare, and while it can be influenced by, it is not determined by our external environment.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

product capital cities VIC ethnography staff christianity baby "know the times" Scouts data visualisation environment sunny days Engineering Manager poor dream professional speaker Western Australia women VET social researcher plans office trend digital unaffordable huffington post christian marriages conference speaker trends of 2017 business generation Z contiki suburban living paying to work social issues forum Caregiver interactive socialites Queensland: QLD family Australia Day ferry volunteers demographic mythbusters organisations conference presentation REIV National Conference financial dreams omnibus society data study sydney speaker brands professional development housing trends Wellington purpose leadership workshop financial fears learn dare to dream Andrew Duffin national private wealth future of shopping Royals australian social research in the media identity recap social impact media commentary South Australia sentiments media renter of the future the australian dream baby boomers System's Architect darwin church Assistant Store Manager future-proof mobile mining boom sydneysider curiosity selfie celebration bondi NT hornsby Love mccrindle university degree child care motivate quote generations sydney hills investment mortgage McCrindle Speakers leader relational Sydney Hills Business Chamber fears narcissism learning styles home owner not for profit communication Hornsby Shire Council engagement outsourcing future proof non profit living school satisfaction geomapping emerging technologies work-life census data teaching demographic trends breakfast sun urban mover and shaker VET sector education future sector perth demography holiday social life divorce aussie culture business index trades social media financial planning ashley fell gender friendship Territory gen z Channel 7 2012 volunteering snapshot Australian Home house price rise follow seasons potts point sports crime Aussies jobs of the future new office #censusfail define affordability the hills market research collaborative google for education house property price lifestyle finance social commentary analysis video Crime Rates life year 7 wellbeing public speaking alpha growth wage CBD Duchess of Cambridge Australian Population organisational culture holidays FPA baby names australia report statistics Education Future Forum Northern Beaches Gen X language brand leadership housing growth apartment litter healthy future research pack professional Social Trend in depth interviews dessert ACT residents rising house prices storytelling meetings budget crows nest keynote employment neutral bay know the times event innovation earn Births NEETs winter blues transport Tasmania impact educhat student average Australian Deaths moreton bay entertainment supply and demand cloudy days Do It Yourself authenticity census Australian Census youth unemployment households fresh social research the great screenage sydney metro Adelaide debate rise of local ACF2017 list stats affordable micro education graphs TED talk Christmas lunch faith cica victoria New Zealand media release train ageing millennials award states shifts local communities presentations Queensland February 16 mccrindle in the media Australians change easter qualitative research royal family social lives priorities christmas house prices New Zeland Tuesday Trend 2015 energy 24,000,000 cancelling plans Aussie wealth Canberra newspaper safe housing 10 years SMART faux-cilising housing affordability The ABC of XYZ ease of travel ACF17 education sector wages tertiary education media activity technology gen alpha Geoff Brailey changing face of sydney home ownership work young people rule keeper workplace world online population milestone Sydney January 26th World Water Day Australian Trends area DIY Christmas presents students builders men renting infographic forecasting screenage census fail TED property micro apartments office opening typical australian panel hello fresh bus Hills Shire Council aged care puzzle HSC acf15 grandparents insight youth visualisation pyrmont speakers spend Valentine’s Day average sydneysider rich baby name predictions census 2016 repayments teleworking 2013 Australian communities consumer professional services earnings millenials community event skills criminal speakers pack proactive responsive national wealth demographic transformations wealth and income distribution census results James Ward consumerism future of work school tattoos NFP event mythbusting woolworths australians staying home more marriage hobart ultimo property market pharmacy Financial Planning Association of Australia state conferences communicate capital city work mates NBRS urban taskforce trend tuesday anzac growing population debt royal tableau domestic economy religion urban living index group session society trends trends etiquette presentation easy rider royal influence medicine survey design politics cooking research services baby name trends casual grave decision results winter sunburnt country 2016 retirement families couple ACF 2016 Kirsten Brewer Northern Beaches Christian School belief increasing densification TEDx unemployment government learner 1975 vegemite innovative ideas group megatrends resilience population map insights mother's day Australia street slideshare charities high density apartments ipswich WA faux-cilise Financial Planning Association The Daily Edition manly population Australian Families weekly earnings water Australia Day 2017 culturally diverse relevant educated divorce rate story Skilling schools students business performance workshop goal Research Director sector wide blaxland optimistic shopping google stay home eliane apartments ashley mckenzie community engagement education future report research program challenge shopper's pick greatness marketing financial future wealth and income norwest commuters careers personal growth 1980 entrepreneurs of today sustainable bureau collaboration GPO 24 million real future entrepreneurial father's day middle class daily commute commute new york times cancel plans brisbane experience showreel education research menai Merry Christmas teacher household resource hopes PSI cost of living owning a home choice workers moderators guide investing 2014 demographer news entrepreneur investor wealth distribution rain the average aussie workplace culture SRE social shifts economic award winner trends of 2016 social enquiry shbc Australian Bureau of Statistics cars New South Wales baby names Res Vis 1968 futurist clothing financial independence 1994 charity housing market wolloomooloo future proofing IT Specialists research data global generations cancelling event chairty 40 million Bathburst Macquarie University publication not-for-profit vegetarian long weekend low density salary keynote speaker global financial crisis local kate middleton learning sydney event prince george 2016 census post rationalism office space ACF year 12 population growth equip generational trends public speaker FOMO report emerging trends live the dream jobs goals Word Up tuesday financial the hills shire dreams baby names report hills sector wide study Mark McCrindle buildings Myth teach baby name volunteer friends care support rent online shopping suburb internships weather aged care urban living brand experience ageing population infographics baby boom village high density culture gig economy TAS REIV Conference wedding australian mccrindle tea logan Netflix social change communications CPI Australian Communities Trends events networking tips social training cartodb gig small business community teachers environmental scanning internship cultural diveristy dreaming overcast case study social commentator participants coffee national crime rates thought leadership Melbourne mentor average aussie Kiwi the changing face of DESTEL EFF parenting thrive future of education social trends eliane miles Tuesday Trends public holiday daily telegraph happiness offenders annual income sydneycity research visualisation SMSF Wagga Wagga personalities university city car cold 2016 census results schools speaker local community deloitte princess charlotte data analyst twentyseventeen Australian community trends Christchurch emerging generations TDE world youth day employers going out lalor park summer Financial Planning Week monarchy Research Executive cash trends analyst travelling income socialising rental stress spirituality global sydneysiders tea travel Work place intern meals faux-ciliser demographics facts internet gold coast australian communities trends report Wodonga money infographic wall professional presenters survey shopping centre cost children food 2017 engage balance Gen Y generation alpha optus school students staying in australian communities forum 23 million Sydney keynote speaker Generation X toys JOMO focus group research report Channel Seven 2020 mccrindle research nfp conference Northern beaches Event generation Population Clock house price australia workforce visual Australian schools marrickville social analysis researcher high density living waverton Real Estate young australians forecast career cultural diversity Vocational education hills shire SA Real Estate Institute of Victoria royal baby Northern Territory social researchers volunteering data click suburbs NSW customer land of the middle class poker master Australian demographics communities pharmacies ABS Generation Y mateship English tv millionth NBRS Architecture focus groups names australian community trends report Australian Dream optus my business awards townhouses parents Charlotte earning home Christmas season high school

Archive