The National Happiness Barometer [INFOGRAPHIC]

Tuesday, March 19, 2013

Happiness in Australia Infographic | McCrindle ResearchTo mark the inaugural UN-declared International Day of Happiness on March 20, 2013 we’ve put together the National Happiness Barometer.

This research shows that as a nation, we don’t feel as happy as we did 5 years ago. For every person who feels that we are happier than we were in 2008, 11 people say we’re not as happy.

More than half of the population state that they are about average in happiness, 29% say they are happier than average, and 17% are less happy than average.

Income levels significantly influence the perceptions of happiness. Those in households in the lowest earning category ($15,000 below average) are far more likely to believe that as a nation we are not as happy as we were 5 years ago (65%) compared to those in the top earning quintile of which just 44% say we’re less happy than we were.

Happiness in Australia Infographic | International Day of Happiness | McCrindle Research

Similarly the lowest earning quintile are almost four times as likely to say that they are less happy than average (30%) compared to the top quintile of earners (8%).

And while 44% of the highest earners believe that they are above average in happiness, more than 1 in 5 (21%) of the lowest earners also believe that they are above average in happiness.

This research indicates that an awareness of where one’s income sits compared to average influences one’s perception of happiness. Simply put, people who know they earn more than average feel that they must be happier than average as well.

However this changes when we look at non-comparative measures of happiness. If people are asked to rate their happiness subjectively, rather than comparably (that is, a self-rating from “very happy” to “not at all happy”), and on a broader measure (so not “compared to average” but as defined by “life satisfaction, well-being and fulfilment”) then the results are quite different. The largest group turns out to be those who earn significantly less than average but are significantly happier than average (20%). Those who earn significantly more than average and are significantly happier than average come next, at just 16%. Those who earn significantly less than average and are similarly less happier than average (11%) are only slightly more than those who earn significantly more than average but are similarly less happy than average (8%).

Therefore linking happiness to income, or comparing one’s own happiness to the average person, lowers the happiness measures for most. And while it increases the perception of happiness for high earners, it does not enhance their intrinsic sense of happiness.

So the take away: true happiness is not related to earnings, not based on how others compare, and while it can be influenced by, it is not determined by our external environment.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

optus criminal culture speakers the lucky country Sydney population tuesday generational trends high density australian The Daily Edition casual rent urban living communities suburbs stats New Zeland moreton bay increasing densification investing men not-for-profit growing population children TED sydneysider World Water Day ACF17 not for profit research training balance micro households personal growth Myth media release future of shopping ipswich know the times Wodonga entertainment rental stress spend small business perth marrickville Channel Seven teaching stay home workplace in the media events Australian Bureau of Statistics debt cultural diversity cash seasons Skilling Aussie ageing holiday the hills sydney event Duchess of Cambridge ACF 2016 public holiday 40 million life define gen alpha South Australia family anzac national crime rates school students faux-ciliser Crime Rates mateship parenting program average Australian wealth and income Mark McCrindle consumer Real Estate census kate middleton bondi results showreel Black Friday in Australia publication resilience mccrinlde panel train teachers volunteering ACT Report forecasting millenials demographic trends renting faux-cilising culturally diverse 2017 easter keynote speaker weekly earnings outsourcing sydney hills property price royal family digital relevant Queensland: QLD McCrindle Speakers forum 2014 sydney market investment safe Queensland social life church qualitative research christianity Royals dessert SRE office opening NBRS social impact sustainable average sydneysider youth brisbane travel potts point professional speaker school satisfaction technology food hills crows nest education sector etiquette national wealth gold coast winter ashley mckenzie healthy future trend tuesday thrive pyrmont Sydney keynote speaker entrepreneur annual income energy click younger generations collaborative financial dreams megatrends organisations Wagga Wagga summer cars home ownership CPI Generation Y Hunter Valley australian communities forum future-proof capital cities population map quote communication royal influence Tasmania tv research visualisation engage gig economy insights sunburnt country politics trades forecast change public speaker Netflix the australian dream coffee census data 1980 schools entrepreneurial not for profit Kirsten Brewer Australia Day 2017 going out online shopping growth future of work Willowdale sydneycity 1994 innovative waverton internet mover and shaker mother's day sydney metro personalities list teleworking neutral bay financial planning pharmacies city educhat millionth urban living index facts ethnography pharmacy participants Northern Beaches Christian School baby boom real care support Hills Shire Council leadership breakfast communications 2015 organisational culture royal budget demographic transformations celebration young people bus professional high school sydneysiders Northern Beaches media activity mentor employment millennials 2016 christmas motivate conference property development Australian demographics dare to dream australian real estate shifts social change cancelling plans social shifts work-life goal students Charlotte graphs social commentator research on coffee australian communities trends report narcissism social trends cooking gig aged care puzzle who is generation z sunny days national private wealth NBRS Architecture household Northern Territory Caregiver sports non profit thought leadership business index speakers pack futurist What is food insecurity? VET Gen Y infographics housing customer Performance Sentiment Index volunteering data TED talk society demographic James Ward google living builders finance renter of the future recap baby names tertiary education February 16 wealth low density shopper's pick Research Executive work SMART urban development Jura Coffee priorities food insecurity Sydney’s south west office space social analysis urban SA CBD Australian Home wages work mates wealth inequality social commentary social enquiry ABS shopping centre social analyst manly future of education internship data visualisation shopping sector leader jobs of the future hello fresh deloitte cartodb global financial crisis online Australian Trends choice workers omnibus friendship investor holidays slideshare ideas FOMO Social Trend lifestyle SMSF commuters overcast social researcher typical australian women statistics learn litter marriages trends of 2017 ashley fell news 2016 census results logan faith offenders divorce TDE housing affordability wedding monarchy royal baby Valentine’s Day rain vegemite cost of living apartment property market hills shire research home suburban living Territory TEDx researcher dreaming public speaking ACF2017 mining boom crime consumerism earning employmer contiki employmee long weekend google for education average aussie aged care Education Future Forum population JOMO Christmas presents lalor park schools students case study education future report snapshot cica community DIY business story FPA group newspaper McCrindle Speaker communicate couple US screenage Work place infographic wall report trends baby mobile Macquarie University Sydney Lifestyle Study retirement baby boomers ultimo parents urban taskforce Christchurch financial leadership workshop medicine social issues volunteers teach NSW speajer fresh HSC emerging trends Sydney Hills Business Chamber mortgage Christmas season emerging technologies tips VIC transport state research services alpha Australian Families 1968 home owner professional presenters meals English social research educated dreams public transport workplace culture gen z religion charity ageing population Financial Planning Association food bank award winner moderators guide Love teacher study census 2016 housing market father's day Maxim Accounting world youth day focus group princess charlotte blaxland group session population milestone local community Tuesday Trends Channel 7 environmental scanning visualisation Black Friday norwest twentyseventeen fears New Zealand language Geoff Brailey names Do It Yourself changing face of sydney social lives townhouses learner village authenticity Australian schools brand Hornsby Shire Council identity victoria vegetarian entrepreneurs of today work from home Aussies goals population growth mythbusting marketing australian social research sector wide study tattoos cancel plans Australian community trends grandparents baby names report DESTEL growth of sydney Kiwi NT mccrindle research follow faux-cilise global income Generation X clothing event community event purpose selfie mccrindle tea McCrindle Keynote Speakers residents chairty local staying in networking young australians meetings society trends affordable "know the times" sydney speaker storytelling workforce gender shbc employers acf15 brands generation Z micro apartments 1975 Research Director unaffordable paying to work global retail high density living conference presentation friends donate learning huffington post Deaths aussie culture world social equip the great screenage earnings survey government Lower Hunter woolworths financial fears nfp wolloomooloo rule keeper digital economy Australia street australians staying home more supply and demand hobart Gen X repayments generation tableau housing growth Business analysis business performance media commentary financial independence trend Real Estate Institute of Victoria impact travelling mccrindle mythbusters greatness youth unemployment belief money Melbourne suburb rising house prices child care giving conferences The ABC of XYZ Bathburst Retail eliane menai learning styles GPO water 10 years christian Jura Australia baby name trends house price rise Engineering Manager survey design darwin high density apartments Assistant Store Manager hunger Black Friday Sales Merry Christmas rich NFP event Tuesday Trend debate education future cultural diveristy student coffee lovers screenagers middle class 2020 baby names australia report hornsby education research Western Australia proactive the changing face of relational cost winter blues daily telegraph census fail earn cloudy days demographics commuting future presentations Canberra award apartments happiness future proof ACF optus my business awards eliane miles IT Specialists Births sydney property market university degree plans census results commute responsive poor demography #censusfail research pack curiosity insight wealth and income distribution donation affordability Australian Census spirituality mccrindle in the media generation alpha land of the middle class generations EFF poker master career capital city Scouts global generations market research dream prince george optimistic Australian communities house prices Population Clock education Christmas lunch data analyst future proofing 23 million Gen Z Expert research data live the dream environment australian community trends report in depth interviews January 26th skills easy rider charities Elderslie-Harrington park weather emerging generations economy 24 million rise of local Sydney REIV National Conference house price trends of 2016 Mark McCrindle in the media ACT speaker Mount Annan-Currant Hill Adelaide professional services post rationalism resource jobs unemployment wellbeing System's Architect Res Vis local communities NEETs staff car challenge volunteer tea keynote buildings internships data Word Up focus groups engagement video area Wellington sun domestic grave decision hopes 24,000,000 infographic cold baby name predictions Australian Communities Trends TAS office New South Wales socialites Australia Day baby name wealth distribution REIV Conference Northern beaches Event innovation TEDx Speaker professional development trends analyst Australian Dream ferry ease of travel Australians Lower Hunter Region Andrew Duffin intern the hills shire Financial Planning Week media marriage university australia school interactive brand experience demographer visual Australian Population salary new office WA wage sector wide VET sector new york times divorce rate careers product 2016 census presentation financial future bureau house community engagement sentiments year 12 economic social media toys cancelling event Vocational education PSI Cobbitty-Leppington McCridle workshop analysis geomapping 2012 socialising states housing trends conference speaker property the average aussie collaboration year 7 owning a home experience daily commute Financial Planning Association of Australia research report social researchers families 2013

Archive