What comes after Generation Z? Introducing Generation Alpha

Friday, August 01, 2014

Gen Zeds are the most formally educated generation in Australian history – not only have they started their schooling younger, they are also projected to stay in it for longer. Whilst 1 in 10 of the Builders generation have a university degree, 1 in 5 Baby Boomers, 1 in 4 Generation Xers and 1 in 3 Gen Ys, it is projected that 1 in 2 Gen Zeds will be university educated. With the increased focus on formal education and the increased time spent behind screens and on digital devices, it is unsurprising that they live largely indoors; after all, their parents place priority on homework, coaching and extra-curricular activities over a carefree childhood. These sedentary lifestyles are having an impact on our Gen Zeds – based on the current trends, it is projected that in 2027, when all Gen Z have reached adulthood, 77.9% of males and 61.2% of females will be overweight or obese.

However when it comes to getting outdoors and getting active, Gen Zeds have their favourite sports – with Gen Z males top sports being soccer (17%), AFL (15%) and Basketball (10%), and for Gen Z females, their top sports are netball (21%), dance (15%) followed by swimming (9%).

The Zeds are up-ageing because they are growing up faster. In less than a century, the onset of puberty in girls has gone from 14.6 years (1920) to 10.5 years today, with the trend similar for boys, with puberty on setting before the age of 12. They are also in education earlier and are exposed to marketing younger. Despite the environmentally conscientious times, the Zeds are the most marketed-to children of all time and the biggest consumers of any generation of children.

This Internet-savvy, technologically literate generation has been shaped to multitask. They move quickly from one task to another, often placing more value on speed than accuracy. They have only known a wireless, hyperlinked, user-generated world where they are only ever a few clicks away from any piece of knowledge. The world is an open book to Gen Z.

Over the lifetime of a Gen Zed, technology has transformed our society. When the oldest Gen Zeds were 2 years of age in 1997, Google.com was registered as a domain, and when they turned 5, USB flash drives and Nokia 3310 mobile phones were on the market.

Here’s a summary technology timeline in the life of a Gen Z:

Technology Timeline 1995 to 2014

  • 1997: Google.com is registered as a domain
  • 1998: Portable MP3 players enter the market
  • 2000: USB flash drives become available, Nokia 3310 launched
  • 2001: Wikipedia is launched
  • 2003: MySpace is launched
  • 2005: YouTube is launched
  • 2006: Facebook opens to the public
  • 2006: Twitter is launched
  • 2007: Dropbox founded
  • 2007: First iPhone released
  • 2009: Whatsapp founded
  • 2010: iPad is launched
  • 2010: Instagram launched
  • 2012: Facebook has 1 billion active users
  • 2014: Google Glass launched

Gen Alpha

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally).

It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries.

It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format.

It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well.

And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium.

See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Gen Z Expert house prices Hornsby Shire Council Christmas day weather financial fears fresh children emerging technologies youth unemployment tertiary education toys careers buildings Generation Y Mark McCrindle faith train 1975 forum ACF2017 workplace culture royal grave decision Births "know the times" business performance nativity scene stats goal trends of 2016 easter cica learning styles maiden names NSW office opening sector wide study ACT 40 million Christmas data high density apartments marriage shopping Australian communities population growth SMART VET sector Northern beaches Event capital cities Canberra meals Aussies 1994 university degree sun going out social commentary deloitte young people Channel 7 owning a home focus group Gen X hills follow optus cash newspaper futurist mentor ferry mccrindle the australian dream pyrmont dreaming census fail acf15 social researchers greatness forecasting shbc Adelaide micro home owner tea rain commuters crows nest cost housing growth baby name Christmas presents jobs of the future apartment teach baby boomers university eliane miles trends analyst financial independence omnibus who is generation z Elderslie-Harrington park Tuesday Trends the average aussie australian real estate video South Australia public transport food learning low density global retail population milestone graphs future of education Australian Population identity program earn state Territory city 10 years Duchess of Cambridge research services shifts aged care puzzle marrickville workshop census data eliane coffee employmer Vocational education staff debt wealth and income Geoff Brailey property price Australians high school employment australians staying home more visual crime communities sydneysiders baby names educated repayments the changing face of Research Executive speakers pack world the hills shire changing face of sydney VET sydney property market media activity happiness financial planning volunteering Christmas in Australia ashley fell gen z rent screenage daily telegraph TEDx year 12 Caregiver engage care support Social Trend ACT Report generation cars NBRS Architecture marriages dreams REIV National Conference wealth inequality emerging trends internships mining boom social shifts Hunter Valley media commentary christmas trees Myth litter dream Crime Rates ashley mckenzie innovation demography publication social enquiry 24 million social researcher long weekend wages year 7 professional presenters survey design EFF affordable tableau nfp baby names australia report Assistant Store Manager wealth distribution property development hobart language australian communities forum Business analysis office space HSC financial dreams Wodonga JOMO World Water Day wealth not-for-profit Sydney population baby boom tips young australians casual PSI professional speaker global financial crisis townhouses local community McCrindle Speakers Sydney keynote speaker surname food bank infographic wall social research winter blues households product sustainable millenials stay home TED talk housing market work from home baby name trends megatrends speaker volunteers storytelling social media australia blaxland shopping centre CPI work-life networking non profit US conferences ABS Sydney social analyst middle class interactive gig economy leadership workshop Love living consumerism social life travelling woolworths 23 million research report future proof recap work mates victoria volunteering data bus transport Australian community trends australian communities trends report mythbusting perth 1968 snapshot ACF 2016 cancel plans emerging generations maiden earnings intern Financial Planning Week qualitative research trades organisational culture potts point NT donation charities income investment The Daily Edition life list organisations medicine panel ageing population environment financial faux-cilising 1980 average aussie urban baby name predictions car plans daily commute investor education future report curiosity religion relational wedding conference rule keeper unemployment world youth day define media optus my business awards states holiday researcher entrepreneurial capital city Mount Annan-Currant Hill Northern Beaches social trends teacher employmee social analysis personalities salary ACF17 global collaborative social commentator winter future of shopping water overcast professional tv waverton TAS keynote speaker rental stress logan choice workers sydney hills selfie royal baby sector wide meetings Northern Beaches Christian School small business housing trends government Word Up visualisation house price rise home media release sector lifestyle society twentyseventeen social impact rich money purpose hopes quote rising house prices research data christian in the media school WA child care news house socialising charity names System's Architect McCridle Queensland community men wage future of work ipswich jobs sunny days 2015 internship brand Australia Day 2017 technology google healthy future proactive social issues Tasmania new office What is food insecurity? culturally diverse wellbeing brisbane family outsourcing suburban living ease of travel area award staying in New South Wales spend kate middleton ethnography FPA australian #censusfail millennials business entrepreneurs of today mccrindle research professional development families Christmas lunch NBRS anzac Christchurch innovative belief HR community event leader Lower Hunter menai market research Melbourne equip experience future-proof prince george public speaker cultural diveristy teaching urban development Valentine’s Day entertainment gender domestic sydneycity impact community engagement residents sydneysider schools students politics house price hello fresh social etiquette clothing census society trends national private wealth local infographics Western Australia research debate contiki generations infographic national wealth new york times grandparents events census results parenting annual income Res Vis not for profit do people still change their surname after marriage? happy holidays Black Friday christmas DESTEL pharmacy customer Jura Australia Black Friday Sales Lower Hunter Region The ABC of XYZ mccrinlde 2016 royal family online shopping national crime rates GPO growth of sydney suburb event James Ward younger generations tuesday 2016 census celebration Real Estate Institute of Victoria household communication ideas tattoos slideshare women land of the middle class forecast education future hills shire school satisfaction trend culture Sydney Hills Business Chamber home ownership christianity NEETs real FOMO schools royal influence Kiwi budget sentiments population map the hills workforce Financial Planning Association weather apartments 24,000,000 professional services McCrindle Keynote Speakers employers IT Specialists urban taskforce cancelling plans research visualisation average sydneysider goals demographic brands future proofing student Wagga Wagga demographic transformations wolloomooloo mover and shaker manly Andrew Duffin princess charlotte group session data neutral bay change Work place unaffordable authenticity environmental scanning in depth interviews public speaking teleworking Research Director Australian Families Sydney Lifestyle Study growth property market australian social research moderators guide Performance Sentiment Index Kirsten Brewer Christmas season global generations Mark McCrindle in the media leadersip Wellington TEDx Speaker consumer motivate Financial Planning Association of Australia cooking educhat business index rise of local christmas 2017 sydney speaker donate Population Clock conference presentation keynote local communities Do It Yourself 2017 Australian Trends 2014 housing future hornsby seasons divorce poker master baby names report Royals australian community trends report thrive commute shopper's pick live the dream spirituality demographics friends Northern Territory balance chairty financial future Australia street February 16 cartodb TED focus groups work sydney metro story average Australian Macquarie University seasons greetings renter of the future 2016 census results engagement data analyst survey brand experience travel generational trends darwin earning cost of living SRE school students giving commuting affordability priorities divorce rate Black Friday in Australia narcissism supply and demand faux-ciliser presentations Real Estate typical australian mateship Queensland: QLD the great screenage safe monarchy moreton bay showreel Engineering Manager suburbs coffee lovers relevant bureau social change New Zeland resource research pack sydney market Australian demographics Netflix entrepreneur report Australian Bureau of Statistics workplace Australian Census Cobbitty-Leppington poor youth speakers housing affordability social lives demographic trends retirement vegemite ACF holidays property online socialites Hills Shire Council food insecurity easy rider cloudy days click Christmas day students case study communicate public holiday aussie culture group generation alpha thought leadership criminal father's day summer participants hunger millionth paying to work responsive geomapping digital economy micro apartments Australia Day digital statistics post rationalism Tuesday Trend Retail baby gen alpha analysis education sunburnt country communications friendship English gold coast Willowdale presentation builders Aussie economic 2012 learner dare to dream CBD results Australian schools mortgage 2013 surnames mobile cold trends of 2017 New Zealand finance vegetarian Australian Home aged care lalor park bondi 2020 education sector Scouts mythbusters teachers sydney event REIV Conference Generation X urban living index TDE investing couple urban living population Maxim Accounting career ageing training cancelling event economy wealth and income distribution norwest Bathburst Australian Dream trend tuesday skills Skilling ultimo high density living DIY village volunteer leadership personal growth breakfast mccrindle tea VIC renting Channel Seven mccrindle in the media demographer education research google for education census 2016 parents sports NFP event church Sydney’s south west internet alpha Jura Coffee the lucky country Deaths offenders weekly earnings SMSF gig trends know the times learn growing population Education Future Forum screenagers huffington post Gen Y data visualisation marketing dessert Australian Communities Trends resilience collaboration challenge optimistic mother's day insight insights conference speaker Christmas research Charlotte January 26th pharmacies research on coffee not for profit research facts speajer Christmas Stats high density fears McCrindle Speaker SA energy office study generation Z cultural diversity faux-cilise increasing densification award winner Merry Christmas

Archive