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The not-for-profit landscape

Australia’s not-for-profit sector is at the heart of our national identity and is made up of a wide variety of charities. In this article, we look at the NFP landscape as well as trends in donor behaviour.

The not-for-profit landscape

There are over 46,000 registered charities employing 1.5 million people with an estimated 4 million volunteers. The Australian charities sector is extremely diverse and comprises a range of sectors. The biggest proportion are religious charities (22.7%). The next largest charity sector is that of Education which makes up 16.7% of all charities in the country followed closely by Human Services at 15.9%.



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Giving practices in Australia

Four in five Australians, 80% have given financially to charities or not-for-profits. This is consistent with pre pandemic levels.


Four in five give to charities


Despite the pandemic, the surrounding uncertainty, and the growing cost of living generosity remains strong in Australia, this might come down to a widely held belief among donors where 90% of donors feel a sense of responsibility to support charities and not-for-profits that are making a difference in the lives of others.


Donors feel responsible


Overall giving remains consistent, the way of giving is changing

While overall giving, has remained constant, the way of giving continues to change, Australian donors are increasingly opportunity givers with 60% of givers being opportunity givers, and 40% being committed givers.

Donors are increasingly opportunity givers

the not-for-profit landscape


So what is an opportunity giver? They are donors who give when they hear about a need or an issue or when they are approached for support. Comparatively, 40% are committed givers. Those who give on a frequent or regular basis, or those who give semi-regularly throughout the year. When we explore this trend over time we can see that there have been some shifts.

Younger donors are driving the rise in opportunity givers

It’s the younger generations that are driving this rise in opportunity giving. For Gen Z, 72%, categorise themselves as opportunity givers with just 28% as committed givers, 67% for Gen Y, 56% for Gen X, and 47% for Baby Boomers.

For more insights with an overview of the NFP and charities sector, download the infographic.

NFP landscape infographic

Get the latest NFP infographic with insights on the charities and not-for-profit landscape and insights on what compels donors to give.