Assessing demand for retirement accommodation.
Uniting AgeWell commissioned McCrindle to undertake product demand analysis for a new retirement village site.
We provided demographic analysis, gave an overview of key competitors, engaged prospective residents in qualitative research, and conducted quantitative research among a specific geographic target audience.
Results & Deliverables
The resulting 138-page report provided unique insights for Uniting AgeWell to consider in the development of a new retirement living apartment complex.