Associations
MIPTV
Generational insights for MIPTV 2023 and the future of Kids TV Summit
MIPTV is the most anticipated spring event bringing together producers, distributors, and buyers from 100 countries for three highly productive days in the French city of Cannes, the deal-making hub of the entertainment industry
The market – together with its inspiring conference programme and 2023’s new-look exhibition area – provided a global meeting-place for key TV communities:
MIPTV approached McCrindle to engage them for a session to gain an in-depth understanding of Generation Alpha, the future consumer and generational shifts. McCrindle helped industry leaders and content creators craft strategies that engage and appeal to the next generation.
The Challenge
As the media landscape continues to evolve, it’s essential for those in the kids TV industry to understand the traits, habits, and values of the new generations. MIPTV needed a research partner who could provide a comprehensive overview of the emerging generations, their expectations from media consumption, and the key trends shaping their lives. This information would empower attendees to create content that resonates with young audiences and stay ahead of the curve.
The Solution
McCrindle used their generational expertise and in-depth knowledge of Generation Alpha to deliver a keynote session that inspired and upskilled their audience.
By leveraging their extensive research capabilities and expertise, McCrindle provided a session at MIPTV that shed light on these new generations.
Deliverable
McCrindle’s keynote presentation painted a vivid picture of the emerging generations, including their defining characteristics, values, and expectations from media content. This insightful presentation provided attendees with a solid foundation for creating compelling content that resonates with Gen Z and Gen Alpha.
The result
McCrindle’s collaboration with MIPTV demonstrates the power of research in shaping the future of the kids TV industry. By understanding the emerging generations’ unique characteristics, preferences, and expectations, content creators can unlock new opportunities and stay ahead of the curve in an ever-evolving media landscape.
