Business
Ambrosetti Global Marketing summit
Generational insights for a global marketing summit
The challenge
The European House – Ambrosetti, a business think tank, were needing generational insights into the future consumer for their global marketing summit held in Milan, Italy. They engaged Ashley Fell from McCrindle to present to their audience of 150 Italian marketing and communications professionals, alongside representatives from Adidas, Apple, IKEA, Ducati and The Wharton School.
The solution
We presented unique insights into Generation Alpha (born 2010-2024) in an engaging keynote followed by a panel discussion. This information equipped and inspired attendees to be prepared for the customer of the future.
“We were looking for a speaker to share insights and was interested in having someone from McCrindle speak because we knew the data would be current and on trend. Ashley provided an exceptional presentation that was both entertaining and informative. Our guests were so impressed with the quality of Ashley's understanding of the global trends and generational insights.”
Silvia - Ambrosetti
