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Ambrosetti Global Marketing summit

Generational insights for a global marketing summit

The challenge

The European House – Ambrosetti, a business think tank, were needing generational insights into the future consumer for their global marketing summit held in Milan, Italy. They engaged Ashley Fell from McCrindle to present to their audience of 150 Italian marketing and communications professionals, alongside representatives from Adidas, Apple, IKEA, Ducati and The Wharton School.

The solution

We presented unique insights into Generation Alpha (born 2010-2024) in an engaging keynote followed by a panel discussion. This information equipped and inspired attendees to be prepared for the customer of the future.


“We were looking for a speaker to share insights and was interested in having someone from McCrindle speak because we knew the data would be current and on trend. Ashley provided an exceptional presentation that was both entertaining and informative. Our guests were so impressed with the quality of Ashley's understanding of the global trends and generational insights.”
Silvia - Ambrosetti

Book a McCrindle speaker

Our team of McCrindle Speakers have an inspiring excitement for social research and understanding the world around us. Whether it’s a large conference or board meetings, our keynote speakers love sharing the trends and insights to create those ‘Aha!’ moments.