Storage King

Understanding the lifestyle habits of Australians who move a lot.

Storage King engaged us to delve deep into Australians who have moved in the past two years.

The Work

We conducted a national study of 1,015 Australians who have moved house in the last two years, to understand their attitudes and behaviours before, during, and after the big move.

“McCrindle was easy to work with and the process was seamless. Insights allowed us to get greater insight on recent movers and engaging our core target audience.”
Storage King

Results & Deliverables

The Aussie Mover infographic provided Storage King with a handy guide on moving trends. The insights were also used to stimulate national conversations around moving trends.