How Kumon are using current trends to inform future strategies
Kumon Australia & NZ, an organisation that provides after school learning for children, asked McCrindle to present insights on Generation Alpha to help their 240+ franchisee owners better understand and engage with this emerging generation.
McCrindle collected and analysed insights from a series of in-depth interviews and paired that with our current research on Generation Alpha and presented them back to Kumon and their franchises.
Results & Deliverables
Kumon asked us to conducted a series of in-depth interviews and presented the insights from the interviews as well as our own insights on Generation Alpha at their AUS/NZ conference.