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Overnewton Anglican Community College

Demographic analysis for a growing school in Melbourne

With two campuses in Melbourne’s growing north west, Overnewton Anglican Community College engaged McCrindle to provide demographic research into the college’s changing community profile and to support long-term marketing and enrolment strategies. By mapping and analysing the enrolment pattern of the college, McCrindle was able to identify distinct enrolling areas for the campuses and different year groups. The demographic characteristics of Overnewton’s catchment area were also investigated, assessing the local community based on its population dynamics, age profile, household composition, income level, and cultural affiliation. This has identified opportunities for growth and added to the college’s understanding of their community. A competitor analysis was also conducted to identify threats to enrolment growth strategies.


  • Comprehensive demographic report
  • Interactive online map


“McCrindle's demographic research is continuing to be the foundation for much of our internal reporting and strategic planning. The deep understanding of our external environment as a result of our partnership with McCrindle thoroughly complements our engagement with the internal school community. Not only was the research comprehensive, the team’s ongoing support and acute understanding of our needs have contributed immeasurably to our team here at Overnewton.”
- Peta Collins, Head of Community Relations

Demographic analysis

Demographic scans give you the confidence to plan for the future of your school. Get a customised catchment based on your enrolment data to identify your school's geographic market. We map your enrolled students, analyse the data and visualise it in an interactive map for ongoing use. Our team of demographers will also present the insights to your leadership team and school board.