Changing perceptions of VET in Australia.
Skilling Australia were needing to develop thought-provoking content that would change public perceptions on the value of a VET education in Australia.
We gathered data relating to employment outcomes, the value that Vocational Education and Training bring to Australia’s national economy, and the benefit to employers of students having VET qualifications. The collection and analysis of data was paired with in-depth interviews, a study of 1,000 Australian adults, copywriting, visualisation, and media insights.
The insights within the 30-page visualised thought leadership report led to national news articles and widespread public conversations on the value of the VET sector to Australia’s future sustainability.