Record low birth rates and a record high life expectancy
Australia is experiencing record low birth rates per couple but a record high number birth overall. Women are choosing to delay getting married and having children, prioritising ed
12 Stats of Christmas
As Christmas rolls around once again, we’ve compiled McCrindle’s traditional 12 stats of Christmas revealing some fun data and stories around the festive season.
The trending trends and the biggest stories – 2019 in review
It is the end of another year, and another decade. Let’s take a look back over the year that was. What were the top trends and how do they reflect the wider social changes.
Aussies’ biggest regrets are that they didn’t do more with the time they had
As we move into the 2020’s, it’s the perfect time to reflect not only on the year that was, but on life so far. Our research shows what the biggest regrets of Australians are.
Australians value the meaning of Christmas
The meaning of Christmas is not the same for everyone. Traditionally a Christian celebration, the name ‘Christmas’ comes from ‘the Mass of Christ’.
The Future of Work
Work is a key feature of Australian life. Almost two in three employed Australians work full time, and of these, more than half are putting in 40 or more hours per week.
What Aussies are most hoping for Christmas this year
Christmas is the season of spending time with family and gifting presents to loved ones, but it can be difficult to know what to buy. Our latest research shows the best gifts.
Gen Alpha defined
There is a generation in Australia that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers.
Donating to charity replacing traditional gift giving this Christmas
The first Tuesday after the Black Friday and Cyber Monday sales is known as Giving Tuesday, a contrast to these mega sales events which encourage rapid consumerism.
How to lead Generation Alpha with Mark McCrindle
Born since the year 2010, our current generation of children are Generation Alpha. They are digital and global, and require different styles of leadership than other generations.
The New Australian Dream
McCrindle were delighted to partner with Sekisui House to produce The New Australian Dream Report. This study, involving an online survey of Sydney residents.
Last name mash ups give fascinating insights into changing social trends
Most children still received their father’s surname, some receive their mother’s or a hyphen of both. The new trend is to give the child a blended or ‘mashed-up’ surname.