Gen Alpha defined
There is a generation in Australia that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of
Donating to charity replacing traditional gift giving this Christmas
The first Tuesday after the Black Friday and Cyber Monday sales is known as Giving Tuesday. In contrast to these mega sales events which encourage rapid consumerism, Giving Tuesday
How to lead Generation Alpha with Mark McCrindle
If we go back to 2005, there was the Atlantic storm season, which was the worst on record, and they named storms after the alphabet. Starting with ‘A’ up to ‘Z’. But they had so
The New Australian Dream
McCrindle were delighted to partner with Sekisui House to produce The New Australian Dream Report. This study, involving an online survey of Sydney residents
Last name mash ups give fascinating insights into changing social trends
Most children still received their father’s surname, some receive their mother’s or a hyphen of both. The new trend is to give the child a blended or ‘mashed-up’ surname from each
Parents concerned over Schoolies celebrations
Schoolies week has become a tradition in Australia, and the norm for how Australian students reward themselves following months of studious diligence preparing for the HSC exams.
Black Friday gaining recognition in Australia
For many stores, Black Friday and the shopping season it launches is a revenue boom. Originally a retail super-day in the U.S, more and more Aussies are embracing the sales.
Gen Z launch ‘OK Boomer’
The ‘OK Boomer’ phrase has taken hold of a generation. Used to describe Gen Z’s response to the unwanted or perceived-to-be outdated advice of their older counterparts.
The future of events in the 2020’s
The demand for live experiences is growing across the generational board but particularly amongst Gen Y and Gen Z.
Halloween: The Day of the Dead
With Halloween gaining popularity, we take a look at why this is case, as well as some of the data around deaths in Australia for this year’s ‘day of the dead’.
Food insecurity in Australia? More than 1 in 5 Aussies have not had enough to eat in the last year
Food insecurity is a growing social crisis in Australia despite being one of the world’s wealthiest countries. More than 1 in 5 Australians (21%) have experienced food insecurity.
The defining traits of the next generation
There is a lot written about the emerging generations but much of it is mere observation or opinion. Therefore, we decided to explore the defining traits of the next generation.