The Challenge

The Australian Food and Grocery Council, an industry association of the Australian food supply industry, engaged McCrindle to present emerging consumer trends about Australia’s generations to equip their network with the latest insights.

The Solution

Ashley Fell, TEDx speaker, author and social research presented trends on the emerging generations, demographic shifts and social trends shaping the way Australians shop, work and play.

“Ashley Fell’s presentation was engaging, rich with content and delivered in an exemplary fashion. A highly focussed presentation, Ashley demonstrated her skills and knowledge, but most importantly she was able to relate the information to our sector. The audience were connected throughout and able to take away many useful aspects of the presentation into their businesses.”


The members of the Australian Food and Grocery Council gained generational intelligence and demographic insights to inform campaigns, improve sales and effectively engage customers in store and online.

Ashley Fell speaking
Ashley Fell speaking
Ashley Fell speaking