PR
HelloFresh
Fresh research for a fast-growing brand.
We were engaged to help HelloFresh better understand cooking behaviours among Australians.
The Work
National research among 1,005 grocery buyers revealed that Australians value cooking at home but find it hard to plan for weekly meals. The infographic and report highlighted that Australians spend 6.4 days each year doing the groceries, and that the pressures of working out what to cook, when to cook, and finding new food inspiration can be stressful.
Results & Deliverables
HelloFresh was able to leverage the insights for national media activity, adding robustness to their marketing campaigns and brand story.