Gen Z and Gen Alpha Infographic Update

Wednesday, February 04, 2015


We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) began sitting their final school exams last year, and the first Generation Alpha’s begin their schooling career this year. Below we provide an explanation about each of these generations, and some interesting facts about them.


The students of our world today who are currently at school and university are the children of Generation X, the cohort that follows Generation Y, and who are born between 1995 and 2009. They are Generation Z.

Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. Globally there are almost 2 billion of them.

They are the first fully global generation, shaped in the 21st century, connected through digital devices, and engaged through social media.


  • AKA ‘generation connected’ or ‘dot com kids’
  • 1 in 2 predicted to obtain a uni degree
  • By 2025, will make up 27% of the workforce
  • Predicted to work 17 jobs, 5 careers and live in 15 homes in their lifetime
  • 2,000,000,000 Gen Zs globally
  • Use slanguage like ‘Cray cray’, ‘Defs’, ‘Fomo’ and ‘YOLO’


Following our Gen Zeds are our pre-schooler and kindergarteners of today – Gen Alpha.

Born since the year 2010 they are aged 0-5, they are the children of Gen Y, and there are 1.6 million of them in Australia. They are truly the millennial generation, born and shaped fully in the 21st century, and the first generation that we will see in record numbers in the 22nd century as well. They are logged on and linked up – known as ‘digital natives’. They are the most materially endowed and technologically literate generation to ever grace the planet!


  • 2.5 million Gen Alpha’s born around the globe each week
  • Most popular boys names: Oliver, William, Jack, Noah, Jackson
  • Most popular girls names: Charlotte, Olivia, Ava, Emily and Mia

What will Australia look like in 2034, the year when first cohort of Generation Alphas are in their early 20s?

  1. The population of Melbourne will be 5.9 million (that’s larger than the whole of Victoria today).
  2. Australia will have reached 32 million (up from 23 million currently).
  3. The global population will be 8.8 billion (that’s twice what it was when the parents of Generation Alpha were born in the early 1980’s).
  4. India will have surpassed China as the world’s most populous nation.
  5. There will be more Australians aged over 60 than under 20 for the first time in our history (a sign of our ageing population).
  6. Australia’s median age (where half the population is younger and half is older) will be 40. It was 29 when the parents of Gen Alpha were born.
  7. The most common household type will be the couple, no kids households, for the first time ever eclipsing the nuclear family of today (couple with children).

For a visual representation of the data, please see our Gen Z and Gen Alpha Infographic.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


analysis learner qualitative research medicine darwin careers couple slideshare Caregiver royal influence TED focus groups Queensland: QLD commuters sector wide nfp women cold politics employers summer local communities education research work mates business graphs world online What is food insecurity? Maxim Accounting Geoff Brailey Australia Day Australia street population milestone life pharmacies video experience anzac wellbeing generation alpha events brand experience NBRS Architecture Work place New Zealand sector infographic local communities manly increasing densification cloudy days award population growth Retail hills shire marrickville sector wide study younger generations Wellington transport youth chairty income forum property price Australian Families 2014 moreton bay winter blues James Ward facts Northern Territory millenials social researcher conference presentation residents micro apartments care support 40 million teleworking menai wealth inequality belief public speaking omnibus hopes states cooking sustainable innovative low density priorities story ideas Territory Macquarie University Do It Yourself alpha visualisation professional development research shbc Bathburst sunburnt country CPI Crime Rates narcissism baby name predictions DIY cultural diveristy australia insights mccrindle global mythbusting high density apartments office space parenting work financial planning Business analysis Sydney population urban living focus group future proofing the hills lalor park gen alpha demographic transformations household men Generation X environmental scanning acf15 relational ultimo New Zeland google for education moderators guide young australians affordability census results australian community trends report motivate weekly earnings millennials population map Word Up generation trend prince george follow rise of local Charlotte australian real estate impact socialising Royals shifts customer millionth trades group session proactive Australian Dream Wodonga outsourcing debate car Deaths schools students volunteer infographic wall Christmas season meals Res Vis megatrends define social researchers resilience census data ACT sydneycity emerging technologies small business Hills Shire Council sydneysiders world youth day ashley mckenzie family social Australians research visualisation workshop goal office 24,000,000 keynote speaker home FOMO brands cancelling plans goals economy litter program infographics SMART social lives spend dessert Australian Communities Trends research pack Myth 1975 Research Director forecasting cica leader 2017 travelling social issues community high density living relevant charities Mark McCrindle in the media mccrindle in the media woolworths Gen X australian communities trends report local community storytelling 2016 monarchy safe Australian Census religion visual retirement schools growth future-proof commute future of education statistics church pharmacy sydney event children workforce sun overcast Aussie group suburbs networking offenders communication research data quote crows nest financial independence growing population Jura Australia 2015 training community engagement long weekend home owner earning news Generation Y housing affordability urban taskforce VIC not for profit friendship faux-cilise school students resource average Australian Australian demographics average aussie home ownership ACF career young people US IT Specialists hunger demographics #censusfail tertiary education trends of 2016 PSI holiday census mortgage shopping centre product debt social analysis tips faux-ciliser teaching data visualisation consumer Queensland Lower Hunter Region Sydney eliane financial fears WA socialites Australian Population travel McCridle demographic urban living index research on coffee equip investment demographer internship work-life mateship live the dream culturally diverse typical australian divorce rate the changing face of seasons aged care February 16 ethnography snapshot balance marriage professional national private wealth apartment internet vegemite the great screenage HSC market research Black Friday in Australia contiki daily telegraph Australian schools social shifts professional services personal growth demographic trends house price sydney hills change Research Executive wage rising house prices australian 2012 in depth interviews "know the times" casual wealth distribution CBD employment Tuesday Trend future of shopping stay home Kiwi authenticity innovation SRE sports donate economic townhouses identity South Australia capital city FPA case study unaffordable in the media faux-cilising Christchurch ipswich educhat 1968 conference society vegetarian entertainment coffee perth ferry non profit neutral bay norwest middle class education future university Channel Seven mccrindle research gig economy victoria deloitte etiquette entrepreneurs of today builders sentiments online shopping marriages holidays potts point fears Hunter Valley generational trends suburban living twentyseventeen supply and demand spirituality Australian Trends employmee entrepreneurial professional presenters budget 1994 workplace crime culture TAS optus my business awards ACF17 communicate investor click owning a home royal family learning ACF2017 poor public speaker australian social research organisations Sydney Hills Business Chamber SA public holiday unemployment earnings professional speaker workplace culture organisational culture land of the middle class Mount Annan-Currant Hill office opening Performance Sentiment Index 23 million 2016 census results winter meetings REIV National Conference teach capital cities insight REIV Conference presentation Channel 7 emerging trends mccrinlde house prices wealth rent screenagers Wagga Wagga showreel Aussies food insecurity cancelling event repayments energy salary Assistant Store Manager selfie list domestic bus education future report World Water Day 2013 dreaming personalities global financial crisis mentor education cancel plans TDE tea not for profit research suburb plans business index NFP event Scouts happiness generation Z water toys easy rider recap optimistic financial dreams demography teachers Netflix baby future tv ease of travel donation the australian dream interactive mobile Lower Hunter hornsby property market celebration digital pyrmont employmer bondi royal wages VET sector internships fresh Northern Beaches volunteering researcher the average aussie The Daily Edition NSW optus hills criminal population paying to work survey design micro cartodb collaboration conference speaker Elderslie-Harrington park jobs leadership workshop keynote dare to dream kate middleton ageing population Real Estate Institute of Victoria households christian school cost data real speakers Kirsten Brewer sydney speaker Duchess of Cambridge social enquiry event going out lifestyle earn Mark McCrindle average sydneysider responsive tattoos giving forecast social media social trends global generations mccrindle tea society trends rich geomapping Adelaide social life ACF 2016 engagement results choice workers baby boomers ageing business performance future of work staying in Gen Y charity names Christmas lunch easter housing weather emerging generations Melbourne dream TED talk tuesday christianity financial Black Friday Sales coffee lovers hello fresh trends of 2017 year 7 investing thought leadership social impact sydney metro technology research report GPO stats baby name trends rule keeper post rationalism teacher money shopper's pick Love commuting curiosity high density Australian community trends brand media commentary Black Friday baby name environment renting friends Financial Planning Week media release gender collaborative data analyst social analyst Canberra renter of the future NT youth unemployment city baby boom presentations newspaper high school JOMO ashley fell English healthy future volunteers educated national wealth Christmas presents baby names generations cultural diversity speaker new office buildings poker master language entrepreneur media Engineering Manager EFF wolloomooloo princess charlotte census 2016 1980 education sector tableau intern school satisfaction gig learning styles marketing Financial Planning Association of Australia trend tuesday work from home mining boom shopping Western Australia ACT Report social change global retail DESTEL Education Future Forum daily commute The ABC of XYZ cost of living clothing who is generation z gen z housing growth panel learn leadership property social research cars house price rise hobart train living sunny days volunteering data gold coast digital economy grave decision google engage breakfast jobs of the future speakers pack award winner Australian communities village food rain Jura Coffee logan australians staying home more Tasmania 24 million Real Estate screenage australian communities forum Northern beaches Event January 26th Cobbitty-Leppington waverton bureau conferences Sydney’s south west publication skills greatness apartments Vocational education 2020 public transport affordable brisbane know the times mover and shaker report consumerism aged care puzzle New South Wales Australia Day 2017 communications futurist annual income Births trends trends analyst participants aussie culture national crime rates father's day finance mother's day sydneysider NEETs state housing market student year 12 students VET Tuesday Trends NBRS housing trends ABS grandparents SMSF 2016 census blaxland McCrindle Speakers Australian Home faith study social commentary Population Clock community event staff purpose 10 years government huffington post divorce social commentator food bank Andrew Duffin Sydney keynote speaker cash baby names australia report dreams growth of sydney census fail parents wedding survey mythbusters Merry Christmas christmas university degree child care Skilling area financial future Willowdale research services Social Trend wealth and income media activity rental stress royal baby Australian Bureau of Statistics new york times eliane miles Financial Planning Association Hornsby Shire Council the hills shire families future proof the lucky country wealth and income distribution house thrive TEDx urban Valentine’s Day Northern Beaches Christian School not-for-profit challenge changing face of sydney speajer baby names report System's Architect