Business
Futurity
Insights on the cost of education
Futurity is an education investment group that aims to help members achieve financial self-sufficiency to meet lifelong education objectives for themselves and their families.
As part of their commitment to providing their members with the best possible service, they wanted to gain a better understanding of the cost of education, as well as the experiences, satisfaction, and sentiment of parents as their children undergo their education.
To achieve this, Futurity needed a research partner with the expertise and experience to provide them with the insights and data for their members and to increase public engagement.
The Solution
McCrindle worked with Futurity to conduct a comprehensive study that would provide insights into the cost of education, as well as the experiences, satisfaction, and sentiment of parents as their children undergo their education.
To ensure the success of the study, McCrindle worked closely with Futurity to understand their specific needs and requirements. This involved developing a comprehensive survey that would cover all the key areas of interest to Futurity, including the cost of education, the experiences of parents and children, and the sentiment of parents towards the education system.
Deliverables
The study conducted by McCrindle provided Futurity with a wealth of insights and data on the cost of education, as well as the experiences, satisfaction, and sentiment of parents as their children undergo their education. The deliverables included:
- A visual report provided insights into the cost of education across different age groups, socio-economic groups, and psychographic variables. The report also provided insights into the factors that contribute to the cost of education, as well as the impact of education costs on families.
- Infographic summary of the insights and key findings
- Data files formatted with graphs, crosstabulations and raw data in an Excel format
- Shareable visual assets for digital marketing and social media use as well as print materials
The result
The research provided Futurity with a wealth of insights and data that enabled Futurity to gain a better understanding of the cost of education. In addition to that it resulted in significant public engagement.
Futurity received media across multiple media outlets including, 9 News, The Daily Telegraph, AFR, The Sydney Morning Herald and The Guardian with an estimated audience of 13m, equivalent advertising value of $555,500 and PR value of $1,666,500.
The research was also quoted in parliament regarding the cost of education in Melbourne.
