Education
Kingsway Christian College
Demographic insights to inform strategic and operational decisions about the College's marketing and enrolments
Located in Perth’s northern suburbs, Kingsway Christian College was established in 1984. Since then the College has grown to approx. 1,400 students from K-12. In an increasingly competitive and fast-moving operating environment, Kingsway Christian College seeks to leverage demographic insights to ensure a strong pipeline of future enrolments.
The Solution
McCrindle provided a demographic study that explores enrolment trends, the changing community profile, and enrolment growth prospects. The analysis provides a strong foundation of insights to inform marketing and enrolment planning including:
- Trends within the College’s enrolment patterns
- Suburbs of over/under-representation of enrolments relative to the market size
- Changing catchment profile and implications for long-term growth and capex
- Student-aged population projections to guide enrolment growth prospects
The demographic insights were used to inform:
- Day-to-day marketing strategies through understanding enrolment trends and opportunity areas (e.g. informing Facebook advertising targeting)
- Longer-term master planning and operational decisions through understanding population growth forecasts and the changing community profile (e.g. informing long-term capex planning)
Deliverables
- Online interactive map
- Demographic consultation
- Key insights provided in presentation slides
“We selected McCrindle after exploring research institutions as we were impressed with their knowledge within the education sector and flexibility to tailor a solution to our specific needs, rather than a one size fits all approach. We sought a partnership and strong ongoing relationship with a team who could provide detailed and insightful analysis based on trusted quantitative research at an investment level that was affordable to maintain. Grant Dusting and his team at McCrindle delivered on the brief and their interactive tools have helped us to meet our objectives, which include record enrolment numbers.”
－ Ruston Long, Director of Community Engagement
