Education
Pembroke school
Understanding stakeholder satisfaction and perceptions to inform strategic direction, communications and community engagement.
The challenge
Pembroke School were looking to understand stakeholder satisfaction and perceptions to inform its strategic direction, communications and community engagement. Pembroke School is renowned for academic excellence and a broad, inclusive program, offering outstanding education from Early Learning Centre to Year 12.
As a leading school in SA the new Principal was seeking to understand how satisfied its stakeholders are with the School’s offering, and, overall, how the School is perceived by the community.
The purpose of the research was to create a baseline for ongoing data collection and the measurement of satisfaction over time. This presented the opportunity to conduct research with the School’s key stakeholders, including parents, staff, students and old scholars to inform and guide the following:
• Development of the School’s next Strategic Plan
• Review of the Admissions and Enrolment practices
• Changes to the School’s communications program
• The School’s community engagement strategy
• The School’s approach to fundraising
• Understanding of the School’s reputation
The Solution
McCrindle developed an online survey in consultation with Pembroke School that was distributed to parents, students from Year 5 to 12, staff members, old scholars (in Australia and overseas) and future parents (waitlist and enquiries). The survey explored topics including:
• Factors influencing the School’s reputation
• Perceptions and expectations of the School
• Parents’ motivations for choosing the School
• Communication effectiveness and engagement preferences
• Student learning support
• Philanthropic giving preferences
The survey captured relevant demographic data about the stakeholders which was used to segment other survey insights. In addition to the survey McCrindle also lead the staff through a strategic planning workshop to understand and implement the research findings.
Deliverables
McCrindle delivered insights in a variety of engaging ways for parents, staff and the community. The deliverables included:
- Online survey development and hosting
- Comprehensive research report
- Infographic summary
- Research presentation
- Raw data files
The culmination of the data collection and reporting process was a strategy workshop with the school leadership group including board members, committee members and the executive leadership team. The strategy workshop was part of an evidence-based approach to developing the overall strategy by combining internal and external trends in an independently facilitated workshop.
