The ABC of XYZ

Understanding the Global Generations

The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.

Bernard Salt - Demographer and Columnist; Partner, KPMG

From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.

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The ABC of XYZ by Mark McCrindle