Associations

QSP SUMMIT

Insights into the consumer of tomorrow

There’s no denying that the world is changing. And it’s not just because of technology; but also because the next generation of consumers are different than those that have gone before them.
When QSP SUMMIT, one of the leading marketing and management conferences in Europe were needing an engaging keynote presentation about Generation Alpha, they engaged McCrindle to present the insights in a 30 minute keynote presentation.

The solution

We presented an engaging keynote to a group of 3,500 attendees that gave them unique insights into Generation Alpha (born 2010-2024) and equipped them with the information they need to better serve this important future customer segment.