Toyota engaged McCrindle to present emerging consumer trends about Australia’s generations to equip their sales and marketing teams with the latest insights.

The Work

Ashley Fell, TEDx speaker, author and social researcher presented trends on the emerging generations, demographic shifts and social trends shaping the way Australians shop, work and play.

Results & Deliverables

The sales and marketing team of Toyota gained generational intelligence and demographic insights to inform campaigns, improve sales and effectively engage customers in store and online.